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Consumer Health in Bosnia and Herzegovina

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    Report

  • 83 Pages
  • September 2024
  • Region: Bosnia and Herzegovina
  • Euromonitor International
  • ID: 2568134
Consumer demand for consumer health products remains stable in Bosnia and Herzegovina in 2024, despite ongoing negative demographic trends and the shrinking consumer base. Lingering inflation continues to drive significant product price increases, particularly as input material costs rise amidst geopolitical crises in the wider region and globally. This inflationary environment restricts consumer spending and limits the growth potential of many consumer health categories.

The Consumer Health in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Saturation and moderate growth amid demographic challenges
  • Increased interest in paediatric ibuprofen despite controversy
  • Non-steroidal anti-inflammatory drugs (NSAIDs) gain traction
PROSPECTS AND OPPORTUNITIES
  • Moderate growth expected amid demographic pressures
  • Paediatric ibuprofen to lead value growth
  • Sustained interest in NSAIDs like ketoprofen and naproxen
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Resurgence in allergy remedies amid climate shifts and post-pandemic adjustments
  • Nasal sprays lead sales growth due to convenience and effectiveness
  • Antihistamines see rising demand as allergies become a growing health issue
PROSPECTS AND OPPORTUNITIES
  • Slower growth for cough remedies as nasal sprays and antihistamines take the lead
  • Nasal sprays expected to maintain strong growth due to convenience
  • Decline in nasal decongestant drops as nasal sprays dominate
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing importance of digestive health in modern lifestyles
  • Growth in demand for digestive enzymes and paediatric laxatives
  • Laxatives and diarrhoeal remedies face decline amid market maturity
PROSPECTS AND OPPORTUNITIES
  • Conflicting trends to shape future of digestive remedies
  • Steady growth expected for digestive enzymes and paediatric laxatives
  • Mature categories to see slower growth due to market limitations
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady demand driven by health and wellness trends
  • Topical antifungals see surge in demand
  • Medicated shampoos maintain market strength despite maturity
PROSPECTS AND OPPORTUNITIES
  • Market maturity and demographic decline pose challenges
  • Hair loss treatments set for continued demand
  • Hair loss treatments and topical allergy remedies poised for fastest growth
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stable demand amidst inflationary pressure and demographic challenges
  • Sticking plasters/adhesive bandages remain the top-performing subcategory
  • First aid kit requirements sustain demand
PROSPECTS AND OPPORTUNITIES
  • Future growth constrained by demographic decline and market saturation
  • Sticking plasters/adhesive bandages to drive future category growth
  • E-commerce expansion offers new opportunities for wound care
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health and wellness trends drive strong growth in vitamins
  • Vitamin B category remains robust amidst fitness and lifestyle changes
  • Innovation continues to drive category expansion
PROSPECTS AND OPPORTUNITIES
  • Market saturation to temper future growth
  • Vitamin E to witness the strongest growth over the forecast period
  • E-commerce to double sales of vitamins by 2028
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong consumer demand driven by health and wellness trends
  • Probiotic supplements experience fastest growth
  • Product innovation drives expansion in dietary supplements
PROSPECTS AND OPPORTUNITIES
  • Steady consumer demand forecast, with calcium supplements facing stagnation
  • Probiotic supplements to lead growth in dietary supplements
  • E-commerce growth to boost dietary supplements sales
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Significant consumer interest driven by health and wellness trends
  • Meal replacement: A key driver of growth
  • Weight loss supplements see growth amidst strong online sales
PROSPECTS AND OPPORTUNITIES
  • Stable demand with demographic challenges
  • Meal replacement and slimming products to see continued growth
  • E-commerce and social media to drive future growth
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth in sports nutrition driven by fitness culture
  • Rising demand for protein/energy bars
  • Continued popularity of protein/energy bars
PROSPECTS AND OPPORTUNITIES
  • Ongoing benefits from the full recovery of sports facilities
Rapid growth expected for sports protein RTD
  • Steady demand for sports protein powder despite market saturation
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising popularity of herbal/traditional products amid health trends
  • Herbal/traditional vitamins and dietary supplements grow amidst market saturation
  • Herbal/traditional topical analgesics gain market share
PROSPECTS AND OPPORTUNITIES
  • Stable demand for herbal/traditional products forecasted
  • Herbal/traditional vitamins and dietary supplements lead future growth
  • Herbal/traditional sleep aids to see continued growth
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN BOSNIA AND HERZEGOVINAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increased focus on paediatric-specific products
  • Strong demand for paediatric vitamins and dietary supplements
  • Rising popularity of paediatric cough/cold remedies
PROSPECTS AND OPPORTUNITIES
  • Stable demand for paediatric consumer health
  • E-commerce boost for paediatric vitamins and dietary supplements
  • Paediatric ibuprofen faces reputation challenges but stable demand
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029