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Consumer Appliances in Norway

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    Report

  • 122 Pages
  • December 2023
  • Region: Norway
  • Euromonitor International
  • ID: 2586912
There was a continued fall in retail volume sales during 2023, linked to rising inflation and declining disposable incomes, with consumers prioritising essential purchases. As such, many Norwegians placed the purchases of big-ticket items on hold, including consumer appliances. Furthermore, during the outbreak of COVID-19, many consumers invested in consumer appliances aligned to the heightened time spent within the household.

The Consumer Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER APPLIANCES IN NORWAY
EXECUTIVE SUMMARY
  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 11 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 12 Sales of Small Appliances by Category: Value 2018-2023
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume decline driven by rising prices and a shift from goods to services
  • Second-hand and refurbished goods benefit from rising sustainability trends
  • Design is increasingly important, with players launching bespoke options
PROSPECTS AND OPPORTUNITIES
  • The uncertain economic outlook leads to a decline in retail volume growth
  • Consumers will increasingly focus on design and customisation
  • Energy efficiency options increase, driving retail value growth
CATEGORY DATA
  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
  • Table 37 Sales of Freezers by Format: % Volume 2018-2023
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
  • Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
  • Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
  • Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
  • Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
  • Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
  • Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
  • Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume sales decline as economic strains shapes purchasing decisions
  • Energy efficiency and second-hand appliances grow in importance
  • Manufacturers aim for the adoption of connected appliances
PROSPECTS AND OPPORTUNITIES
  • Lower spending power and purchases of second-hand appliances challenges growth
  • Smaller household sizes create growing opportunities for space-saving appliances
  • Connectivity and ongoing innovations drive up unit prices
CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
  • Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
  • Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
  • Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Lower retail volume sales while value sales rise due to heightened prices
  • Noise reduction becomes a key selling point for dishwasher players
  • Dishwashers benefit from being viewed as sustainable products
PROSPECTS AND OPPORTUNITIES
  • Low purchasing power challenges sales over the early forecast period
  • Energy efficiency and convenience drive sales growth, appealing to consumers
  • Players to focus on innovation and services across the forecast period
CATEGORY DATA
  • Table 71 Sales of Dishwashers by Category: Volume 2018-2023
  • Table 72 Sales of Dishwashers by Category: Value 2018-2023
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
  • Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
  • Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
  • Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
  • Table 80 Production of Dishwashers: Total Volume 2018-2023
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume sales decline while retail prices continue to grow
  • Cooker hoods show strong growth in 2023, driven by rising consumer awareness
  • Design innovations and pyrolytic ovens drive value growth on the landscape
PROSPECTS AND OPPORTUNITIES
  • Gloomy economic outlook negatively impacts sales over the early forecast period
  • Connectivity and smart appliances drive value on the landscape
  • Versatility and integrated features offer convenient solutions to consumers
CATEGORY DATA
  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
  • Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
  • Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
  • Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
  • Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Positive retail volume growth despite price hikes, as microwaves provide convenience
  • Multifunctional products and stylish appliances boost retail value growth
  • Innovation covers design, customisation and multifunctional features
PROSPECTS AND OPPORTUNITIES
  • Economic challenges and substitute appliances weaken retail volume growth
  • Consumers increasingly prefer sleek designs with built-in microwaves
  • New product development to offer incremental efficacy improvements
CATEGORY DATA
  • Table 105 Sales of Microwaves by Category: Volume 2018-2023
  • Table 106 Sales of Microwaves by Category: Value 2018-2023
  • Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
  • Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
  • Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
  • Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
  • Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
  • Table 113 Production of Microwaves: Total Volume 2018-2023
  • Table 114 Forecast Sales of Microwaves by Category: Volume 2023-2028
  • Table 115 Forecast Sales of Microwaves by Category: Value 2023-2028
  • Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
  • Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Spending on experiences and services leads to a retail volume decline in 2023
  • Shift to multifunctional products sees cannibalisation of sales of juice extractors
  • Moderate price increases as retailers launch deals and promotions to boost sales
PROSPECTS AND OPPORTUNITIES
  • Growth opportunities exist in the rising demand for premium offerings
  • Multifunctionality and design impacts consumers purchasing decisions
  • Multifunctional products to continue to challenge overall sales
CATEGORY DATA
  • Table 118 Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 119 Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
  • Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
  • Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
  • Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Double-digit fall in retail volume sales as consumers shift spending to experiences
  • Innovation focuses on sustainability to drive value on the landscape
  • Health and wellbeing trend shifts attention to light fryers
PROSPECTS AND OPPORTUNITIES
  • Purchasing power remains challenged, however, premiumisation drives growth
  • Health and wellbeing will play an increasingly important role in purchasing decisions
  • Smaller household sizes demand appealing designs as appliances are on display
CATEGORY DATA
  • Table 129 Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 130 Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 133 Sales of Freestanding Hobs by Format: % Volume 2018-2023
  • Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
  • Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
  • Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vacuum cleaners offer a variety of options, appealing to various budgets
  • New models benefit consumers by easing the chore of cleaning
  • Stick and robotic vacuum cleaners challenge the traditional cylinder format
PROSPECTS AND OPPORTUNITIES
  • Sustainability and respiratory health concerns to drive innovation
  • Multifunctional products to gain traction across the forecast period
  • Innovation will focus on AI features to make cleaning the home easier
CATEGORY DATA
  • Table 141 Sales of Vacuum Cleaners by Category: Volume 2018-2023
  • Table 142 Sales of Vacuum Cleaners by Category: Value 2018-2023
  • Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
  • Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
  • Table 145 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
  • Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
  • Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
  • Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Despite retailers implementing deals and discounts, retail volume sales decline
  • Value-for-money versatile hair and beard trimmers record retail volume growth
  • Players focus new product development on multifunctional products
PROSPECTS AND OPPORTUNITIES
  • The weak economy impacts sales across the early forecast period
  • Electric toothbrush units drive innovation through connectivity
  • High brand loyalty to maintain a concentrated competitive landscape
CATEGORY DATA
  • Table 153 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 154 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 157 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 158 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 159 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 160 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 161 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN NORWAYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Moderate price increases in 2023 as retailers implement deals and discounts
  • Heightened health awareness leads to a higher base demand for products
  • Design becomes an integral part of the purchasing decision
PROSPECTS AND OPPORTUNITIES
  • Rising inflation continues to dampen sales across the early forecast period
  • Design considerations to drive growth across the forecast period
  • Change in legislation to ensure the correct installation of split air conditioners
CATEGORY DATA
  • Table 166 Sales of Air Treatment Products by Category: Volume 2018-2023
  • Table 167 Sales of Air Treatment Products by Category: Value 2018-2023
  • Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
  • Table 169 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
  • Table 170 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
  • Table 171 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
  • Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
  • Table 173 Distribution of Air Treatment Products by Format: % Volume 2018-2023
  • Table 174 Production of Air Conditioners: Total Volume 2018-2023
  • Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
  • Table 176 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
  • Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028