Home Care in Argentina - Research and Markets

The business environment of the home care industry in Argentina was characterised by uncertainty in 2023. During the year, significant macroeconomic and political factors shaped people’s consumption choices.

The Home Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HOME CARE IN ARGENTINA

EXECUTIVE SUMMARY

Home care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for home care?

MARKET INDICATORS

Table 1 Households 2018-2023

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2018-2023
Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Home Care: % Value 2019-2023
Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 7 Distribution of Home Care by Format: % Value 2018-2023
Table 8 Distribution of Home Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

LAUNDRY CARE IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Spot and stain removers the best performers
Concentrated fabric softeners stand as a serious contender to standard versions
Unilever de Argentina manages to lead a multi-brand category

PROSPECTS AND OPPORTUNITIES

Standard liquid detergents' expansion to stem from migration from other detergents
In-wash removers will grow to the detriment of pre-wash alternatives
Unilever brands' reorganisation to focus on Granby and liquids to dilute

CATEGORY INDICATORS

Table 53 Household Possession of Washing Machines 2018-2023

CATEGORY DATA

Table 54 Sales of Laundry Care by Category: Value 2018-2023
Table 55 Sales of Laundry Care by Category: % Value Growth 2018-2023
Table 56 Sales of Laundry Aids by Category: Value 2018-2023
Table 57 Sales of Laundry Aids by Category: % Value Growth 2018-2023
Table 58 Sales of Laundry Detergents by Category: Value 2018-2023
Table 59 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
Table 60 NBO Company Shares of Laundry Care: % Value 2019-2023
Table 61 LBN Brand Shares of Laundry Care: % Value 2020-2023
Table 62 NBO Company Shares of Laundry Aids: % Value 2019-2023
Table 63 LBN Brand Shares of Laundry Aids: % Value 2020-2023
Table 64 NBO Company Shares of Laundry Detergents: % Value 2019-2023
Table 65 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
Table 66 Forecast Sales of Laundry Care by Category: Value 2023-2028
Table 67 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028

DISHWASHING IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Market value of hand dishwashing climbs despite declining volumes
Innovation in automatic dishwashing tablets boosts category
Premium brands lead the hand dishwashing category

PROSPECTS AND OPPORTUNITIES

More brands will focus on concentrated hand dishwashing detergents
Environmental care claim will attract consumers to automatic dishwashing
Average price, low competition and lack of awareness limit automatic dishwashing expansion

CATEGORY INDICATORS

Table 68 Household Possession of Dishwashers 2017-2022

CATEGORY DATA

Table 69 Sales of Dishwashing by Category: Value 2018-2023
Table 70 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 71 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 72 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 73 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 74 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028

SURFACE CARE IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Home care disinfectants slows its fall but still declines
Despite the less frequent use of surfaces, surface care volume sales remain positive
Four multinational groups lead the different categories

PROSPECTS AND OPPORTUNITIES

Standing pouches will continue to replace triggers
Kitchen cleaners hard to replace claim will drive its moderate growth
Multi-purpose cleaners is the most stable category

CATEGORY DATA

Table 11 Sales of Surface Care by Category: Value 2018-2023
Table 12 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 13 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 14 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Surface Care: % Value 2019-2023
Table 16 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 17 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 18 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 19 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 20 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028

BLEACH IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Waning fear impacts sales of bleach
Gel bleach loses momentum
Clorox maintains strong leadership

PROSPECTS AND OPPORTUNITIES

Bleach will be attractive to price sensitive consumers
More innovations will be needed to achieve stronger expansion
Low entry barriers for new brands

CATEGORY DATA

Table 21 Sales of Bleach: Value 2018-2023
Table 22 Sales of Bleach: % Value Growth 2018-2023
Table 23 NBO Company Shares of Bleach: % Value 2019-2023
Table 24 LBN Brand Shares of Bleach: % Value 2020-2023
Table 25 Forecast Sales of Bleach: Value 2023-2028
Table 26 Forecast Sales of Bleach: % Value Growth 2023-2028

TOILET CARE IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Volume sales stagnate
Rim blocks still the largest category despite posting the sharpest fall
SC Johnson still unrivalled despite migration amongst its own brands

PROSPECTS AND OPPORTUNITIES

Toilet liquids/foam presents the most promising outlook
In-cistern devices is still underdeveloped and has room to grow
Rim blocks set to remain the biggest category

CATEGORY DATA

Table 27 Sales of Toilet Care by Category: Value 2018-2023
Table 28 Sales of Toilet Care by Category: % Value Growth 2018-2023
Table 29 NBO Company Shares of Toilet Care: % Value 2019-2023
Table 30 LBN Brand Shares of Toilet Care: % Value 2020-2023
Table 31 Forecast Sales of Toilet Care by Category: Value 2023-2028
Table 32 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028

POLISHES IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Back to normal fuels already declining trend
Despite the ongoing back to the office trend, demand for shoe polish declines
Lack of interest in the category creates a low competition market

PROSPECTS AND OPPORTUNITIES

Polishes offers little potential for development
Although negative, furniture polish will perform slightly better than the average
Shoe polish brands will need to innovate

CATEGORY DATA

Table 33 Sales of Polishes by Category: Value 2018-2023
Table 34 Sales of Polishes by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of Polishes: % Value 2019-2023
Table 36 LBN Brand Shares of Polishes: % Value 2020-2023
Table 37 Forecast Sales of Polishes by Category: Value 2023-2028
Table 38 Forecast Sales of Polishes by Category: % Value Growth 2023-2028

AIR CARE IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Aerosol disinfectants the biggest laggard
Less time spent at home counts against spray/aerosol fresheners
SC Johnson controls all air care categories

PROSPECTS AND OPPORTUNITIES

Stylish devices and single-person households will help to improve sales
New mobility practices will drive car air fresheners' negative performance
Air care entry barriers prove to be low

CATEGORY DATA

Table 39 Sales of Air Care by Category: Value 2018-2023
Table 40 Sales of Air Care by Category: % Value Growth 2018-2023
Table 41 Sales of Air Care by Fragrance: Value Ranking 2021-2023
Table 42 NBO Company Shares of Air Care: % Value 2019-2023
Table 43 LBN Brand Shares of Air Care: % Value 2020-2023
Table 44 Forecast Sales of Air Care by Category: Value 2023-2028
Table 45 Forecast Sales of Air Care by Category: % Value Growth 2023-2028

HOME INSECTICIDES IN ARGENTINAKEY DATA FINDINGS

2023 DEVELOPMENTS

Historic drought negatively impacts category
Spray/aerosol insecticides remains the largest category in home insecticides
SC Johnson is the unrivalled leader in home insecticides

PROSPECTS AND OPPORTUNITIES

The prevalence of mosquito-related diseases expected to drive category growth
Argentina's aerosols production capacity will reduce inflation's effect
Low-priced brands and private labels may benefit from the ongoing economic recession

CATEGORY DATA

Table 46 Sales of Home Insecticides by Category: Value 2018-2023
Table 47 Sales of Home Insecticides by Category: % Value Growth 2018-2023
Table 48 Sales of Spray/Aerosol Insecticides by Type: % Value 2018-2023
Table 49 NBO Company Shares of Home Insecticides: % Value 2019-2023
Table 50 LBN Brand Shares of Home Insecticides: % Value 2020-2023
Table 51 Forecast Sales of Home Insecticides by Category: Value 2023-2028
Table 52 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028

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