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Consumer Health in North Macedonia

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    Report

  • 80 Pages
  • October 2024
  • Region: North Macedonia
  • Euromonitor International
  • ID: 2595816
Consumer health in North Macedonia has performed positively on the whole in 2024. While growth in total current value sales looks set to be down on 2023, this is mainly because the recent spike in inflation fuelled by the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine has now largely receded, which has reduced upward pressure on unit prices.

The Consumer Health in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Overall demand for analgesics remains solid
  • Adult naproxen shows the fastest development
  • Rising awareness of cardiac risks erodes appeal of adult ibuprofen
PROSPECTS AND OPPORTUNITIES
  • Use of analgesics will continue to increase steadily
  • Adult aspirin projected to be the most dynamic performer
  • Demand for combination products set to remain strong
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand remains robust despite relatively short and mild winter season
  • Combination products is the most dynamic category
  • 3C Pharma launches Sinuxin and Sedatuxil
PROSPECTS AND OPPORTUNITIES
  • Maturity and population decline will constrain volume growth prospects
  • Medicated confectionery expected to grow fastest in volume and value terms
  • Rising health awareness should buoy demand for paediatric cough/cold remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Busier lifestyles and easing of cost-of-living pressures help to lift demand
  • Paediatric diarrhoeal remedies is the strongest performer in value growth terms
  • Unhealthy eating habits continue to boost antacids sales
PROSPECTS AND OPPORTUNITIES
  • Overall demand for digestive remedies set to remain stable
  • Antacids and digestive enzymes projected to post strongest growth in volume sales
  • Laxatives set to lose out as more consumers opt for alternative natural solutions
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Use of dermatologicals continues to increase steadily
  • Hair loss treatments grows fastest in volume and value terms
  • Rising incidence of scalp-related conditions boosts sales of medicated shampoos
PROSPECTS AND OPPORTUNITIES
  • Overall demand for dermatologicals set to remain buoyant
  • Topical antifungals expected to be the best performing category
  • Increasing hygiene-consciousness bodes well for topical germicidals/antiseptics
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Overall demand for wound care products picks up in 2024
  • Sticking plasters/adhesive bandages registers the most dynamic performance
  • Rising household numbers and vehicle equipment law buoy sales of first aid kits
PROSPECTS AND OPPORTUNITIES
  • Growth potential will be limited by increasing maturity and population decline
  • Specialised and added-value products likely to become more widely available
  • Pharmacies expected to remain the top distribution channel
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing focus on preventive health continues to boost vitamins consumption
  • Vitamin B shows the fastest development in volume terms
  • Jamieson launches new vitamin C and B-complex products
PROSPECTS AND OPPORTUNITIES
  • Demand set to remain robust despite projected slowdown in volume sales
Population ageing expected to broaden appeal of vitamin D
  • Sales via grocery retailers and e-commerce should continue to rise
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Macedonians continue to show strong interest in dietary supplements
  • Focus on immune health and increasingly busy lifestyles boost ginseng sales
  • Combination products remain a focal point for innovation
PROSPECTS AND OPPORTUNITIES
  • Preventive health trend will continue to favour dietary supplements
  • Probiotic supplements set to remain among the fastest expanding categories
  • Co-enzyme Q10 well positioned to benefit from population ageing
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Buoyant demand underpinned by rising health- and image-consciousness
  • Supplement nutrition drinks is the most dynamic category
  • Natura Therapy launches meal replacement brand Diet Shake
PROSPECTS AND OPPORTUNITIES
  • Maturity and embrace of natural weight loss methods will restrict growth prospects
  • Slimming teas expected to show the fastest development
  • Further distribution gains anticipated for e-commerce
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising participation in sports and fitness activities continues to lift demand
  • Sports protein powder is the most dynamic performer in volume growth terms
  • New launches help to strengthen interest in sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition retains strong potential for further expansion
  • Protein/energy bars expected to develop fastest in volume and value terms
  • Sales via other non-grocery retailers and e-commerce set to increase
CATEGORY DATA
  • Table 62 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Overall demand bolstered by concerns about active pharmaceutical ingredients
  • Interest in herbal/traditional paediatric dietary supplements remains strong
  • Use of herbal/traditional dermatologicals continues to rise
PROSPECTS AND OPPORTUNITIES
  • Demand for herbal/traditional products set to grow steadily
  • Gut microbiota concerns will buoy sales of herbal/traditional digestive remedies
  • Interest in herbal/traditional sleep aids expected to increase
CATEGORY DATA
  • Table 68 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN NORTH MACEDONIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising health awareness and self-medication trend support stable demand
  • Paediatric vitamins and dietary supplements is the strongest performer
  • Demand for paediatric diarrhoeal remedies picks up in 2024
PROSPECTS AND OPPORTUNITIES
  • Falling birth rates will restrict growth potential
  • Paediatric cough/cold remedies projected to be the most dynamic category
  • Concerns about health risks will continue to limit appeal of paediatric ibuprofen
CATEGORY DATA
  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029