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Sportswear in Australia

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    Report

  • 22 Pages
  • December 2024
  • Region: Australia
  • Euromonitor International
  • ID: 2586957
Sportswear in Australia continues to record a strong performance in 2024, with 6% retail value growth to reach AUD7.0 billion. Despite experiencing decline immediately after the emergence of the pandemic, sportswear remains a standout category in terms of the strength of its performance across the review period, recording a 7% current value CAGR overall.

The Sportswear in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sportswear in Australia continues its strong performance in 2024
  • Competition for incumbents as challengers record strong performances
  • “Fashion Olympics” turn heads in Paris, while local fans emulate their favourite sporting stars through replica sportswear capsule collections
PROSPECTS AND OPPORTUNITIES
  • Future demand likely to be driven by fashion, fandom and functionality
  • Economic landscape poses significant challenges to category’s value growth
  • Australian enviro-tech startup partners with global athleisure giant to help shape the future of nylon recycling
CATEGORY DATA
  • Table 1 Sales of Sportswear by Category: Value 2019-2024
  • Table 2 Sales of Sportswear by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sportswear: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sportswear: % Value 2021-2024
  • Table 5 Distribution of Sportswear by Format: % Value 2019-2024
  • Table 6 Forecast Sales of Sportswear by Category: Value 2024-2029
  • Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2024-2029
APPAREL AND FOOTWEAR IN AUSTRALIA
EXECUTIVE SUMMARY
  • Apparel and footwear impacted by challenging economic conditions in 2024
  • Market polarisation, DEI and sustainability emerge as key trends in 2024
  • Mergers and disruptive DTC models shape competitive landscape
  • E-commerce continues to evolve in Australia, responding to consumer demand and shaping trends that echo across the industry
  • What next for apparel and footwear?
MARKET DATA
  • Table 8 Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 9 Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
  • Table 12 NBO Company Shares of Apparel and Footwear: % Value 2020-2024
  • Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2021-2024
  • Table 14 Distribution of Apparel and Footwear by Format: % Value 2019-2024
  • Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2024-2029
  • Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2024-2029
  • Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2024-2029
  • Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources