Post-COVID-19, more Canadians have resumed work outside of the home and begun partaking in social and outdoor activities again. This has led to a decline in retail volume sales of soft drinks, except in the case of impulse-driven, single-serve formats of soft drinks. Meanwhile, the strong increase in value sales reflects both the ongoing recovery of higher value on-trade channels after the pandemic and record-high inflation.
The Soft Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Canada
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Carbonates sees off-trade volume decline in 2023
- New product development focuses on functional benefits with reduced or zero sugar
- Giants Coca-Cola and PepsiCo Beverages Canada discontinue less popular brands
PROSPECTS AND OPPORTUNITIES
- Non-cola carbonates set to benefit from popularity tonic water/mixers/other bitters
- Healthy variants are likely to emerge as players seek to differentiate in a crowded arena
- Growing health consciousness impact category performance in the years ahead
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Juice witnesses improved volume growth throughout the year
- Not from concentrate (NFC) 100% juice continues to gather momentum
- A Lassonde continues to lead thanks to its popular brand Oasis
PROSPECTS AND OPPORTUNITIES
- Bumpy road ahead for juice as consumers spend less time in their homes
- Interesting innovations in packaging and ingredients are likely to emerge
- Coconut and other plant waters offer strong growth potential
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- With consumers more mobile in 2023, demand for smaller formats has risen
- BlueTriton Brands Inc continues to lead in 2023
- Sparkling flavoured bottled water sees dynamic growth in 2023
PROSPECTS AND OPPORTUNITIES
- Bottled water poised for healthy growth over the forecast period
- Functional benefits expected in bottled water as the health and wellness trend gathers pace
- Sugar tax is on the way to the detriment of flavoured bottled water
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Sports drinks continues to see momentum despite high prices
- Millennials remain the target audience for sports drinks in Canada
- PepsiCo Beverages continues to dominate with its leading brand Gatorade
PROSPECTS AND OPPORTUNITIES
- Smaller players will continue to innovate in sports drinks over the forecast period
- Positive outlook for sports drinks in the coming years
- Sports sponsorships to remain a key focus of manufacturers
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Canadian government recalls multiple brands for caffeine and labelling violations
- Energy drinks continue to post decent off-trade volume growth, but on trade growth sees rapid slow down
- Coca-Cola Ltd continues to lead energy drinks in 2023
PROSPECTS AND OPPORTUNITIES
- Further restrictions are expected on distribution due to unhealthy image
- Energy drinks to continue their positive growth over the forecast period despite recall
- Healthier options to gain ground in energy drinks and improve their image
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Concentrates sees modest volume growth in 2023
- Kraft Canada leads concentrates once again in 2023
- Category faces ongoing pressure from other soft drinks categories
PROSPECTS AND OPPORTUNITIES
- Natural ingredients and functional benefits will influence innovations over the forecast period
- Potential implementation of front-of-package nutrition labelling
- Sugar tax is on the way and set to apply pressure to the competitive landscape
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- RTD Tea shows healthy performance in 2023 thanks to strong demand
- Minute Maid Co Canada remains the leading player despite the growth of smaller brands
- New product developments include those with functional benefits in line with the health and wellness trend
PROSPECTS AND OPPORTUNITIES
- Kombucha will help drive growth in RTD tea in the years to come
- Sustainability will re-emerge as a key focus area within the category
- Sugar tax may negatively impact RTD tea sales
CATEGORY DATA
- Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Innovations focus on health and wellness and sustainability in 2023
- Innovations focus on health and wellness and sustainability drive category interest
- The North American Coffee Partnership continues to lead thanks to the popular brand, Starbucks Frappuccino
PROSPECTS AND OPPORTUNITIES
- On-trade performance will improve and premiuimsation may help drive current value growth
- RTD coffee continues to be made up from the off-trade over the forecast period
- Competition from RTD tea will continue to threaten category growth
CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028