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Consumer Health in Sweden

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    Report

  • 101 Pages
  • October 2024
  • Region: Sweden
  • Euromonitor International
  • ID: 2537925
Consumer health in Sweden witnessed a rebound a real value growth in 2024, supported by lower inflation compared to recent years and signs of economic recovery. Although the country faced recession for part of the year, some consumers were feeling more optimistic about their financial situation with many consumers preferring to spend money on travel and experiences.

The Consumer Health in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rebound in demand drives moderate growth of analgesics
  • Acetaminophen is the preferred analgesic among Swedes
  • Retail e-commerce attracts consumers seeking lower prices and shopping convenience
PROSPECTS AND OPPORTUNITIES
  • Holistic approach to wellness and maturity will limit growth prospects
  • Pharmacies to remain top of the distribution landscape
  • Topical analgesics faces muted growth
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mixed sales performances with antihistamines/allergy remedies as the stand-out performer
  • Decongestants and cough remedies achieve greater normality
  • Medicated confectionery continue to decline, despite broad distribution
PROSPECTS AND OPPORTUNITIES
  • Competition from natural alternatives, vitamins and dietary supplements is set to rise
  • Antihistamines/allergy remedies faces promising sales outlook
  • Online pharmacies to extend their presence
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Swedish affection for travel supports sales of motion sickness and diarrhoeal remedies
  • Ageing population and stress drive demand for indigestion and heartburn remedies
  • Consumer preference for online pharmacies is rising
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies will enjoy stable growth period
  • Strong appetite for travel to boost sales of indigestion and motion sickness remedies
  • Focus on holistic health may lower need for digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthy performance for dermatologicals in 2024
  • Growing awareness of medicated shampoo drives sales
  • Online pharmacies push retail e-commerce to new highs
PROSPECTS AND OPPORTUNITIES
  • Dermatologicals to enjoy steady growth
  • Normal routines drive need for antiparasitics/lice (head and body) treatments
  • Competition from dermocosmetics is a potential challenge
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • NRT smoking cessation aids in decline
  • Consolidated landscape led by McNeil Sweden and GSK Consumer Healthcare
  • Retail e-commerce strengthens its role in NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
  • NRT smoking cessation aids faces ongoing decline
  • E-commerce sales are expected to rise
  • Limited possibility of new entrants
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sleep aids in stronger demand due to digital lifestyles and stress
  • Natural products with melatonin are gaining popularity
  • Consumers seek familiar and reliable brands
PROSPECTS AND OPPORTUNITIES
  • Holistic health focus likely to curb sales of sleep aids
  • Melatonin-based sleep aids to come to the fore
  • Retail e-commerce stands to expand its share of sales
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Allergies surge in Sweden driving demand for quick solutions
  • Prevalence of digital screen usage supports sales of standard eye care
  • Retail e-commerce sees dynamic growth in eye care
PROSPECTS AND OPPORTUNITIES
  • Higher incidence of allergies to support sales growth
  • Digital screen usage will continue to drive standard eye care needs
  • Opportunities to target children, teenagers and the ageing population
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care faces slower retail growth
  • Orkla strengthens its lead in wound care
  • Wound care is frequently purchased with the weekly grocery shop
PROSPECTS AND OPPORTUNITIES
  • Muted growth outlook reflects the maturity of wound care category
  • Consumers’ zest for travel and mobile lifestyles will support sales
  • Private label in a strong position to increase retail value share
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamins enjoys uplift in daily consumption
  • Vitamin D retains its prominence among single vitamins
  • E-commerce channel continues to build share
PROSPECTS AND OPPORTUNITIES
  • Vitamins will remain integral to healthy lifestyles
  • Sales opportunities for both multivitamins and single vitamins
  • Private label to raise its profile in vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Preventive health approach drives steady growth in dietary supplements
  • Vegan dietary supplements accommodate changing eating patterns
  • Retail e-commerce delivers greater convenience and choice
PROSPECTS AND OPPORTUNITIES
  • Scope for consumption to rise in dietary supplements
  • Quality of private label to attract consumers of mid-priced products
  • Collagen and probiotic supplements face promising outlook
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Weight management and wellbeing is under pressure
  • Competition from prescription weight management medicines
  • Meal replacement reports marginal volume growth
PROSPECTS AND OPPORTUNITIES
  • Weight management and wellbeing faces ongoing competitive threats
  • Plant-based trend offers scope for product development in meal replacement
  • Rx obesity products will put further pressure on weight loss supplements
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumption of sports nutrition rises in 2024
  • Growing interest in convenience protein products
  • Retail e-commerce holds a substantial lead in sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Healthy lifestyles will fuel growth in sports nutrition
  • Consumers are seeking plant-based alternatives
  • E-commerce strategies are crucial for players in sports nutrition
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products benefit from stronger levels of consumption
  • Fragmented competitive landscape creates opportunities for smaller players
  • Online shopping remains prevalent
PROSPECTS AND OPPORTUNITIES
  • Holistic approach is to fuel demand for natural products
  • Consumers will become more educated on herbal/traditional products
  • Fragmented landscape will enable retail e-commerce to flourish
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SWEDENKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Brighter outlook for paediatric consumer health
  • Paediatric vitamins and dietary supplements remain a key focus for parents
  • Parents favour online shopping for convenience and lower prices
PROSPECTS AND OPPORTUNITIES
  • Modest outlook for paediatric consumer health
  • Private label likely to make inroads from a small base
  • Wider product availability to support paediatric acetaminophen
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029