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Soft Drinks in Denmark

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    Report

  • 81 Pages
  • November 2024
  • Region: Denmark
  • Euromonitor International
  • ID: 2564398
Soft drinks volume growth in Denmark remains positive in 2024, with off-trade growth being moderate but surpassed by stronger on-trade sales volume growth. Value growth for both on-trade as well as off-trade is higher as ingredient price increases contribute to higher average unit prices. Additionally, demand for premium products is gradually gaining momentum, reflecting a shift in consumer preferences towards higher-quality options.

The Soft Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
  • Fountain sales in Denmark
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady growth in on-trade drives positive volume sales
  • Reduced-sugar carbonates outpace regular variants
  • Emerging demand for craft and premium carbonates
PROSPECTS AND OPPORTUNITIES
  • Shift from standard to reduced-sugar carbonates expected to continue
  • On-trade carbonate sales benefit from improving economic conditions
  • Growth of hybrid carbonates in response to rising competition
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining juice sales due to rising prices and health perceptions
  • Shift towards nectars as orange prices impact production
  • Emergence of natural lemonades and health-focused juice drinks
PROSPECTS AND OPPORTUNITIES
  • Further decline in juice volumes as consumers shift to functional waters
  • Growth in new juice drinks targeted at out-of-home consumption
  • Increasing use of mixed fruits and smaller pack sizes to control costs
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate growth in bottled water volumes with strong on-trade performance
  • Expansion of functional water with new product launches
  • Growth in sparkling flavoured bottled water driven by innovation
PROSPECTS AND OPPORTUNITIES
  • Sustained growth in off-trade sales, driven by functional and flavoured water
  • Accelerated growth and price competition in functional bottled water
  • Opportunities in flavoured bottled water as a healthier on-the-go option
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rapid growth in sports drinks with increased product variety
  • Enhanced retail presence fuels awareness and demand
  • Reduction in average unit prices for reduced-sugar sports drinks
PROSPECTS AND OPPORTUNITIES
  • Continued category expansion with growth in both regular and reduced-sugar sports drinks
  • Downward pressure on unit prices driven by private label growth
  • Opportunities for innovation and sophistication within sports drinks
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong performance of both regular and reduced-sugar energy drinks
  • Promotions and pricing drive sales of regular energy drinks
  • Emergence of hybrid energy drinks with functional benefits
PROSPECTS AND OPPORTUNITIES
  • Expected shift towards reduced-sugar energy drinks
  • Opportunities for smaller hybrid brands with health benefits
  • Diverging consumer profiles for energy drinks
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Decline in both liquid and powder concentrate sales
  • Rising prices and the emergence of innovative liquid concentrates
  • Focus on health and natural ingredients in liquid concentrates for children
PROSPECTS AND OPPORTUNITIES
  • Continued decline with growth potential in novel concentrates
  • Premium positioning expected to drive price increases
  • Opportunity for innovation in powder concentrates
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthier RTD tea options drive growth
  • Growth of local kombucha and single-serve innovations
  • Diverging consumer preferences in still RTD tea
PROSPECTS AND OPPORTUNITIES
  • Steady growth in reduced-sugar and sparkling RTD teas
  • Increased demand for innovative single-serve formats
  • Diversity in packaging formats to meet evolving preferences
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN DENMARKKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong performance in RTD iced coffee sales
  • Price reductions and increased competition
  • Competition and local brand innovation
PROSPECTS AND OPPORTUNITIES
  • Healthy alternatives to RTD iced coffee
  • Polarisation of the market: Price vs. premium
  • Innovation and product diversification
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029