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Consumer Health in Guatemala

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    Report

  • 77 Pages
  • October 2024
  • Region: Guatemala
  • Euromonitor International
  • ID: 2564427
Consumer health in Guatemala in 2024 is expected to register moderate current value growth, though constant value growth is expected to be minimal. Though inflation has eased somewhat, consumers are still highly price conscious and players continue to offer frequent discounts and promotions to support volume sales. There is also a degree of trading down, such as from branded to generics.

The Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Muted performance in 2024
  • Bayer continues to lead analgesics
  • Small local grocers remains top distribution channel
PROSPECTS AND OPPORTUNITIES
  • Generics poised to expand
  • Topical analgesics projected to see further growth
  • Potential for further segmentation
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cough, cold and allergy (hay fever) remedies see positive performance
  • Halls retains its lead
  • Prices drive values sales
PROSPECTS AND OPPORTUNITIES
  • Combination products valued by consumers
  • Generics projected to remain strong
  • Herbal/traditional cough, cold and allergy remedies to remain popular
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive remedies continue to see growth
  • Bayer continues to lead, with its flagship Alka-Seltzer brand
  • Generics sees slight decline over review period
PROSPECTS AND OPPORTUNITIES
  • Ageing population will drive growth for digestive remedies
  • Sales of digestive remedies could expand in the direct selling channel
  • Megalabs poised to gain further value share
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth in dermatologicals uneven
  • Medicated shampoo brand leads
  • Presence of contraband on the increase
PROSPECTS AND OPPORTUNITIES
  • Winners and losers over forecast period
  • Hair loss treatments see growth
  • Consumers to seek out more natural ingredients in dermatologicals
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Further fall in volume sales in 2024
  • Lack of innovation stymies growth
  • Beiersdorf retains large foothold
PROSPECTS AND OPPORTUNITIES
  • Need for innovation to jumpstart sales
  • Potential for natural trend to extend to wound care
  • Consumer interest emerging in first aid kits
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamins return to growth
  • Direct sellers continue to have significant foothold
  • Multivitamins continue to outperform single vitamins
PROSPECTS AND OPPORTUNITIES
  • Paediatric vitamins projected to see growth
  • Continuing innovation in vitamins
  • Further segmentation in multivitamins
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dietary supplements sees positive value growth
  • Direct sellers continue to dominate
  • Herbal/traditional supplements register highest value growth
PROSPECTS AND OPPORTUNITIES
  • Increasing segmentation over forecast period
  • Local players gain bigger foothold
  • Environmental consciousness increasingly shape purchasing decisions
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mixed performance in weight management and wellbeing
  • Megalabs completes acquisition of Enterex brand
  • Direct sellers continue to lead
PROSPECTS AND OPPORTUNITIES
  • Potential gains for slimming teas over the forecast period
  • Supplement nutrition drinks poised to expand
  • Meal replacement looks to broader trends
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate current value growth, as retail prices stabilise
  • Omnilife continues to dominate
  • Sports protein powder accounts for most value sales
PROSPECTS AND OPPORTUNITIES
  • High prices remain prohibitive for many consumers
  • Fortified packaged foods pose a challenge
  • Increasing scrutiny of ingredients
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer demand for herbal/traditional products remains strong
  • Natural positioning benefits herbal/traditional products
  • Competitive landscape continues to be fragmented
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over forecast period
  • Treatments for coughs and colds accounts for most value sales
  • Sleep aids perform strongly
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN GUATEMALAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Paediatric consumer health sees modest growth
  • Ibuprofen most common analgesic for children
  • Continuing demand for paediatric vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Focus on natural as much as possible
  • Climate change drives growth of certain OTC medications
  • Players focus on child-friendly design
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029