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Soft Drinks in Portugal

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    Report

  • 83 Pages
  • December 2023
  • Region: Portugal
  • Euromonitor International
  • ID: 2570156
Despite rising inflation and economic instability, soft drinks recorded heightened volume sales in both the off-trade and on-trade in 2023. On-trade sales were boosted by the return of tourism to the country, while off-trade saw some consumers return to in-home consumption as a way to save costs during a time of declining disposable incomes.

The Soft Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Portugal
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Carbonates grow in volume and value amidst declining purchasing power
  • Private labels gain share; however, brand loyalty remains a challenge for growth
  • Coca-Cola taps into the mixing trend by launching Royal Bliss on the landscape
PROSPECTS AND OPPORTUNITIES
  • Carbonates posts on-trade volume growth, while health concerns challenge retail sales
  • Innovation focuses on health and wellness properties to drive sales
  • Tonic waters, mixers and other bitters show a rising performance over the forecast period
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The rising health and wellness trend boosts growth for juice
  • High levels of innovation focus on health and wellness properties
  • Private label gains ground during a time of economic strain
PROSPECTS AND OPPORTUNITIES
  • Reduced sugar and functional juices drive growth over the forecast period
  • A highly competitive environment challenges sales of juice, as bottled water sales rise
  • Not from concentrated 100% juice and coconut and other plant waters drive value growth
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising consumption due to tourism, health concerns and balanced lifestyles
  • Private labels account for over half of sales in the off-trade
  • Players focus on sustainability and flavour innovation to gain ground
PROSPECTS AND OPPORTUNITIES
  • Bottled water sales rise due to increasing health and wellness trends
  • Innovation and communication fuels growth for bottled water players
  • Price loses importance as the economic landscape improves
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sports drinks is one of the top performers, driven by an increased interest in exercise
  • Rising inflation led some consumers to trade down to private label options
  • Coca-Cola's Aquarius reinforces its leading position being top of mind for consumers
PROSPECTS AND OPPORTUNITIES
  • Sports drinks continue driving growth amidst growing competition
  • Innovation to focus on rising trends, offering reduced sugar and functional ingredients
  • No major changes in the competitive environment as Coca-Cola retains its lead
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Energy drinks record double-digit growth in the off-trade and on-trade
  • Unit prices grow, leading branded players to offer deals and discounts to retain share
  • Monster is the off-trade leader, while Red Bull dominates on-trade sales
PROSPECTS AND OPPORTUNITIES
  • Energy drinks per capita consumption set to rise over the forecast period
  • Innovation to focus on flavour variations and functional ingredients
  • Private label is set to increase its quality and variety, driving unit prices down
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Out-of-home recovery dampens off-trade volume sales for concentrates
  • Sports powder concentrates gain share aligning with rising health trends
  • Private label players gain share as Sunquick reinforces its leading position
PROSPECTS AND OPPORTUNITIES
  • Concentrates set to lose volume sales, with high competition from other soft drinks
  • Innovation set to focus on sustainability, organic and functional claims
  • Sports powder concentrates drive growth, boosted by rising interest in sports
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea on the rise as reduced sugar options drive sales
  • The interest in Kombucha rises as innovation focuses on exotic flavours
  • Private label reinforces its leading position amidst growing inflation
PROSPECTS AND OPPORTUNITIES
  • RTD tea volume sales grow, boosted by reduced sugar and kombucha
  • Private label is set to continue expanding as Mercadona and Lidl gain ground
  • Players launch innovative flavours to stand out from competitors
CATEGORY DATA
  • Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN PORTUGALKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD Coffee per capita grows amidst rising inflation and declining disposable incomes
  • Unit prices will grow in 2023, despite the rise of private label options
  • Competition is on the rise as private label gains grounds and Nescafé innovates
PROSPECTS AND OPPORTUNITIES
  • High potential for growth as RTD coffee offers innovation to the landscape
  • Convenience is set to drive sales across the forecast period
  • New players will launch on the landscape, increasing competition
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028