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Consumer Health in Tunisia

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    Report

  • 77 Pages
  • October 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 2564428
Consumer health care in Tunisia is facing a turbulent period amid an ongoing economic crisis, lower consumer purchasing power and the shortage of international brands. Almost all categories are recording a decrease in retail volume sales, with a few exceptions such as vitamins and dietary supplements. After several years of stable prices imposed by the Ministry of Health, the Department of Medications and Drugs approved price increases in February 2024.

The Consumer Health in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Self-medication trend underpins analgesics sales in Tunisia
  • Supply chain challenges impact availability of local and international brands
  • Government initiates price increases in systemic analgesics
PROSPECTS AND OPPORTUNITIES
  • Analgesics faces gloomy outlook
  • Players to face difficult trading period despite 2024 price increases
  • Pharmacies likely to remain the key distribution channel
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Climate change impacts cough cold and allergy (hay fever) sales
  • Expansion of local brands supports category
  • Retail e-commerce grows despite government regulations
PROSPECTS AND OPPORTUNITIES
  • Paediatric nasal sprays face solid growth prospects
  • Expansion of products with herbal claims and added vitamins/minerals
  • State regulations remain a challenge
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive remedies record decline in retail volume sales
  • Dietary supplements offer a new alternative to OTC digestive remedies
  • Rising awareness about healthy food stifles demand
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for herbal/traditional digestive remedies
  • Shortage of imported brands expected to shake up the competitive landscape
  • Strong interest in paediatric digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price increases are allowed by the Ministry of Health
  • Topical germicidals/antiseptics face weakest performance
  • Paediatric dermatologicals records strongest current value growth
PROSPECTS AND OPPORTUNITIES
  • Rising awareness and wider availability supports vaginal antifungals
  • Paediatric dermatologicals offers solid growth potential
  • Price increases remain a challenge for imported brands
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume sales fall as players prioritise the supply of private and public hospitals
  • E-commerce retailing supports the distribution of imported products
  • Rising prices drive value sales over 2024
PROSPECTS AND OPPORTUNITIES
  • Sticking plasters/adhesive bandages to remain key focus
  • Opportunities for local wound care brands to innovate
  • Shortages likely to remain a challenge in wound care
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive performance despite the economic challenges in 2024
  • Women’s pre- and post-natal vitamins support category development
  • Paediatric vitamins is a developing niche
PROSPECTS AND OPPORTUNITIES
  • Multivitamins to register robust growth
  • Paediatric vitamins face promising outlook
  • Price and lack of marketing promotions are a barrier to growth
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mineral supplements register strong growth in 2024
  • Retail e-commerce supports category development
  • Dietary supplements’ competitive landscape is fragmenting
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for dietary supplements
  • Mineral supplements to gain further appeal
  • Price inflation will remain an underlying challenge
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Tunisian government alerts consumers to the presence of smuggled products
  • Obesity is a major problem in Tunisia
  • Meal replacement is absent in retail but is offered by weight management professionals
PROSPECTS AND OPPORTUNITIES
  • Weight loss supplements is expected to outperform other consumers
  • Slimming teas face solid growth prospects
  • Supply shortages will remain an issue in the short term
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dynamic category despite shortages of imported brands
  • Impact Sport Nutrition consolidates its lead in sports nutrition
  • Retail e-commerce is a key channel for sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Rising demand for sports nutrition spurred by gym attendance
  • Sports protein powder to remain principal choice for consumers
  • Product shortages will remain a pressing challenge
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Local players launch herbal/traditional products to circumvent government regulations
  • Rising e-commerce sales cause controversy
  • Smuggled products pose a growing threat
PROSPECTS AND OPPORTUNITIES
  • Moderate growth for niche herbal/traditional category
  • Growing interest in natural remedies with fewer chemicals to support category growth
  • Price and smuggling present challenges for players
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN TUNISIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumption falls amid price increases
  • Tunisian Ministry of Health aims to provide industry support by approving price increases
  • Competition intensifies among local players
PROSPECTS AND OPPORTUNITIES
  • Lower purchasing power will limit volume growth
  • Paediatric vitamins and dietary supplements face steady growth
  • E-commerce offers new sales opportunities
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029