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Consumer Health in Argentina

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    Report

  • 100 Pages
  • September 2024
  • Region: Argentina
  • Euromonitor International
  • ID: 2564426
In 2024, consumer health in Argentina is facing decline in retail volume terms, while current value growth soars in line with inflationary pressures. Argentina is in the midst of recession and has one of the highest inflation rates in the world, forcing consumer health brands to increase prices. Household budgets remain under pressure as the cost of living escalates and austerity measures are imposed by the government.

The Consumer Health in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2023-2024
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources
ANALGESICS IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rampant inflation drives up prices forcing consumers to make cutbacks
  • Acetaminophen sales boosted by dengue outbreak
  • Higher levels of innovation in topical analgesics supports sales
PROSPECTS AND OPPORTUNITIES
  • Analgesics may rebound driven by more affordable packs
  • Further switches from RX to OTC may fuel OTC sales of analgesics
  • Higher strength acetaminophen, aspirin and ibuprofen products will gain ground
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Real value growth hampered by weak economic scenario
  • Warmer climate and pollution drive sales of antihistamines/allergy remedies
  • Arcor and Mondelez lead with strong position in medicated confectionery
PROSPECTS AND OPPORTUNITIES
  • Positive outlook supported by warmer climate and seasonal trends
  • Further switches from RX to OTC may fuel decongestants
  • Popularity of medicated confectionery to remain strong amid innovation
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive remedies hit by lower consumption
  • Switch from RX to OTC help to support sales of digestive remedies
  • Weaker dietary habits drive demand for digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Consumer demand set to rise as the economy improves
Proton pump inhibitors growth to be fuelled by recent switch from RX to OTC
  • Herbal digestive options may rise amid growing consumer awareness
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dermatological sales retract in alignment with economic crisis
  • Adverse weather conditions boost demand for antipruritics
  • Laboratorio Elea SACIF y A leads in dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to renew volume growth in dermatologicals
  • Rate of volume growth will be dampened by lower purchasing power
  • Hair loss treatment sales to expand driven by innovation and future new releases
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • NRT smoking cessation aids supported by desire to quit smoking
  • NRT patches reap benefit of stronger Argentinian Peso
  • GlaxoSmithKline Argentina leadership position aligns with strong advertising budget
PROSPECTS AND OPPORTUNITIES
  • Strong growth potential due to health concerns and tighter regulations on smoking
  • Wide availability of cheap cigarettes could thwart government efforts to reduce tobacco consumption
  • New players and innovation may stimulate further growth
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales of sleep aids hampered by weaker economy
  • Laboratorios Gramon Millet SA leads with strong performance of Melatol
  • Local laboratory Natufarma is expected to gain ground as natural remedies gain appeal
PROSPECTS AND OPPORTUNITIES
  • Sleep aid sales to rebound amid anxiety over the cost of living crisis
  • Herbal/traditional sleep aids are set to grow at faster pace
  • Online sales will continue gaining ground in key urban cities
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Eye care sales fall as household budgets come under pressure
  • Pharmadorf SA dominates in eye care
  • Laboratorio Poen supports Ketif brand with campaign
PROSPECTS AND OPPORTUNITIES
  • Greater consumer exposure to screens to bolster eye care sales
  • Ageing population to support eye care in the forecast period
  • Players likely to develop different ranges of standard eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic hardship curbs wound care volume sales
  • Beiersdorf (Argentina) SA remains the clear leader in wound care
  • Government strategy supports imported brands
PROSPECTS AND OPPORTUNITIES
  • Consumer price-sensitivity set to remain high
  • Private label likely to increase value share in wound care
  • Gauze, tape and other wound care may record slower growth due to lower advertising budget
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamins sales retract amid difficult economy
  • Dynamic and innovative marketplace driven by new players and products
  • Bayer leads amid increasing competition from Arcor, Gramon Millet and international players
PROSPECTS AND OPPORTUNITIES
  • Sustainable growth expected driven by increasing health concerns
  • New branded players, as well as private labels, are expected to bring momentum to the category
  • E-commerce is expected to gain relevance in coming years
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dietary supplements play a key role in the expansion of health food shops and pharmacies
  • Growing interest in probiotics and magnesium amid holistic health approach
  • Collagen sales continue to rise driven by a wide array of players
PROSPECTS AND OPPORTUNITIES
  • Consolidation in the competitive landscape is expected in forecast period
  • Probiotics supplements and magnesium variants are set to continue driving sales
  • Direct selling set to benefit from rising price sensitivity and inflation
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer demand weakens amid economic crisis and lower spending patterns
  • Weight loss supplement sales underpinned by products delivering higher levels of satiety
  • Abbot Laboratories Argentina leads with Ensure and Glucerna brands
PROSPECTS AND OPPORTUNITIES
  • Players to target a broader consumer audience
  • New product development may boost weight management sales in the coming years
  • Direct sellers may grow driven by value-for-money products
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition sales enjoy solid volume growth
  • E-commerce channel provides catalyst to sports nutrition sales
  • Empresa de Nutricion Argentina leads whilst Arcor enters with Raptor
PROSPECTS AND OPPORTUNITIES
  • Expanding consumer base set to drive growth in sports nutrition
  • Prices hikes for protein and creatine may impact future growth
  • Creatine shortages may challenge further growth of sports nutrition
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products continue to grow as consumers look for natural solutions
  • Arcor and Mondelez Argentina lead in otherwise fragmented category
  • Herbalife loses ground due to business transformation
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional products are projected to see healthy growth
  • Ageing consumers may add extra strength to the expansion of the category
  • Consumers more willing to pay extra for natural products
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN ARGENTINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales are forecast to decrease in volume terms hampered by the economic crisis
  • Bayer remains the undisputed leader driven by Aspirinetas Bayer
  • Arcor seeks to solidify position with the expansion of Simple
PROSPECTS AND OPPORTUNITIES
  • Unstable economic scenario likely to remain a threat during the upcoming years
  • Diverse strategies may fuel extra growth in the forecast period
  • Health and wellness trend and retail shelf expansion set to boost sales
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029