Soft Drinks in Hungary

Soft drinks in Hungary faced significant challenges in 2022-2023, due to high inflation, tax changes and preparations for the Deposit Return Scheme (DRS). These factors, along with strong pressure on consumer purchasing power, led to decreases in off-trade volume sales amid price hikes. In 2024, the industry began to recover, with rebounds in off-trade volume growth, although a number of categories, and soft drinks overall, had yet to reach 2022 sales levels.

The Soft Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soft Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.