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Consumer Appliances in Egypt

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    Report

  • 120 Pages
  • December 2023
  • Region: Egypt
  • Euromonitor International
  • ID: 2595668
Consumer appliances in Egypt witnessed a marked slowdown in retail volume sales in 2023, achieving a stagnant performance overall. High inflation is the main factor behind the dynamic increase in current value sales of consumer appliances. Volume growth is weak, even when taking into consideration the booming population and the growing number of households in Egypt.

The Consumer Appliances in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER APPLIANCES IN EGYPT
EXECUTIVE SUMMARY
  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
  • Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 11 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 12 Sales of Small Appliances by Category: Value 2018-2023
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slower volume growth follows sharp lift in 2022
  • Freestanding freezers witness volume slowdown
  • After-sales customer service and spare parts availability are key factors in purchasing decision
PROSPECTS AND OPPORTUNITIES
  • Significant growth potential
  • Competition in refrigerators and freezers is anticipated to increase
  • E-commerce is gaining popularity as a more affordable and effective channel for purchasing refrigeration appliances
CATEGORY DATA
  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
  • Table 37 Sales of Freezers by Format: % Volume 2018-2023
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
  • Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
  • Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
  • Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
  • Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
  • Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
  • Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
  • Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand remains steady for automatic washing machines
  • Semi-automatic washing machines continue to show positive volume growth
  • LG retains top position and benefits from its domination of connected automatic washing machines
PROSPECTS AND OPPORTUNITIES
  • E-commerce to remain vital sales channel for washing machines
  • Built-in laundry appliances to remain a limited category
  • Government issues golden licences to support development
CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
  • Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
  • Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
  • Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dishwashers see sharp price spikes
  • Weaker economy dampens volume sales
  • Buy now pay later finance supports volume sales
PROSPECTS AND OPPORTUNITIES
  • Demand to rise as dishwashers now considered a standard household appliance
  • E-commerce to become a stronger channel for purchase
  • Revival in homebuilding will boost demand for built-in dishwashers
CATEGORY DATA
  • Table 71 Sales of Dishwashers by Category: Volume 2018-2023
  • Table 72 Sales of Dishwashers by Category: Value 2018-2023
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
  • Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
  • Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
  • Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
  • Table 80 Production of Dishwashers: Total Volume 2018-2023
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Demand remains strong for this essential household appliance
  • Built-in ovens and freestanding hoods suffer decline as consumer purchasing power weakens
  • Fresh Electric Co extends its lead as affordable brands gain share
PROSPECTS AND OPPORTUNITIES
  • Large cooking appliance sales are anticipated to improve
  • E-commerce and digital marketing will be crucial tools
  • Dominance of gas cookers will deepen thanks to long-standing popularity
CATEGORY DATA
  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
  • Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
  • Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
  • Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
  • Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
  • Table 101 Production of Large Cooking Appliances: Total Volume 2018-2023
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Microwaves witness sharp decline in volume sales after price hikes
  • Local brands continue to gain share at the expense of global brands
  • Built-in microwaves continue to show slight volume sales decline
PROSPECTS AND OPPORTUNITIES
  • Microwaves driven by need for convenience among busy urban consumers
  • Free-standing microwaves are expected to regain positive sales growth
  • E-commerce is to continue supporting growth in microwaves
CATEGORY DATA
  • Table 106 Sales of Microwaves by Category: Volume 2018-2023
  • Table 107 Sales of Microwaves by Category: Value 2018-2023
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 109 Sales of Microwaves by Category: % Value Growth 2018-2023
  • Table 110 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
  • Table 111 NBO Company Shares of Microwaves: % Volume 2019-2023
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2020-2023
  • Table 113 Distribution of Microwaves by Format: % Volume 2018-2023
  • Table 114 Production of Microwaves: Total Volume 2018-2023
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2023-2028
  • Table 116 Forecast Sales of Microwaves by Category: Value 2023-2028
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Prices of food preparation appliances continue rising
  • Hand blenders gain popularity over counter top substitutes
  • Centrifugal juicers witness a deep decline in sales due to shortages and sharp increase in prices
PROSPECTS AND OPPORTUNITIES
  • Robust demand anticipated thanks to strong home cooking trend
  • E-commerce will continue to gain significance for smaller appliances
  • International brands to remain dominant even as local players gain traction
CATEGORY DATA
  • Table 119 Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 120 Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
  • Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
  • Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
  • Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
  • Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Filter and other coffee machines are in high demand
  • Kettles witness strongest volume growth amid weaker overall demand for small cooking appliances
  • Fryers and electric steamers decline as consumers economise
PROSPECTS AND OPPORTUNITIES
  • More consumers view cooking at home as cheaper and healthier
  • Greater sales potential is expected from e-commerce channels
  • Health consciousness will continue to boost demand for small cooking appliances
CATEGORY DATA
  • Table 130 Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 131 Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 134 Sales of Freestanding Hobs by Format: % Volume 2018-2023
  • Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
  • Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
  • Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Vacuum cleaners enjoy solid growth led by cylinder cleaners
  • Robotic vacuum cleaners face shortages
  • Toshiba continues to lead the category
PROSPECTS AND OPPORTUNITIES
  • Cylindrical vacuum cleaners predicted to achieve positive growth
  • E-commerce channel to grow in importance
  • Demand for robotic and stick vacuum cleaners will remain very limited due to their high pricing
CATEGORY DATA
  • Table 142 Sales of Vacuum Cleaners by Category: Volume 2018-2023
  • Table 143 Sales of Vacuum Cleaners by Category: Value 2018-2023
  • Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
  • Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
  • Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
  • Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
  • Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
  • Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
  • Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Body shavers are negatively affected by retail price inflation
  • Hair care appliances dented by lower purchasing power
  • Babyliss Sarl moves into leading position
PROSPECTS AND OPPORTUNITIES
  • Personal care products anticipated to witness positive growth
  • Increased female labour force participation will drive strong growth in demand for hair care appliances
  • E-commerce to gain prominence among consumers
CATEGORY DATA
  • Table 154 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 155 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 158 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 159 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 160 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 161 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 162 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN EGYPTKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Air purifiers witness sharp volume decline due to shortages and weaker demand
  • Demand for cooling fans drop after surge in previous year
  • Split air conditioners suffer volume decline in 2023
PROSPECTS AND OPPORTUITIES
  • Air conditioners and cooling fans set to enjoy growth
  • E-commerce to increase share of air treatment products sales
  • Air coolers are expected to show limited demand and growth opportunities
CATEGORY DATA
  • Table 167 Sales of Air Treatment Products by Category: Volume 2018-2023
  • Table 168 Sales of Air Treatment Products by Category: Value 2018-2023
  • Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
  • Table 170 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
  • Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
  • Table 172 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
  • Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
  • Table 174 Distribution of Air Treatment Products by Format: % Volume 2018-2023
  • Table 175 Production of Air Conditioners: Total Volume 2018-2023
  • Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
  • Table 177 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
  • Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028