Sales of soft drinks have been significantly impacted by Russia’s war in Ukraine and soaring inflation. Besides the resulting decline in the population and the loss of territories, the market also faces other obstacles including consumers downtrading and looking to save money, including avoiding the purchase of non-essentials such as some soft drinks. The supply chain has also suffered as many factories, warehouses, and stores have been damaged since Russia’s invasion.
The Soft Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Ukraine
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Carbonates sees a partial recovery in 2023 after heavy losses in 2022, boosted by the return of local manufacturing
- Mixed results being seen across carbonates
- Competition becomes more fragmented as players face new challenges
PROSPECTS AND OPPORTUNITIES
- Proposed sugar tax a potential threat to growth
- Carbonates should benefit from positive image in the minds of locals
- IDS Borjomi enters carbonates with new line of lemonade
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Juice sales plummet as women and children flee the country
- Geographic location of local manufacturing facilities has a big influence on the competitive landscape
- Affordability the key influence on consumer purchasing decisions
PROSPECTS AND OPPORTUNITIES
- 100% juice expected to benefit from healthier image
- Several obstacles stand in the way of the recovery of juice
- Increase in on-the-go consumption and impulse purchases should benefit sales
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Stockpiling helps to prevent heavier losses in bottled water
- Availability and affordability remain the remain influences on the competitive landscape
- Competitive landscape shaken up by the impact of sanctions policy
PROSPECTS AND OPPORTUNITIES
- The future of bottled water will be dictated by the outcome of Russia’s war
- Vitmark-Ukraine expected to support the development of functional bottled water
- Economic stability should present a brighter outlook for sales of bottled water
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Sports drinks remains a niche in Ukraine
- Little change in the competitive landscape
- Metal cans on the rise but sports drinks remains limited due to a lack of promotion or innovation
PROSPECTS AND OPPORTUNITIES
- Bleak outlook for sports drinks
- Economic pressures likely to limit the growth of sports drinks
- More options and greater marketing investment needed to grow the category
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Russia’s war in Ukraine brings unexpected dividends for energy drinks
- Players look to expand their distribution reach in an effort to drive growth
- Competitive landscape full of activity as players invest in innovation and new product development
PROSPECTS AND OPPORTUNITIES
- Slower growth predicted as the category starts to show signs of maturity
- Price competition likely to intensify as economic pressures persist
- Proposed sugar tax presents a sizeable threat to energy drinks
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Low demand leads to limited investment in marketing and distribution although low prices help to boost sales in 2023
- New product development continues to be seen despite limited demand
- Products targeting sports and fitness enthusiasts showing promise
PROSPECTS AND OPPORTUNITIES
- Bleak outlook for concentrates will players struggling to attract a younger audience
- Iced coffee and health and wellness options offer potential areas for development
- Players exploring new consumption occasions to trigger demand
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- RTD tea struggling to establish a strong foothold in the market
- Russia’s war disrupts the competitive landscape with private label seeing significant gains
- Competitive landscape becomes more fragmented as retailers look to address the challenging market conditions
PROSPECTS AND OPPORTUNITIES
- RTD tea set for steady recovery although challenges will likely persist
- Economic uncertainty and the proposed sugar tax likely to weigh on the future of RTD tea
- Kombucha stirring up interest among health-conscious consumers
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- RTD coffee bounces back strongly in 2023
- Competition heating up as new players enter the market
- Consumers focusing on indulgence
PROSPECTS AND OPPORTUNITIES
- RTD coffee set for dynamic growth as interest builds
- Coffee appearing in other soft drinks as players look to add new novelties
- Challenges remain to wider acceptance of RTD coffee
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 134 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028