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Consumer Health in Norway

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    Report

  • 109 Pages
  • October 2024
  • Region: Norway
  • Euromonitor International
  • ID: 2555765
The consumer health market in Norway is seeing a return to pre-pandemic patterns. 2024 has continued the performance registered in 2023, namely moderate, sustainable growth, in line with the performance seen during the pre-pandemic years. This is in contrast with the considerable fluctuations that were commonplace during and immediately after the pandemic.

The Consumer Health in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Return to growth in 2024
  • Highly consolidated category
  • Analgesics subject to wide variation in pricing
PROSPECTS AND OPPORTUNITIES
  • Steady growth to be supported by ageing population and lifestyle factors
  • Forecast period expected to see little in the way of innovation
  • Potential for further development of topical analgesics/anaesthetic category
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • 2024 set to see some stabilisation
  • Rising incidence of allergies in Norway
  • Demand for quicker and more effective products to treat coughs and colds
PROSPECTS AND OPPORTUNITIES
  • Stable expansion expected
  • Expanded consumer base and longer allergy seasons, but increasing competition from prescription products
  • Constraints on growth in medicated confectionery
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Returning to longer-term drivers after wild fluctuations of pandemic and post-pandemic period
  • Conservative habits when it comes to digestive remedies
  • Lifestyle trends exerting a downward pressure on demand for digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Positive outlook despite impact of health and wellness trend
  • Ageing population to shape demand
  • E-commerce to benefit from providing discretion
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth supported by rising interest in tailored solutions
  • Preventive treatments and lifestyle trends influencing demand
  • Canoderm drives antipruritics
PROSPECTS AND OPPORTUNITIES
  • Potential opportunities despite the dominance of well-known brands
  • Popularity of outdoor activities to support demand
  • E-commerce channel’s discretion to help to drive sales
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Champix expected to return to the Norwegian market
  • Shrinking potential consumer base
  • Snus presents obstacle to development of NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
  • Slowing growth due to shrinking consumer base and competition from alternative products
  • Grocery and pharmacy channels to dominate, but e-commerce to grow
  • Consolidated competitive landscape and strict marketing regulations limit potential for new entrants
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Scepticism limits sales of OTC sleep aids
  • Challenges from prescription drugs and lifestyle changes
  • Holistic and preventive approach to health brings challenges and opportunities for sleep aids
PROSPECTS AND OPPORTUNITIES
  • Ageing population and rising stress levels to contribute to growth
  • E-commerce to play growing role
  • Preventive health and digitalisation
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increased screen time drives up demand for eye care
  • Increased incidence of allergies and longer pollen seasons drive sales of allergy eye care
  • Value drivers
PROSPECTS AND OPPORTUNITIES
  • Digitalisation of everyday life and increase in prevalence of allergies
  • Ageing population and increasing incidence of dry eye
  • Digital and optical advances
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Interest in outdoor activities supports demand for wound care
  • Orkla Group maintains leadership in wound care via Norgesplaster and Salvequick
  • More advanced and natural products
PROSPECTS AND OPPORTUNITIES
  • Stable demand supported by love of the great outdoors
  • Wound care suited to e-commerce
  • Pharmacy and grocery channels to remain key
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand continues to rise despite consumer scepticism
Long winter nights support demand for vitamin DGrowing range of options in vitamin D
PROSPECTS AND OPPORTUNITIES
  • Focus on meeting nutrition through diet to dampen category development
  • E-commerce provides a broad vitamins offer
  • Ageing population to drive up demand
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demographic and lifestyle trends support demand
  • Fish oil/omega fatty acids a staple in Norway
  • Demand despite scepticism
PROSPECTS AND OPPORTUNITIES
  • A range of drivers, though scepticism will continue to act as a constraint
  • Growing demand for more personalised dietary supplements
  • Potential in beauty orientated dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Norwegian consumers remain sceptical about weight management and wellbeing products
  • Consumers sceptical about direct selling
  • Wide range of rival products
PROSPECTS AND OPPORTUNITIES
  • Major challenges, but possible opportunities, too
  • Slimming teas chosen for reasons other than weight loss
  • E-commerce to benefit from broader offer and more upmarket products
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition continues dynamic expansion
  • Protein bars chime with a number of demand trends
  • New gym goers tend to start with protein powders
PROSPECTS AND OPPORTUNITIES
  • Continued expansion, with social media set to play key role
  • E-commerce plays particularly prominent role in sports nutrition
  • Strong growth, but significant competition
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products fails to capitalise on prevailing trends
  • Medicated confectionery retains key role in herbal/traditional products
  • Herbal/traditional sleep aids benefits from lack of competition
PROSPECTS AND OPPORTUNITIES
  • Consumer scepticism to continue to act as an obstacle to category development
  • Potential to gain consumer trust
  • E-commerce to provide discretion and convenience, as well as expanding the range of available products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN NORWAYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Paediatric consumer health faces constraints on growth
  • Paediatric vitamins and dietary supplements widely used
  • Strong correlations with adult consumer health
PROSPECTS AND OPPORTUNITIES
  • Limitations on growth, though persistent demand for vitamins
  • Innovation to add value
  • E-commerce presents opportunities for category development
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029