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Soft Drinks in Sweden

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    Report

  • 87 Pages
  • December 2023
  • Region: Sweden
  • Euromonitor International
  • ID: 2523227
Overall, off-trade volume sales of soft drinks in Sweden were stable at the end of the review period, with only a marginal increase projected over 2023 as a whole. However, this was in part due to a level of stabilisation, following moderate-to-healthy growth earlier in the review period. Moreover, as consumers resumed pre-Coronavirus (COVID-19) work and social norms, retail volume sales were impacted by the rebound in foodservice demand.

The Soft Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Sweden
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Reduced sugar carbonates drives volume growth in the off- and on-trade channels
  • Manufacturers focus on reduced sugar portfolios
  • Private label gains in an uncertain economic climate
PROSPECTS AND OPPORTUNITIES
  • Sugar and calorie concerns to shape the category
  • Private label and premium craft products offer growth potential
  • Sustainability to form strategic focus
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Divergent demand trends but overall off-trade volume decline for juice
  • Proviva and Brava jockey for the leading position
  • Foodservice continues to make gains as consumers resume pre-pandemic lifestyles
PROSPECTS AND OPPORTUNITIES
  • Juice to continue shifts to perceived healthier juice products and the on-trade channel
  • Sustainability to shape offer
  • Small portion healthy options to provide juice with a shot in the arm
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Off-trade volume performances vary according to category
  • Increasing brand and private label pressure on Loka
  • Sustainability provides push-pull factors for bottled water
PROSPECTS AND OPPORTUNITIES
  • Company activity and healthier perception to boost functional and flavoured products
  • Sustainability to continue to gain leverage
  • Single-portion and premium products to boost on-trade consumption
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Low investment hampers category development
  • Array of alternatives threaten sports drinks
  • Gatorade starts to challenge Powerade’s dominance
PROSPECTS AND OPPORTUNITIES
  • Sports drinks to continue to struggle in the forecast period
  • Alternatives may cannibalise sports drinks consumption occasions
  • Niche and mainstream products to offer some growth potential for sports drinks
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Regular energy drinks continues to rebound from COVID-19 slump
  • Reduced sugar energy drinks leverage healthier perception and higher investment to lead
  • Private label continues to develop and grow in energy drinks
PROSPECTS AND OPPORTUNITIES
  • Reduced sugar to continue to shape and drive energy drinks
  • Possible regulations on energy drinks cast a shadow
  • Retail is set to remain the main distribution arena
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Downward trajectory in demand continues in liquid concentrates
  • Private label wins over price-sensitive consumers
  • Consumers losing interest in powder concentrates
PROSPECTS AND OPPORTUNITIES
  • Sports-orientated powder concentrates may offer some respite from ongoing decline
  • Consumers and manufacturers to pay more attention to sustainability
  • Reduced sugar offer to gain importance
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Level of maturity hampers regular still RTD tea
  • Health and wellness trend continues to drive kombucha appeal
  • Pfanner Ice Tea’s offer creates volume and value sales opportunities
PROSPECTS AND OPPORTUNITIES
  • Shift from regular to reduced sugar and kombucha products
  • Growing offer and local presence to boost reduced sugar still RTD tea and kombucha, respectively
  • Private label to retain its appeal
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN SWEDENKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising availability stimulates interest and fast demand growth
  • RTD coffee sees moves towards healthier offer
  • Increasing pressure on the leading Starbucks brand
PROSPECTS AND OPPORTUNITIES
  • Fast growth projected for RTD coffee in the retail and foodservice channels
  • New entrants to continue to add vibrancy to a young category
  • Private label may emerge more strongly through improved offerings and local products
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028