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Consumer Health in Azerbaijan

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    Report

  • 84 Pages
  • September 2024
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 2523381
Consumer health in Azerbaijan is expanding in 2024 in current value terms and is in an advantageous position, with the state tightening controls over grey imports and dietary supplements, with the registration of these drugs having become more rigorous and complicated. Due to geopolitical instability and its impact on Azerbaijan’s economy, the purchasing power of the population has decreased. As a result, some categories of consumer health have been reporting declining sales in volume terms.

The Consumer Health in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales of analgesics in decline as economic pressures inform purchasing decisions
  • Shortage of aspirin leads to an increased demand for other types of analgesics
  • Cardiomagnyl continues to lead
PROSPECTS AND OPPORTUNITIES
  • Sales of topical analgesics/anaesthetic expected to stagnate
  • Panadol and Nurofen seen to have strong potential
  • Competition between players in the analgesics category will intensify.
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cough, cold and allergy (hay fever) remedies seeing a more stable performance
  • Demand for allergy remedies on the rise as consumers become more health conscious
  • Nasal sprays recommended for various symptoms
PROSPECTS AND OPPORTUNITIES
  • The competitive landscape could undergo further changes as players battle for share
  • Affordability likely to influence the competitive landscape
  • Herbal preparations likely to retain their relevance thanks to a safer image
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive remedies reports a further drop in demand in 2024 as sales continue to stabilise in the wake of the pandemic
  • Brand loyalty persists despite the challenging economic environment
  • Laxatives provides some relief in a challenging market
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies expected to see a more stable performance over the forecast period
  • Category maturity and consumers leading healthier lifestyles the main threats to growth
  • Price-sensitive Azerbaijanis likely to seek out the best deals
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mixed performances seen within dermatologicals in 2024
  • International players dominate
  • Medicated shampoos in decline as consumers have other priorities
PROSPECTS AND OPPORTUNITIES
  • Dermatologicals set to continue on a moderate growth path
  • A children-first approach to budgeting should benefit sales of paediatric dermatologicals
  • Improved education and awareness, changing lifestyles and climate change some of the factors that are expected to influence demand
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care sales in decline as economic pressures take their toll
  • Lack of brand loyalty with price the main influence on demand
  • Price stability not enough to boost demand
PROSPECTS AND OPPORTUNITIES
  • Wound care set for a return to growth but its recovery will be muted
  • Increasing health education and awareness could influence the market
  • Increase in sport and fitness activities bodes well for wound care
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for vitamins remains stable in most categories with multivitamins remaining the big winner
  • The range of vitamin D products is expanding as demand grows
  • Vitamin B benefiting from its mood boosting claims
PROSPECTS AND OPPORTUNITIES
  • Demand for multivitamins set to be the backbone of growth in sales of vitamins
  • The habit of supporting immunity stimulates the demand for vitamin C.
  • Competition in vitamins likely to remain focused on affordable imported brands
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • New regulations to control and monitor imports puts pressure on sales of dietary supplements
  • Dietary supplements no longer available on prescription
  • Competition intensifying as consumers look for the best value
PROSPECTS AND OPPORTUNITIES
  • New regulations or the sale and recommendation of dietary supplements could present a significant obstacle to growth
  • Prices likely to remain stable due to challenging economic conditions
  • A number of local companies may curtail their activities.
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Another tough year for weight management and wellbeing as consumers become more price sensitive
  • Local brands retain a competitive advantage with Herba Flora on the rise
  • Slimming teas benefiting from their healthier image
PROSPECTS AND OPPORTUNITIES
  • Weight management and wellbeing seen to have limited growth prospects
  • Grey imports expected to decrease as the government steps in
  • Social media becoming an increasingly important tool for marketing weight management and wellbeing
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition maintains its dynamic growth momentum as consumers become fitter, healthier and more productive
  • Imported brands dominate
  • Protein/energy bars remains the most popular area of sports nutrition
PROSPECTS AND OPPORTUNITIES
  • More affordable Turkish brands could be key to maintaining growth momentum
  • Social media marketing expected to become more widespread
  • The use of organic ingredients is gaining momentum
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products benefit from their safer image
  • Competition remains highly fragmented
  • Herbal/traditional cough, cold and allergy (hay fever) remedies seen as a safer option by parents
PROSPECTS AND OPPORTUNITIES
  • Increased regulation could limit the growth of herbal/traditional dietary supplements
  • Good prospects for the development of local and Turkish brands
  • Herbal/traditional dermatologicals unlikely to find an audience
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN AZERBAIJANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Transmission of viruses has increased with the end of the pandemic
  • Paediatric analgesics under a cloud due to financial pressures and supply issues
  • Paediatric allergy remedies benefiting from new usage as a treatment for cold/flu symptoms
PROSPECTS AND OPPORTUNITIES
  • Local brands unlikely to make a significant mark in paediatric consumer health
  • Price is of secondary importance as consumers turn to tried and trusted products
  • Mixed outlook for paediatric consumer health
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029