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Home Care in Bolivia

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    Report

  • 51 Pages
  • February 2024
  • Region: Bolivia
  • Euromonitor International
  • ID: 2555698
Bolivia is currently facing a shortage of foreign currency in its economy, with the US dollar becoming scarce due to diminishing international reserves. As a result, the commission costs of financial intermediation have increased, raising the expenses related to importing products and raw materials. These increased financial costs have been passed on to consumers, leading to inflation, which has particularly impacted laundry care products.

The Home Care in Bolivia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HOME CARE IN BOLIVIA
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2018-2023
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2018-2023
  • Table 3 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 4 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 7 Distribution of Home Care by Format: % Value 2018-2023
  • Table 8 Distribution of Home Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN BOLIVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Value brands gain ground in 2023
  • Dynamic growth of fabric softeners
  • Popularity of larger pack sizes
PROSPECTS AND OPPORTUNITIES
  • Illegal market will continue to offer new, lower-priced products that are well perceived by consumers
  • Contraband impacts specific liquid detergent brands
  • Price sensitivity will support volume growth ahead of value
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2018-2023
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 14 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 16 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2019-2023
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2020-2023
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
DISHWASHING IN BOLIVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dishwashing records further growth, with value sales boosted by price increases
  • Price increases drive consumers to lower-priced alternatives and new brands
  • Hand dishwashing continues to dominate in 2023
PROSPECTS AND OPPORTUNITIES
  • Introduction of low-priced brands to attract price-sensitive consumers
  • Premium categories slow to gain traction
  • Liquid dishwashing options to remain preferred presentation
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2018-2023
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2018-2023
  • Table 29 NBO Company Shares of Dishwashing: % Value 2019-2023
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2020-2023
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2023-2028
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
SURFACE CARE IN BOLIVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Greater consumer awareness of task-specific surface care products
  • Waning demand for 'non-essential' glass cleaners
  • Unilever Andina Bolivia SA maintains its lead in 2023
PROSPECTS AND OPPORTUNITIES
  • New brands will support growth of kitchen cleaners
  • Unilever and Alicorp set to maintain their lead
  • Promotional activities will continue to feature strongly as consumers look for value
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2018-2023
  • Table 34 Sales of Surface Care by Category: % Value Growth 2018-2023
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Surface Care: % Value 2019-2023
  • Table 38 LBN Brand Shares of Surface Care: % Value 2020-2023
  • Table 39 Forecast Sales of Surface Care by Category: Value 2023-2028
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
BLEACH IN BOLIVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bleach sales supported by lower prices and its multifunctionality
  • Decades of smuggling impacting the category
  • Sierra Trading Company takes share with its low-priced Mr Cloro brand
PROSPECTS AND OPPORTUNITIES
  • Price will remain a key determining factor in consumers' purchasing decisions
  • Bleach developments target specific consumer segments
  • Development of more sophisticated products if producers can widen availability and offer more affordable prices
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2018-2023
  • Table 42 Sales of Bleach: % Value Growth 2018-2023
  • Table 43 NBO Company Shares of Bleach: % Value 2019-2023
  • Table 44 LBN Brand Shares of Bleach: % Value 2020-2023
  • Table 45 Forecast Sales of Bleach: Value 2023-2028
  • Table 46 Forecast Sales of Bleach: % Value Growth 2023-2028
TOILET CARE IN BOLIVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Toilet care records further growth, with sales supported by the adoption of new cleaning habits following the pandemic
  • Expansion of toilet liquids/foam with new, affordable brands entering the market
  • Local brands innovate with larger, more cost-effective pack sizes
PROSPECTS AND OPPORTUNITIES
  • New brands to target higher-income consumers, whilst cheaper multipurpose products will remain popular
  • Relevance of value brands in rim blocks
  • Product innovation to focus on disinfectant properties and toilet liquids/foams
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2018-2023
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Toilet Care: % Value 2019-2023
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2020-2023
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2023-2028
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2023-2028
POLISHES IN BOLIVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Innovation and new brands support moderate growth of polishes in 2023
  • Dominance of local production in floor polishes
  • Multi Internacional Srl maintains its lead
PROSPECTS AND OPPORTUNITIES
  • Focus on cost-effective furniture polishes
  • New products support sales of metal polish and shoe polish
  • Urban migration to underpin future growth in polishes
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2018-2023
  • Table 54 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 56 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 57 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
AIR CARE IN BOLIVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Air care growth in 2023 due to lower demand for contraband products
  • Shift from disinfectants to fragrances
  • Industrias Luri Srl continues to lead in air care
PROSPECTS AND OPPORTUNITIES
  • Electric air fresheners face price challenges
  • Car air fresheners boosted by new cars and brands
  • Air fresheners' growth linked to Argentina's macroeconomic situation
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2018-2023
  • Table 60 Sales of Air Care by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Air Care: % Value 2019-2023
  • Table 62 LBN Brand Shares of Air Care: % Value 2020-2023
  • Table 63 Forecast Sales of Air Care by Category: Value 2023-2028
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2023-2028
HOME INSECTICIDES IN BOLIVIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Declining contraband sales boost home insecticides in 2023
  • Dengue epidemic drives sales
  • Minoil SA continues to have a strong lead in home insecticides
PROSPECTS AND OPPORTUNITIES
  • Companies expected to keep prices low
  • Affordability, product variety, and availability ensure ongoing demand for spray insecticides
  • Companies support sales with promotional activities
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2018-2023
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2019-2023
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2020-2023
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2023-2028
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2023-2028