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Luxury Goods in South Africa

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    Report

  • 40 Pages
  • October 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 2587234
Luxury goods in South Africa has continued to record steady growth in current value terms in 2024 albeit at a slower pace than in 2023. More stable rates of inflation, combined with a rise in the number of affluent South Africans and the booming tourism industry in the country are contributing to the continued growth of luxury goods.

The publisher's Luxury Goods in South Africa report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Goods retailing along with the development of consumers’ shopping patterns. Forecasts to 2028 illustrate how the market is set to change

Product coverage: Experiential Luxury, Fine Wines/Champagne and Spirits, Personal Luxury, Premium and Luxury Cars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Luxury Goods market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LUXURY GOODS IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Luxury goods in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for luxury goods?
MARKET DATA
  • Table 1 Sales of Luxury Goods by Category: Value 2019-2024
  • Table 2 Sales of Luxury Goods by Category: % Value Growth 2019-2024
  • Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2019-2024
  • Table 4 NBO Company Shares of Luxury Goods: % Value 2019-2023
  • Table 5 LBN Brand Shares of Luxury Goods: % Value 2020-2023
  • Table 6 Distribution of Luxury Goods by Format and Category: % Value 2024
  • Table 7 Forecast Sales of Luxury Goods by Category: Value 2024-2029
  • Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
EXPERIENTIAL LUXURY IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rebound in tourism boosts sales in 2024 while players focus on wellness to attract bookings
  • Belmond’s Mount Nelson returns to the peak
  • New technology taking on a more prominent role in luxury hotels
PROSPECTS AND OPPORTUNITIES
  • Luxury hotels may need to explore new opportunities to maintain growth momentum
  • Sustainability concerns at the top of the agenda
  • New luxury hotels and lodges in the pipework as operators still see potential in experiential luxury
CATEGORY DATA
  • Table 9 Sales of Experiential Luxury by Category: Value 2019-2024
  • Table 10 Sales of Experiential Luxury by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Experiential Luxury: % Value 2019-2023
  • Table 12 LBN Brand Shares of Experiential Luxury: % Value 2020-2023
  • Table 13 Forecast Sales of Experiential Luxury by Category: Value 2024-2029
  • Table 14 Forecast Sales of Experiential Luxury by Category: % Value Growth 2024-2029
FINE WINES/CHAMPAGNE AND SPIRITS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price inflation fuels value growth in 2024 as players launch new products and marketing campaigns to attract consumers
  • Local craft distilleries focus on their South African heritage and use of local ingredients to win over consumers
  • NoLo trend making headway but luxury producers yet to make significant inroads in this area
PROSPECTS AND OPPORTUNITIES
  • The audience for fine wines/champagne and spirits is set to grow as more consumers look for small indulgences
  • Changing drinking habits expected to benefit sales
  • Sustainability concerns likely to influence new product development and marketing
CATEGORY DATA
  • Table 15 Sales of Fine Wines/Champagne and Spirits by Category: Value 2019-2024
  • Table 16 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2019-2024
  • Table 17 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2019-2023
  • Table 18 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2020-2023
  • Table 19 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2019-2024
  • Table 20 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2024-2029
  • Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2024-2029
PREMIUM AND LUXURY CARS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising affluence and more stable inflation boosts demand for premium and luxury cars
  • BMW retains a healthy lead in 2023 as electric and hybrid vehicles attract growing interest
  • Consumers have more opportunities to personalise their car through the use of digital technology
PROSPECTS AND OPPORTUNITIES
  • Electric and hybrid vehicles set to play a prominent role in the future of premium and luxury cars in South Africa
  • AI expected to bring new features to some models
  • Car manufacturers under pressure to make more ethical and responsible choices
CATEGORY DATA
  • Table 22 Sales of Premium and Luxury Cars: Value 2019-2024
  • Table 23 Sales of Premium and Luxury Cars: % Value Growth 2019-2024
  • Table 24 NBO Company Shares of Premium and Luxury Cars: % Value 2019-2023
  • Table 25 LBN Brand Shares of Premium and Luxury Cars: % Value 2020-2023
  • Table 26 Forecast Sales of Premium and Luxury Cars: Value 2024-2029
  • Table 27 Forecast Sales of Premium and Luxury Cars: % Value Growth 2024-2029
PERSONAL LUXURY IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Designer apparel and footwear (ready-to-wear)
  • Luxury eyewear
  • Luxury jewellery
  • Luxury leather goods
  • Luxury wearables
  • Luxury timepieces
  • Luxury writing instruments and stationery
  • Super premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • Improving economy and an increase in tourism expected to fuel growth in personal luxury
  • Sustainability concerns set to have a growing influence on demand and new product development
  • E-commerce seen to have significant potential as new technology presents new opportunities
CATEGORY DATA
  • Table 28 Sales of Personal Luxury by Category: Value 2019-2024
  • Table 29 Sales of Personal Luxury by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Personal Luxury: % Value 2019-2023
  • Table 31 LBN Brand Shares of Personal Luxury: % Value 2020-2023
  • Table 32 Distribution of Personal Luxury by Format: % Value 2019-2024
  • Table 33 Forecast Sales of Personal Luxury by Category: Value 2024-2029
  • Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2024-2029