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Consumer Health in Kazakhstan

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    Report

  • 84 Pages
  • October 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 2537924
Rising health consciousness has benefited sales of consumer health categories in 2024, including vitamins, dietary supplements, digestive remedies and sports nutrition. The growing 65-year-old-and-over population was also a key growth driver in the year as older adults are more likely to suffer from a wide variety of ailments and therefore tend to be more health-conscious than many younger consumers.

The Consumer Health in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic uncertainty sees consumers switching to local brands in 2024
  • Growing older population and health and wellbeing trends push sales of topical analgesics/anaesthetic
  • Cardiomagnyl continues to decline following strong growth during the pandemic
PROSPECTS AND OPPORTUNITIES
  • Fitness trend to drive demand for topical analgesics
  • Ibuprofen growth supported by its good price-quality ratio
  • Growing interest in new generation products
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Full return to pre-pandemic lifestyles supports growth in 2024
  • ‘Convenient’ nasal sprays see further growth in 2024
  • Market remains highly competitive
PROSPECTS AND OPPORTUNITIES
  • Further growth expected as cold and flu seasons stabilise and allergy cases rise
  • Economy products to continue to gain traction, although major brands are set to retain strong support
  • New behaviours to induce alternatives to OTC medications
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Population growth as a growth driver for digestive remedies
  • Multinationals continue to dominate digestive remedies in 2024
  • Gastrointestinal tract problems support moderate growth of laxatives
PROSPECTS AND OPPORTUNITIES
  • Fatty local dishes, busy lives and an ageing population support future demand for digestive remedies
  • Hylak Forte brand back in stock and expected to perform well
  • Rising interest in cheaper generics
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dermatologicals’ growth supported by rising awareness of skin health and care
  • Multinationals lead, but smaller, cheaper brands are gaining ground
  • Potential of hair loss treatments attracts manufacturer interest
PROSPECTS AND OPPORTUNITIES
  • Favourable demographic factors and rising incidence of dermatological problems support future growth
  • Population growth as a driver for nappy (diaper) rash treatments
  • Economy products set to increase in vaginal antifungals due to economic uncertainty
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing population and participation in sports supports sales of wound care in 2024
  • Low brand loyalty in a highly fragmented market
  • Natural composition as a competitive advantage
PROSPECTS AND OPPORTUNITIES
  • Rising interest in sports and an ageing population will support demand for wound care
  • Limited introduction of new innovative products
  • Sustainable and hypoallergenic offers to enjoy a competitive advantage
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamins sales stabilise in 2024 following a significant increase during the pandemic
  • Vitamin C declines, whilst vitamin D remains popular
  • Little trust in local brands
PROSPECTS AND OPPORTUNITIES
  • Positive outlook with rising health awareness
  • Online sales will remain robust
  • iHerb to emerge although grey imports may limit expansion
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising health consciousness supports demand in 2024
  • Imported brands lead
  • E-commerce sales on the rise
PROSPECTS AND OPPORTUNITIES
  • Rising health-consciousness to drive sales of dietary supplements
  • New companies or brands are anticipated
  • Trend for naturalness
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Weight management and wellbeing benefits from rising health and image consciousness
  • Weight loss supplements dominated by international brands
  • Consumers appreciate the affordability and naturalness of slimming teas
PROSPECTS AND OPPORTUNITIES
  • Health trend to support further growth if the price is right
  • Development of the direct sales channel and social networks
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth fuelled by resumption of pre-pandemic exercise and a rising focus on health and nutrition
  • Sports nutrition import dependent, whilst local production is poorly developed
  • Health and personal care stores remain the leading channel in 2024
PROSPECTS AND OPPORTUNITIES
  • Rising focus on healthy lifestyles and image to drive future demand
  • Social networks as a sales driver
  • Further growth of convenient and cost-effective e-commerce
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • 2024 growth supported by rising health consciousness and fewer side effects of herbal preparations
  • Busier lifestyles drive demand for herbal/traditional sleep aids
  • Herbal/traditional products remains a highly fragmented market in 2024
PROSPECTS AND OPPORTUNITIES
  • Reputation of being safer and effective will support further growth
  • Potential development of local production and brands
  • Herbal tea has growth potential, whilst herbal/traditional dermatologicals will remain stable
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN KAZAKHSTANKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising birth rate and health consciousness drive demand in 2024
  • Effectiveness with safety and quality are key in paediatric consumer health
  • Multinational brands lead with their reputation for quality and effective products
PROSPECTS AND OPPORTUNITIES
  • Reopening of society and increasing number of coughs and colds will ensure growth
  • Paediatric vitamins and dietary supplements and indigestion and heartburn remedies as key areas of growth
  • International brands will maintain their dominance
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029