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Consumer Health in Lithuania

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    Report

  • 81 Pages
  • October 2024
  • Region: Lithuania
  • Euromonitor International
  • ID: 2544927
Consumer health sales in Lithuania are resettling in 2024 following fluctuations during and following the COVID-19 pandemic. Overall, sales are generally fairly stagnant with declines in some segments - largely due to a stabilised consumer base following a temporary boost by migration from Ukraine and other countries.

The Consumer Health in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Robust rises in 2024 although mainly due to price hikes
  • Marketing and promotions attract consumers as category remains led by international players
  • Solpadine suffers supply issues
PROSPECTS AND OPPORTUNITIES
  • Category growth looks set to be solid
  • Ibuprofen will maintain stronghold as overall category lacks innovation
  • Naproxen holds potential for expansion, while modern grocery retailers expand
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • 2024 sees little change
  • Low flu incidence undermines overall demand
  • Non-drowsy Opexa marches onwards
PROSPECTS AND OPPORTUNITIES
  • Moderate growth predicated for forecast period
  • Lack of innovation to persist, while decongest sprays gather further ground
  • Climate change continues to push up incidence of allergies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Value growth driven by rising prices
  • A Menarini Industrie Farmaceutiche Riunite maintains overall leadership
  • Dosages increase as consumers seek sure results though volume sales remain limited by lack of significant innovation
PROSPECTS AND OPPORTUNITIES
  • Low but stable sales across category
  • Widespread reflux will support antacids, and ageing population will drive value growth
  • Limited local presence in competitive landscape
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Convincing performance from dermatologicals in 2024
  • Female-oriented products and topical antifungals gain ground
  • Multinationals continue to lead, leaving little space for local players
PROSPECTS AND OPPORTUNITIES
  • Little change anticipated for dermatologicals
  • Cold sore treatments will continue to expand but vaginal antifungals has reached its peak
  • Out-of-home habits to support topical antiseptics while hair loss sales will benefit from innovation
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Early summer bodes well for wound care
  • Sticking plasters/adhesive still largest subcategory
  • Private label expands within landscape led by multinationals.
PROSPECTS AND OPPORTUNITIES
  • Volume sales likely to stagnate
  • Private label will continue to steal share
  • Niche and premium products may rise slightly
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume growth declines in 2024
  • Vitamin B rises as D falls
  • Valentis maintains leadership label remains strong
PROSPECTS AND OPPORTUNITIES
  • Moderate forecast period facing vitamins in Lithuania
  • Multivitamins will continue to be popular
  • Single vitamins face varied fortunes while multivitamins will see greater specificity
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable growth for dietary supplements
  • Fish oils goes from strength to strength and eye health sees further expansion
  • Direct selling remains relevant in a fragmented landscape
PROSPECTS AND OPPORTUNITIES
  • Only low growth predicted for dietary supplements
  • Private label will benefit from currently small presence within category
  • Combination products to see rising demand, while joint health holds potential
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decline for weight loss supplements continues into 2024
  • Direct selling offers sports nutrition to boost sales
  • Ozempic usage grows while slimming teas gains ground
PROSPECTS AND OPPORTUNITIES
  • Decline for weight loss supplements shows no sign of reversal
  • Direct selling to remain primary distribution channel
  • Slimming teas to see positive but low volume growth as consumers shift to healthier options
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition makes further gains in 2024
  • Sports protein-based products keep on rising
  • E-commerce is major channel for sports nutrition sales
PROSPECTS AND OPPORTUNITIES
  • Bright future anticipated for sports nutrition
  • Local players will maintain market presence amid expanding retail presence
  • Protein bars contain high potential, with e-commerce further strengthening its commanding lead in distribution
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth posted in 2024
  • Eucarbon Herbal leads herbal digestive remedies brands, while Sinupret maintains overall category lead
  • Local player Valentis gains value share in 2024
PROSPECTS AND OPPORTUNITIES
  • Low growth ahead for herbal/traditional products in Lithuania
  • Sleep aids likely to see volume rises while Valentis benefits from strong reputation for paediatric solutions
  • Haemorrhoid treatments to maintain presence in herbal dermatologicals, and environmental focus could expand consumer base
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN LITHUANIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Post-pandemic surge settles down
  • Ibuprofen still preferred product, with fish oil also popular
  • Continued shift towards products with a natural positioning
PROSPECTS AND OPPORTUNITIES
  • Moderate growth predicted for overall category
  • Vitamins and dietary supplements set to do well
  • No sign of new challengers
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029