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Soft Drinks in Serbia

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    Report

  • 70 Pages
  • January 2025
  • Region: Serbia
  • Euromonitor International
  • ID: 2570157
Rising prices and a decline in disposable income are negatively impacting the soft drinks market in Serbia in 2024. Consumers are reassessing their purchases and prioritising essential items, making price an increasingly important factor in their purchasing decisions. With rising price sensitivity, more Serbians are opting for cost-effective soft drinks, including private label, which offers a desirable price-quality balance, as well as discounted products.

The Soft Drinks in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN SERBIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price increases and health concerns influence purchasing decisions in 2024
  • Little innovation in cola carbonates
  • New flavours and healthier options in non-cola carbonates
PROSPECTS AND OPPORTUNITIES
  • A brighter outlook as price increases slow
  • Innovation to capture consumers' attention
  • Leading companies to maintain their market positions
CATEGORY DATA
  • Table 121 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 122 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 123 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 124 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 125 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 126 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 127 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 128 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 129 Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
  • Table 130 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 131 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 132 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 133 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 134 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 135 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 136 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 137 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 138 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 139 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2024-2029
  • Table 140 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2024-2029
JUICE IN SERBIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High prices and declining disposable incomes impact demand in 2024
  • Leading brands maintain their positions with the support of advertising and promotions
  • Little innovation in a mature market
PROSPECTS AND OPPORTUNITIES
  • Juice to benefit from its perception of being a healthy soft drink
  • Intense competition between leading brands and private label
  • Health and sustainability trends influence innovation
CATEGORY DATA
  • Table 33 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 34 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 36 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 39 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 40 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 42 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN SERBIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising health consciousness supports growth of bottled water in 2024
  • Private label growth as Serbians look for value for money
  • Innovation to attract consumers’ attention
PROSPECTS AND OPPORTUNITIES
  • Moderate growth as health consciousness encourages bottled water consumption
  • New products will cater to health-conscious consumers
  • The price has to be right
CATEGORY DATA
  • Table 45 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 46 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN SERBIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increasing product awareness and health consciousness drive growth in 2024
  • Aqua Viva maintains its dominance
  • Economic factors hampering volume sales growth
PROSPECTS AND OPPORTUNITIES
  • Rising health consciousness and sports participation drive further growth
  • Economising prevents higher growth
  • Assortment and competitor expansion
CATEGORY DATA
  • Table 57 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 58 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 59 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 60 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 63 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 64 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 65 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 66 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 67 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 68 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN SERBIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth fuelled by rising popularity amongst younger consumers, discounts and an expanding assortment
  • Potential ban of the sale of energy drinks to minors
  • Larger sizes appeal with their lower cost per litre
PROSPECTS AND OPPORTUNITIES
  • Future growth supported by younger consumers, assortment expansion and promotions
  • The price has to be right to attract price-sensitive consumers
  • Innovation to drive consumer interest
CATEGORY DATA
  • Table 69 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 70 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN SERBIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Concentrates benefit from their lower prices in 2024
  • Cedevita maintains its lead; however, private label is on the rise
  • Atlantic BG doo introduces healthier Cedevita Vitamin Water
PROSPECTS AND OPPORTUNITIES
  • Slowed growth with rising competition from healthier and more convenient soft drinks
  • Rising competition from private label
  • Concentrates producers to focus on creating healthier options
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 81 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 82 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 84 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 85 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2020-2024
  • Table 86 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 87 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 88 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 89 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 90 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 91 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 92 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 94 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 95 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 96 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN SERBIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • RTD tea sales impacted by consumers prioritising essential products in 2024
  • Players focus on new flavours, packaging and healthier teas
  • Intensifying competition in 2024
PROSPECTS AND OPPORTUNITIES
  • Recovery in disposable income and slowed price growth will drive demand
  • Strong growth of reduced sugar alternatives
  • Intensifying competition
CATEGORY DATA
  • Table 97 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 98 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 101 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 102 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 103 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 104 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 105 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 106 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN SERBIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Increased consumer awareness supports volume growth in 2024
  • Growing assortment of products captures consumer interest
  • Challenge of competition from coffee shops’ freshly-made RTD coffee
PROSPECTS AND OPPORTUNITIES
  • Low market maturity ensures further growth
  • More players and flavours
  • Increased competition and price sensitivity to drive price-based competition and frequent discounting
CATEGORY DATA
  • Table 109 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 110 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 111 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 112 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 113 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 115 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 117 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 118 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 119 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 120 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029