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Consumer Appliances in Denmark

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    Report

  • 123 Pages
  • December 2024
  • Region: Denmark
  • Euromonitor International
  • ID: 2537957
Consumer appliances in Denmark continued to see a decline in retail volume sales during 2024. This represented a continuation of the downward trajectory of demand in the industry in the post-Coronavirus (COVID-19) period. Most categories registered spikes in demand in the wake of the COVID-19 crisis, with lockdown and other restrictions forcing consumers to focus on the home environment.

The Consumer Appliances in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 11 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 12 Sales of Small Appliances by Category: Value 2019-2024
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic factors and longer replacement cycles subdue the demand for refrigeration appliances
  • Design plays a key role in consumers’ choices and manufacturers’ offers
  • Energy-efficiency focus to reduce costs
PROSPECTS AND OPPORTUNITIES
  • Difficult economic outlook to continue to dampen outlays on big-ticket items
  • Sustainability issues to the fore
  • Smart technology to gain traction
CATEGORY DATA
  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
  • Table 37 Sales of Freezers by Format: % Volume 2019-2024
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
  • Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
  • Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
  • Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
  • Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
  • Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
  • Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
  • Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
HOME LAUNDRY APPLIANCES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume sales continue on a downward trajectory amid financial pressures
  • AI-enabled models aim to offer performance improvements and enhance energy-efficiency
  • Energy-efficiency is a key aspect in home laundry appliances
PROSPECTS AND OPPORTUNITIES
  • Stagnant housing market to limit purchasing occasions
  • Sustainability offers push-pull factors
  • Innovation focus on AI and smart technology
CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
  • Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
  • Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
  • Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
DISHWASHERS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic, housing market and sustainability aspects decrease the demand for new dishwashers
  • Convenience and easing household chores underpin purchases
  • Energy-efficiency feeds into new product development and innovation
PROSPECTS AND OPPORTUNITIES
  • Spending pressures and a stagnant housing market to continue to limit purchases
  • Small households to push a demand for compact, space-saving appliances
  • Manufacturers to invest in innovation and services to meet consumer needs and weaken a reliance on unit sales
CATEGORY DATA
  • Table 71 Sales of Dishwashers by Category: Volume 2019-2024
  • Table 72 Sales of Dishwashers by Category: Value 2019-2024
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
  • Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
  • Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
  • Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
  • Table 80 Production of Dishwashers: Total Volume 2019-2024
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
LARGE COOKING APPLIANCES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Less immediate need and a shift in spending away from the home hit large cooking appliances
  • Multifunctional appliances help to optimise space in cooking areas
  • Hobby cooks stimulate interest in innovative and professional grade products
PROSPECTS AND OPPORTUNITIES
  • Replacement sales to underpin purchases
  • The kitchen as social hub fosters a multifunctional approach
  • Added-value services to win over consumers
CATEGORY DATA
  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
  • Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
  • Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
  • Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
  • Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
  • Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
MICROWAVES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Very high household penetration and economic difficulties weaken the demand for microwaves
  • Customisation to meet more sophisticated consumer demand
  • Microwaves witness added functionalities
PROSPECTS AND OPPORTUNITIES
  • Consumer spend priorities leave microwaves on the outside
  • Substitution threat from ovens
  • Singular functionality to limit price increases
CATEGORY DATA
  • Table 106 Sales of Microwaves by Category: Volume 2019-2024
  • Table 107 Sales of Microwaves by Category: Value 2019-2024
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
  • Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
  • Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
  • Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
  • Table 114 Production of Microwaves: Total Volume 2019-2024
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
  • Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
FOOD PREPARATION APPLIANCES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Food preparation appliances lose lockdown and immediate need impulses
  • Retail selling prices moderate as retailers try to shift surplus stock
  • Compact and multifunctional are watchwords as the number of small households rises
PROSPECTS AND OPPORTUNITIES
  • Demand to continue to fall amid unfavourable economic and social climates
  • Multifunctional trend to limit market size
  • Design for living in confined spaces
CATEGORY DATA
  • Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
  • Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
  • Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
  • Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
  • Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
SMALL COOKING APPLIANCES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Changes in spending priorities dampen the demand for small cooking appliances
  • Health and wellbeing concerns push air fryers into the mainstream
  • Sustainability affects consumer choices
PROSPECTS AND OPPORTUNITIES
  • Weaker immediate need to purchase small cooking appliances
  • Health and wellbeing to spur closer attention to small cooking appliances
  • Smaller household trend favours multifunctional appliances
CATEGORY DATA
  • Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
  • Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
  • Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
  • Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
VACUUM CLEANERS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Budget considerations continue to undermine demand
  • Sustainability moves support second-hand purchases of vacuum cleaners
  • Stick and robotic vacuum cleaners benefit from efficacy improvements
PROSPECTS AND OPPORTUNITIES
  • Economic concerns to continue to negatively impact demand
  • Sustainability and respiratory health to drive innovation
  • Multifunctional approach to stimulate growth opportunities
CATEGORY DATA
  • Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
  • Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
  • Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
  • Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
  • Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
  • Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
PERSONAL CARE APPLIANCES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume sales decrease amid economic concerns and a stabilisation of demand
  • More moderate price increases help to sustain a demand for personal care appliances
  • Players promote multifunctional appliances
PROSPECTS AND OPPORTUNITIES
  • Oral care appliances offer bright spots
  • Versatility and connectivity to pique innovation
  • Stable competitive landscape as brand loyalty remains high
CATEGORY DATA
  • Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
AIR TREATMENT PRODUCTS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic constraints and weaker immediate need limit purchases of air treatment products
  • Air quality links to wellness foster sales of air treatment products
  • Retailers use price promotions and discounts to shift inventory
PROSPECTS AND OPPORTUNITIES
  • Health and wellbeing and modern work practices to spur a rebound in demand
  • Design considerations to influence consumer choices
  • Respiratory health concerns to spike the demand for air purifiers
CATEGORY DATA
  • Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
  • Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
  • Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
  • Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
  • Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
  • Table 175 Production of Air Conditioners: Total Volume 2019-2024
  • Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
  • Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
  • Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029