+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Consumer Health in Hungary

  • PDF Icon

    Report

  • 102 Pages
  • September 2024
  • Region: Hungary
  • Euromonitor International
  • ID: 2595578
Consumer health in Hungary registered modest growth in current value terms over 2024, mainly driven by ongoing price increases and high levels of inflation, especially during the first half of the year. Inflationary pressures have eased as the year has progressed providing some recovery to volume sales. However, consumers largely remain cautious when shopping for consumer health, especially if the product is deemed less essential.

The Consumer Health in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Renewed consumer demand in analgesics
  • Adult ibuprofen outperforms other categories
  • Paediatric analgesics enjoys a rebound in volume sales
PROSPECTS AND OPPORTUNITIES
  • Solid growth outlook for most categories
  • Analgesics will continue to be a major beneficiary of the self-medication trend
  • Adult naproxen to witness further decline
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume sales rebound amid heavier marketing investments
  • Medicated confectionery records fastest growth in volume and current value sales
  • GlaxoSmithKline, Mondelez and Sanofi-Aventis remain the top three companies
PROSPECTS AND OPPORTUNITIES
  • Slow growth anticipated in cough, cold and allergy (hay fever) remedies
  • Convenience to drive appeal of nasal spray formats
  • Higher demand for antihistamines/allergy remedies is likely
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive remedies begin to witness recovery in volume sales
  • Pharmacies drive sales with advice and recommendations
  • Bayer Hungária reinforces position with heavy marketing support
PROSPECTS AND OPPORTUNITIES
  • Low and steady value growth expected in digestive remedies
  • Paediatric digestive remedies are facing sales decline
  • Laxatives to witness steady retail volume and value growth
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dermatologicals is starting to recover as inflationary pressures ease
  • Consumer demand for hair loss and medicated shampoo picks up slightly
  • Bayer Hungária Kft reinforces its leading position in dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Minimal growth expected in dermatologicals
  • Antiparasitics/lice (head and body) treatments not as widespread
  • Promising outlook for medicated shampoos
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Low awareness limits demand for NRT smoking cessation aids
  • Consumers lack knowledge about product efficacy and length of treatment required
  • NRT patches are the preferred format in Hungary
PROSPECTS AND OPPORTUNITIES
  • Declining smoking prevalence will continue to depress demand
  • NRT patches to outperform other formats
  • E-commerce channel to take a larger share of sales
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Stressful lifestyles linked to stronger demand for sleep aids
  • Herbal/traditional sleep aids continue to gain popularity
  • Teva Gyógyszergyár’s Teva Valeriana retains its strong leadership position
PROSPECTS AND OPPORTUNITIES
  • Positive outlook as sleeping issues expected to rise
  • Competition to rise with expansion of alternative remedies
  • Innovation in sleep aids to focus on herbal/traditional properties
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Eye care volume sales rebound slightly in 2024
  • Allergy eye care posts marginal volume growth
  • Johnson & Johnson Hungary and Alcon Hungária strengthen their position in eye care
PROSPECTS AND OPPORTUNITIES
  • Steady performance on the horizon for eye care
  • Rising demand for allergy eye care
  • Standard eye care needs are expected to increase
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mature wound care category remains under pressure
  • Sticking plasters/adhesive bandages are common purchase
  • Beiersdorf, Maresi Foodbroker and Hartmann-Rico remain the overall leaders
PROSPECTS AND OPPORTUNITIES
  • Marginal year on year sales decline ahead for wound care
  • Maturity and lack of innovation will dampen sales
  • Potential for modern grocery retailers to grow wound care sales
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamin consumption is starting to recover
  • Vitamin D consumption still well above pre-pandemic levels
  • Domestic producer Béres Gyógyszergyár retains overall lead but loses ground
PROSPECTS AND OPPORTUNITIES
  • Prosperous outlook for the vitamin category amid improved economy and more proactive healthcare routines
  • Vitamin B category faces steady growth prospects
  • Sales via the e-commerce channel expected to continue rising
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Advertising supports development of dietary supplements
  • Manufacturers focus on promoting tonics
  • Béres Gyógyszergyár introduces new combination dietary supplement
PROSPECTS AND OPPORTUNITIES
  • Rising health awareness will continue to strengthen consumer interest in dietary supplements
  • Manufacturers to capitalise on strong appeal of combination dietary supplements
  • E-commerce channel has growth potential in dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales begin to recover in weight management and wellbeing
  • Consumers increase uptake of weight loss supplements
  • BioTech USA extends its overall lead
PROSPECTS AND OPPORTUNITIES
  • Higher purchasing power to support volume growth
  • Alternative solutions pose a threat to category development
  • Innovation to have a positive impact on weight management and wellbeing
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-focused lifestyles drive sales of sports nutrition
  • Protein/energy bars gain appeal due to affordability and widespread availability
  • Strong growth entices new entrants in sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for sports nutrition
  • Sports non-protein products face strong growth potential
  • Opportunity to reach more females and younger audiences
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products report lower sales growth
  • Mondelez Hungária Kft remains the leading player in a fragmented competitive landscape
  • Herbal/traditional products is most developed in cough, cold and allergy (hay fever) remedies
PROSPECTS AND OPPORTUNITIES
  • Desire for more natural remedies to fuel sales of herbal/traditional products
  • Innovation and promotional efforts to rise in herbal/traditional products
  • Further distribution gains projected for retail e-commerce
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales are recovering well in some areas of paediatric consumer health
  • Panadol bolsters sales with mass media advertising campaign
  • Paediatric vitamins and dietary supplements hardest hit by cost-of-living crisis
PROSPECTS AND OPPORTUNITIES
  • Solid growth expected in paediatric consumer health
  • Health and wellbeing trend will fuel product choices
  • Paediatric vitamins and dietary supplements will benefit from preventative health trend
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029