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Consumer Health in Denmark

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    Report

  • 101 Pages
  • September 2024
  • Region: Denmark
  • Euromonitor International
  • ID: 2555672
In 2024, consumer health in Denmark demonstrated positive value growth, reflecting an improving economic environment and a decline in inflation rates compared to previous years. The Danish economy’s gradual recovery, combined with lower inflation and a reduction in interest rates, has fostered a more optimistic consumer sentiment. Although many consumers are prioritising expenditures on travel and experiences, consumer health has not been significantly affected by these shifting priorities.

The Consumer Health in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Post-pandemic stability and moderate value growth
  • The analgesics landscape is highly consolidated as GlaxoSmithKline retains its lead
  • E-commerce expansion in the analgesics market
PROSPECTS AND OPPORTUNITIES
  • Shifts towards holistic health and potential decline in analgesics demand
  • Growth in paediatric acetaminophen linked to higher birth rates
  • Pharmacies to face rising competition from e-commerce
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Antihistamines experience strong value growth amidst prolonged allergy season
  • Stabilisation of cough remedies and decongestants post-pandemic
  • GSK Consumer Healthcare maintains its leading position, but generics continue to gain ground
PROSPECTS AND OPPORTUNITIES
  • Increased competition from natural remedies and VDS products
  • Continued growth in allergy remedies due to extended pollen seasons
  • E-commerce growth to intensify as online pharmacies expand
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ageing population and stressful lifestyles fuel demand for indigestion and heartburn remedies
  • Travel surge drives growth in motion sickness and diarrhoeal remedies
  • E-commerce growth enhances access to digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Sustained travel demand to support motion sickness and diarrhoeal remedies
  • Busy lifestyles and poor dietary habits to drive demand for digestive remedies
  • Holistic health trends could challenge growth in digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increased attention to hair loss treatments with return to socialising
  • Moderate growth in OTC medicated shampoos after 2023 decline
  • E-commerce growth driven by convenience and privacy for dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Sustained growth in dermatologicals driven by aesthetic and lifestyle factors
  • Antiparasitics/lice treatments to see solid demand as schools resume
  • Trusted brands to dominate as consumers prioritise safety and efficiency
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining smoking prevalence impacts NRT sales
  • Highly consolidated market with limited competition
  • E-commerce growth driven by convenience and repeat purchases
PROSPECTS AND OPPORTUNITIES
  • Continued decline in smoking prevalence to challenge NRT demand
  • E-commerce growth to continue, but pharmacies to retain dominance
  • NRT smoking cessation aids likely to face competition from alternative products
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing demand for sleep aids due to busy lifestyles
  • Melatonin’s rising popularity poses competition for sleep aids
  • Consumer trust in established brands limits private label growth
PROSPECTS AND OPPORTUNITIES
  • E-commerce to capture greater share of sleep aid sales
  • Growing interest in non-medicinal alternatives
  • Potential for melatonin to become OTC in Denmark
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Allergy eye care continues growth amidst extended pollen season
  • Increased screen time drives growth in standard eye care
  • E-commerce continues to gain ground
PROSPECTS AND OPPORTUNITIES
  • Allergy eye care set to grow as allergies become more prevalent
  • Continued demand for standard eye care due to screen exposure and ageing population
  • New opportunities for eye care targeting younger demographics
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increased outdoor activities drive growth
  • First aid kits experience renewed demand
  • Grocery retailers dominate distribution
PROSPECTS AND OPPORTUNITIES
  • Steady growth supported by active lifestyles
  • The need for product innovation
  • The rise of private label
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth driven by health and wellness focus
  • Vitamin D continues to dominate
  • E-commerce gains ground
PROSPECTS AND OPPORTUNITIES
Continued growth for vitamin C and vitamin D
  • Multivitamins face growing competition from personalised supplements
  • Increasing popularity of private label vitamins
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth driven by health and wellness trends
  • Rising demand for vegan supplements
  • E-commerce continues to thrive
PROSPECTS AND OPPORTUNITIES
  • Growing demand for premium and private label supplements
  • Increased competition from private label supplements
  • Growing interest in inner beauty supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shift towards holistic health and lower growth in meal replacements
  • Surge in semaglutide products like Ozempic and Wegovy
  • E-commerce growth continues in weight management products
PROSPECTS AND OPPORTUNITIES
  • Increased product innovation to meet dietary and lifestyle preferences
  • Continued growth in semaglutide sales and its impact on other categories
  • Increasing competition from protein-based products
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid growth in all sports nutrition categories
  • Strong growth in sports protein RTD and bars
  • E-commerce as the leading channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Continued growth driven by health and wellness trends
  • Growth in vegan and natural sports nutrition products
  • E-commerce to dominate amidst growing competition
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive growth amidst health and wellness trend
  • Fragmented market with rising competition
  • E-commerce drives convenience and growth
PROSPECTS AND OPPORTUNITIES
  • Moderate growth as holistic health gains popularity
  • Brand trust to remain a key factor in consumer choices
  • E-commerce growth to challenge physical stores
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing demand for paediatric vitamins and dietary supplements
  • Stabilisation of paediatric analgesics growth
  • Rise of e-commerce for paediatric consumer health products
PROSPECTS AND OPPORTUNITIES
  • Positive growth supported by birth rate and product variety
  • Continued preference for well-known brands
  • Anticipated growth for paediatric acetaminophen
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029