Consumer Health in Spain - Research and Markets

Sales in consumer health in Spain continue to normalise in 2024, following the atypical spikes and slumps seen due to the event of the pandemic and associated adjustments of the post-pandemic years. Whilst all categories see positive sales, performance is variable across these categories.

The Consumer Health in Spain report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Health market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Consumer health in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for consumer health?

MARKET INDICATORS

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

Table 3 Sales of Consumer Health by Category: Value 2019-2024
Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMERDEFINITIONS

SOURCES

Summary 1 Research Sources

ANALGESICS IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Fewer viruses and consumers opting for Rx lead to low positive sales
Negative reports surrounding Nolotil help boost sales of other analgesics
Brand rankings remain unchanged amid new product launches

PROSPECTS AND OPPORTUNITIES

Steady growth anticipated for the forecast years, thanks to baseline demand
Segmentation activity will continue to focus on sport-related injuries, but there are other areas to explore
New strategy to address supply shortages expected to help forecast growth

CATEGORY DATA

Table 12 Sales of Analgesics by Category: Value 2019-2024
Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Sales slightly suppressed by low incidences of illness and competition from other areas
Concerns surrounding pseudoephedrine are not impacting performance in Spain
Competitive status quo remains the same, while we see new herbal formula launches

PROSPECTS AND OPPORTUNITIES

Baseline demand will continue, although the pseudoephedrine issue could still have an impact
Growing number of herbal and vitamin and supplement launches create competition
Competition from generics unlikely in cough, cold and allergy (hay fever) remedies

CATEGORY DATA

Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Improving education about the link between intestinal health and overall health supports sales
Rising prevalence of probiotics and prebiotics create competition for traditional remedies
Almax maintains its lead thanks to strong reputation and affordable price point

PROSPECTS AND OPPORTUNITIES

Growing prevalence of digestive issues expected to drive growth over the forecast period
Herbal ranges set to grow in importance over the forecast period
Tourism and travel expected to be additional drivers for digestive remedies

CATEGORY DATA

Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Competition from other categories impacts sales, although performance remains positive
Hair loss treatments notably challenged
Fragmented category with leading subcategory players maintaining their status quo

PROSPECTS AND OPPORTUNITIES

Economic uncertainty will continue to have an impact on sales
Categories related to travel and fun expected to perform better
Competition from other categories and industries will continue

CATEGORY DATA

Table 30 Sales of Dermatologicals by Category: Value 2019-2024
Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Tougher laws on smoking could support modest growth for a sluggish category
Smoking cessation is a top priority for the health authorities
A consolidated category with a stable competitive status quo

PROSPECTS AND OPPORTUNITIES

Ongoing efforts from the Spanish health authorities will continue to suppress potential OTC sales
Further EU efforts add further pressure on consumers to stop smoking
Vaping also set to be threatened by new legislations

CATEGORY INDICATORS

Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

EYE CARE IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Eye care’s performance remains consistent, with sales slightly stronger than last year
Ongoing use of digital devices will continue to cause eye conditions
Ophthalmologist recommendation helps consolidate Théa’s position

PROSPECTS AND OPPORTUNITIES

Spanish health authorities to place a greater focus on eye health
Opportunities for innovation with targeted products
Competition from eye health supplements will continue

CATEGORY DATA

Table 44 Sales of Eye Care by Category: Value 2019-2024
Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Small positive growth due to basic demand in fairly uninteresting category
Launches targeted at key demographics of children and blister sufferers
Compeed boosts its leadership with its own line extensions

PROSPECTS AND OPPORTUNITIES

Small and stable growth expected, with a focus on key areas
Wound care players target acne treatments for additional growth and opportunity
Sustainability trends set to influence developments in would care

CATEGORY DATA

Table 50 Sales of Wound Care by Category: Value 2019-2024
Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Growing education about holistic and preventative health supports vitamins
Dietary supplements hinder a stronger performance from vitamins
Bayer maintains its company lead, while Haleon’s Centrum holds top brand place

PROSPECTS AND OPPORTUNITIES

Vitamins will continue to enjoy sales, while facing ongoing competition from dietary supplements
Players expected to focus on healthy ageing to promote targeted vitamins
Single vitamins retain further growth prospects

CATEGORY DATA

Table 56 Sales of Vitamins by Category: Value 2019-2024
Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Dietary supplements is a winner, thanks to growing success of products in the category
Products positioned for beauty and gut health are in strong demand
Brand share remains extremely fragmented, with the highest percentage held by unnamed “others”

PROSPECTS AND OPPORTUNITIES

Dietary supplements set to lead the way in blurring lines between categories and industries with crossover products
Social media will remain key in attracting consumers
Women’s health provides a source of inspiration for new product developments

CATEGORY DATA

Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Consumers want an easy approach to weight loss, something the category does not offer
Growing availability of products outside the OTC space further suppresses sales
Herbalife maintains its strong lead, despite an eroding share due to crossover competition

PROSPECTS AND OPPORTUNITIES

An overweight population provides opportunities for brands
Competition from “magic pills” and Rx will continue over the coming years
Women’s health and menopause continue to be key areas of focus

CATEGORY DATA

Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Growing consumer base of health-focussed consumers boosts sales
Brands expand their offers past traditional formats and flavours
Popular category attracts new launches from both local and global players

PROSPECTS AND OPPORTUNITIES

Healthy lifestyles will continue to support sales in sports nutrition
A stronger focus on the female consumer base expected
Competition expected to intensify further over the forecast period

CATEGORY DATA

Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Herbal products gaining acceptance among local consumers
The gummy format proves to be popular
Use of CBD continues to attract attention

PROSPECTS AND OPPORTUNITIES

Steady growth anticipated across forecast years
Growing focus on beauty-inspired launches
Gut health presents another area of growth opportunities

CATEGORY DATA

Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

Paediatric consumer health manages small positive growth midst declining birth rates
Innovation focuses on in-demand categories
Daisy maintains its lead, as the only brand holding a double-digit share

PROSPECTS AND OPPORTUNITIES

Declining birth rates will continue to suppress potential sales
Professional accreditations could benefit brand image
Growing prevalence of vaccines may further impact sales

CATEGORY DATA

Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029

SLEEP AIDS IN SPAINKEY DATA FINDINGS

2024 DEVELOPMENTS

“Sleep Europe” comes to Seville in Spain, co-hosted by the Spanish Sleep Society
Format innovations help to drive performance in sleep aids
Esteve maintains its lead and innovates to stay ahead of rising competition from natural products

PROSPECTS AND OPPORTUNITIES

Stressful lifestyles will continue to create sleep disorders
New launches set to be based on herbal ingredients
Segmentation provides another area to explore

CATEGORY DATA

Table 94 Sales of Sleep Aids: Value 2019-2024
Table 95 Sales of Sleep Aids: % Value Growth 2019-2024
Table 96 NBO Company Shares of Sleep Aids: % Value 2020-2024
Table 97 LBN Brand Shares of Sleep Aids: % Value 2021-2024
Table 98 Forecast Sales of Sleep Aids: Value 2024-2029
Table 99 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

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