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Home Care in Uruguay

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    Report

  • 53 Pages
  • February 2025
  • Region: Uruguay
  • Euromonitor International
  • ID: 2515430
There was a sharp acceleration in retail current value sales of home care in 2024, with a decrease in small and medium-scale smuggling from neighbouring Argentina a key driver. Cross-border smuggling waned as the gap between the official and informal exchange rates in Argentina narrowed, which reduced the price differential between home care products in these two countries as the Argentine government initiated a program of economic deregulation under the leadership of President Milei.

The Home Care in Uruguay market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Liquid detergents continue to cannibalise powder detergents
  • Reduction in smuggling boosts demand through licit channels
  • Unilever del Uruguay SA continues to dominate
PROSPECTS AND OPPORTUNITIES
  • Retail constant value sales will be little better than static
  • Concentrated liquid fabric softeners will grow in popularity
  • Unit price will decrease in standard liquid detergents
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail current value sales rebound, as smuggling declines
  • Magistral and Ariel brands change hands
  • Unilever del Uruguay SA continues to lead
PROSPECTS AND OPPORTUNITIES
  • Retail volume sales of hand dishwashing to decline
  • Increased dishwasher penetration will drive modest growth in retail volume sales of automatic dishwashing
  • Focus on sustainability will deepen
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2019-2024
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reduction in smuggling from Argentina boosts domestic demand for surface care
  • Plastic pouches continue to grow in popularity
  • Leader Colgate Palmolive Inc SA strong in multi-purpose cleaners
PROSPECTS AND OPPORTUNITIES
  • Surface care will shake off its post-pandemic hangover
  • Affordability and growing retail penetration to boost multi-purpose cleaners
  • Memories of COVID-19 will continue to boost home disinfectants and all-purpose cleaning wipes
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2019-2024
  • Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume sales continue to decline from COVID-19 high amid improving economic conditions
  • Electroquímica SA dominates with Agua Jane and Sello Rojo
  • Gel bleach grows in popularity
PROSPECTS AND OPPORTUNITIES
  • Affordability, preventative healthcare, wide distribution and versatility will remain key growth drivers
  • Increased awareness of bleach’s disinfectant properties will continue to boost demand
  • New formats, particularly gel bleach, will grow in popularity
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2019-2024
  • Table 42 Sales of Bleach: % Value Growth 2019-2024
  • Table 43 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 45 Forecast Sales of Bleach: Value 2024-2029
  • Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Supply issues impact retail current value sales
  • Multi-chambered blocks and gel disks gaining ground in rim blocks
  • SC Johnson dominates
PROSPECTS AND OPPORTUNITIES
  • Retail constant value sales will rebound
  • Toilet liquids/foams will be the top performer
  • Soft water will constrain demand growth
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2019-2024
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Lifestyle changes continue to undermine demand for polishes
  • Casual footwear on the rise
  • SC Johnson & Son de Uruguay dominates
PROSPECTS AND OPPORTUNITIES
  • Recent lifestyle changes are unlikely to be reversed
  • Growing popularity of wood-like melamine furniture a modest growth opportunity for furniture polish
  • Floor polish will be increasingly cannibalised by multi-purpose cleaners and wash & wax floor cleaners
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2019-2024
  • Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fragrance outperformed disinfection in 2024
  • Spray/aerosol air fresheners remain the most popular category
  • Lysoform loses ground as disinfection becomes less of a priority
PROSPECTS AND OPPORTUNITIES
  • Gel air fresheners to be the top performer, partly at the expense of car air fresheners
  • High pricing will hamper sales of electric air fresheners
  • More time out home will boost demand for spray/aerosol fresheners
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2019-2024
  • Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN URUGUAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increase in mosquito-borne disease boosts demand
  • Uruguay among the biggest consumers of aerosol/spray insecticides
  • SC Johnson & Son de Uruguay SA remains dominant with Raid
PROSPECTS AND OPPORTUNITIES
  • Increased awareness of mosquito-borne diseases will continue to support demand
  • Increase in home working to boost use of home insecticides
  • Efficacy will continue to trump sustainability
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029