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Luxury Goods in Turkey

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    Report

  • 38 Pages
  • October 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2587124
The luxury goods market in Turkey is projected to sustain double-digit growth in current value terms in 2024, albeit at a slower rate than the previous year. The country continues to contend with persistently high inflation and elevated interest rates, which are significantly affecting consumer spending, particularly on discretionary items.

The Luxury Goods in Turkey report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Luxury goods in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2019-2024
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Renewed focus on international travel is key driver of growth
  • Domestic and international hotel chains continue to expand within both popular and new destinations
  • Transformation of historical buildings into hotels provides tourists with enriching cultural experiences
PROSPECTS AND OPPORTUNITIES
  • Continued growth in experiential luxury, driven by ongoing hotel investment
  • More high-end fashion brands set to enter luxury hotel landscape
  • Inflationary pressures continue to pose a challenge for operators
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Robust growth in 2024, despite steep price increases
  • Pernod Ricard Türkiye continues as leading player
PROSPECTS AND OPPORTUNITIES
  • Challenging times ahead for wines/champagne and spirits
  • Luxury Spirits will outperform fine wines
  • Gen Z is expected to reshape the industry
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand remains robust for luxury cars
  • Illegally-imported luxury cars seized at Turkish customs
  • Türkiye updates regulations for second-hand vehicle sales
PROSPECTS AND OPPORTUNITIES
  • Continued growth in Turkey’s premium and luxury car market
  • Rising sales of fully electric and plug-in hybrid vehicles
  • Ongoing competition from leasing, vintage models and new alternatives
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN TURKEYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • “Quiet luxury” emerges as notable trend in designer apparel and footwear (ready-to-wear)
  • Shift in eyewear purchasing habits amid economic uncertainty
  • Local designers gain prominence in Turkey’s luxury jewellery market
  • Second-hand goods pose a challenge in luxury leather market
  • Luxury wearables have low life expectancy, due to technological advancements
  • Demand for luxury timepieces remains relatively resilient
  • Decline in demand for luxury writing instruments and stationery
  • Super premium beauty and personal care benefits from Sephora’s expansion
PROSPECTS AND OPPORTUNITIES
  • Second-hand luxury market could pose threat to luxury brand sales
  • Brands will target younger generations
  • Physical retail will remain important
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2019-2024
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
  • Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029