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Consumer Health in China

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    Report

  • 101 Pages
  • September 2024
  • Region: China
  • Euromonitor International
  • ID: 2516750
Consumer health in China is expected to record low single-digit retail current value growth in 2024, with the surge in demand for consumer health products during the COVID-19 pandemic subsiding, and growth rates returning to the pre-pandemic level. In terms of categories, OTC, which was most heavily impacted and saw growth spurred during the COVID-19 peak, is projected to return to slower growth in 2024, after the significant peak of growth in late 2022 and early 2023.

The Consumer Health in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for systemic analgesics falls after COVID-19 peak
  • Topical analgesics/anaesthetic looks to sedentary lifestyles and sports injuries for new growth potential
PROSPECTS AND OPPORTUNITIES
  • Leading brand in paediatric analgesics further amplifies its recognition
  • Players in systemic analgesics set to segment pain scenarios to combat the fierce competition
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cough and cold remedies under pressure as pandemic-driven demand eases
  • Paediatric cough/cold remedies faces headwinds in 2024
  • Pandemic-era cold remedies are experiencing a post-pandemic sales slump
PROSPECTS AND OPPORTUNITIES
  • Cough and cold remedies see consolidation post-pandemic
  • Dominance of herbal/traditional products expected to persist in cough remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for digestive remedies normalises after COVID-19-related sales spike
  • Chronic digestive issues expected to drive low growth for digestive remedies
  • Social media and food delivery apps become new approaches to build connections with consumers
PROSPECTS AND OPPORTUNITIES
  • Players in OTC digestive remedies are turning to the wider digestive health territory
  • Foodservice becomes a marketing battleground for digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dermatologicals maintains steady growth due to recurrent problems and prolonged treatment
  • The competition intensifies in hair loss treatments
  • Ma Ying Long navigates challenges in the growing haemorrhoid treatments category
PROSPECTS AND OPPORTUNITIES
  • More heated competition expected in topical germicidals/antiseptics
  • Nappy (diaper) rash treatments set to decelerate
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
EYE CARE IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing eye issues amongst the younger population drive growth in eye care
  • Artificial tears becoming a new hotspot in eye care
PROSPECTS AND OPPORTUNITIES
  • China’s ageing population expected to drive growth and innovation in eye care
  • Diverse retail e-commerce channels bring eye care brands more opportunities
CATEGORY DATA
  • Table 37 Sales of Eye Care by Category: Value 2019-2024
  • Table 38 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 39 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 40 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 41 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 42 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Yunnan Baiyao and Band-Aid maintain their leading brand positions in 2024
  • Rising health consciousness leads to an increase in demand for products to keep at home for use when needed
PROSPECTS AND OPPORTUNITIES
  • Popularity of outdoor sports expected to further drive the development of wound care
  • Innovative wound care products help accelerate wound healing and improve the wound monitoring process
CATEGORY DATA
  • Table 43 Sales of Wound Care by Category: Value 2019-2024
  • Table 44 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 45 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 46 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 47 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 48 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamins sees low growth due to maturity, but growth potential for niche categories
  • Vitamin B complex gains popularity in China
  • Custom nutrition packs unlock new growth potential in vitamins
PROSPECTS AND OPPORTUNITIES
  • Penetration of retail e-commerce will continue to grow in vitamins, but gradually
  • Rising demand for vitamin D amongst adults signals a new opportunity
CATEGORY DATA
  • Table 49 Sales of Vitamins by Category: Value 2019-2024
  • Table 50 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 51 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 53 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 54 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 55 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dietary supplements returns to slower growth after the 2023 peak
  • The distribution channel landscape remains stable, with retail e-commerce leading growth
  • Liver health is a rising positioning, while others related to overall wellness also perform well
PROSPECTS AND OPPORTUNITIES
  • Ingredients linked to cardiovascular health receive continuous attention
  • Shift of consumer preference to non-herbal/traditional dietary supplements
  • International players will continue to squeeze out local brands
CATEGORY DATA
  • Table 56 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 57 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 58 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 59 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 60 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 61 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 62 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Changes to the daily diet are increasingly used for weight management instead of specialised products
  • Weight management products related to nutrition for older people maintain their growth trend
  • A need for enhanced product innovation to solve the homogenisation of meal replacement products
PROSPECTS AND OPPORTUNITIES
  • Weight management expected to diversify and evolve in the future
  • Multifunctional products will be a focus of innovation in product development within weight management and wellbeing
CATEGORY DATA
  • Table 63 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 64 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 65 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 66 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 67 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 68 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition is becoming more functional
  • Sports nutrition products specifically for outdoor activities an increasing trend
  • Retail e-commerce remains the dominant sales channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Natural and organic ingredients represent a significant direction for the future development of sports nutrition
  • Ready-to-drink (RTD) sports protein is poised to emerge as a significant opportunity in the near future
CATEGORY DATA
  • Table 69 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 70 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 71 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 72 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 73 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 74 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional dietary supplements faces slow growth amidst shifting consumer preference
  • Herbal/traditional products poised to retain their leadership in cough remedies
PROSPECTS AND OPPORTUNITIES
  • The growing prevalence of chronic digestive issues set to benefit herbal/traditional products
  • Herbal/traditional dietary supplements must adapt to younger consumers to achieve growth
  • The concept of “tonifying qi and activating blood circulation” is well received in herbal/traditional products
CATEGORY DATA
  • Table 75 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 76 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 77 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 78 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 79 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 80 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Paediatric vitamins and dietary supplements shows robust potential amidst rising health awareness
  • Paediatric cough/cold remedies faces challenges due to increased parental caution
PROSPECTS AND OPPORTUNITIES
  • Leading brands in paediatric consumer health set to solidify their positions
  • Shift to online channels likely to continue amidst the declining birth rate
CATEGORY DATA
  • Table 81 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 82 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 83 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 84 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 85 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 86 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
SLEEP AIDS IN CHINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sleep aids witnesses double-digit value growth in 2024 due to changing consumer habits
  • Sleep aids is becoming increasingly fragmented
PROSPECTS AND OPPORTUNITIES
  • Consumer preference for active ingredients expected to shift
  • E-commerce penetration rate of sleep aids set to increase further
CATEGORY DATA
  • Table 87 Sales of Sleep Aids: Value 2019-2024
  • Table 88 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 89 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 90 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 91 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 92 Forecast Sales of Sleep Aids: % Value Growth 2024-2029