In 2024, the soft drinks category showed signs of economic stabilisation and a gradual recovery following the sharp sales decline noted in 2022, caused by Russia's invasion of Ukraine. This recovery was driven by consumers and businesses adapting to the new reality, the return of some Ukrainian residents to the country and the stabilisation of inflation levels. A return to on-the-go consumption and impulse purchases also contributed to positive retail volume growth.
The Soft Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
- Fountain sales in Ukraine
SOURCES
- Summary 1 Research Sources
2024 DEVELOPMENTS
- Local production and product innovation boosts growth in carbonates during 2024
- Premiumisation rises in carbonates as consumers seek affordable luxuries
- The traditional fermented beverage, kvas, gains ground during 2024
PROSPECTS AND OPPORTUNITIES
- Off-trade volume sales set to rise, driven by demand for on-the-go options and affordable indulgences
- The growing popularity of gin will boosts sale of tonic across the next five years
- Healthier carbonates expected to gain ground, driven by innovation across the forecast period
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
2024 DEVELOPMENTS
- Positive retail volume growth driven by a return to trusted juice brands
- Supply chain disruptions, rising production costs and an orange shortage impacts the category
- Sandora TOV loses share as Vitmark-Ukraine retains is lead through new launches
PROSPECTS AND OPPORTUNITIES
- Juice sales expected to benefit from healthier positionings and demand for on-the-go options
- Home mixology has the potential to drives sales and increases the consumer base for juice
- Juice players are expected to offer products with lower juice content to remain affordable
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Bottled water is considered an essential, while growth benefits from flavour innovation
- Borjomi water loses ground due sanctions against Russia-related businesses
- New brands enter the category, offering functional bottled water to consumers
PROSPECTS AND OPPORTUNITIES
- Sales will benefit from ongoing health and safety concerns surrounding tap water
- Ongoing innovation is expected to fuel growth in functional bottled water
- Retail volume sales will be challenged by water delivery services in Ukraine
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- The recovery for sport drinks is challenged by a lack of outdoor sporting events
- Demand for isotonic drinks surge as consumers appreciate the health benefits
- SV-Dnipro TOV retains its strong lead, investing in promotion for 4Move
PROSPECTS AND OPPORTUNITIES
- Energy drinks and functional bottled water challenge sales of sports drinks over the forecast period
- Brands could invest in clear retail positioning to boost instore sales of sports drinks
- The rising demand for functional beverages will support sales of sports drinks
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Innovation and intense competition boosts retail volume sales in energy drinks
- Larger packaging formats gain ground as consumers look for cost saving solutions
- Energy drinks move beyond gamers to become a mainstream soft drink option
PROSPECTS AND OPPORTUNITIES
- Competition from other soft drink options will place pressure on energy drinks
- Limited potential for reduced sugar energy drinks despite rising health trends
- Flavour variation will be key to brand strategies across the forecast period
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Slow recovery as concentrates fail to align with current consumer trends
- RTD options are strong competition for concentrates in 2024
- Iced coffee and tea powder concentrates are challenged by chilled coffee and tea
PROSPECTS AND OPPORTUNITIES
- Increasing awareness and improving retail availability could fuel growth in concentrates
- The trend of home mixology creates growth oppertunities for concentrates
- There is an oppertunitiy for kvas to expand in the concentrates category
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Lack of innovation and limited price promotions hinder stronger growth in RTD tea
- Limited assortment in Still RTD tea as consumers shift toward healthier alternatives
- Private label rises as leader Coca-Cola and Erlan ZAT face disruptions
PROSPECTS AND OPPORTUNITIES
- There is limited growth potential for Still RTD tea across the next five years
- Bubble tea will continue to gain ground among Generation Z consumers
- Health and wellness benefits drive product innovation to align with consumer demands
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Increased availability and product expansion boosts retail volume growth in 2024
- Growth is challenged by competition from foodservice and premium price points
- The strong leadership from Jacobs Ukranina and Hell Energy Drinks continues
PROSPECTS AND OPPORTUNITIES
- Innovations are set to fuel ongoing retail volume growth in the RTD coffee category
- Rising consumer awareness and warmer weather will drive sales of RTD coffee
- The high price point will continue to challenge sales of RTD coffee
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029