+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Refrigeration Appliances in Morocco

  • PDF Icon

    Report

  • 42 Pages
  • January 2025
  • Region: Morocco
  • Euromonitor International
  • ID: 2595883
Whilst refrigeration appliances are considered an essential by most middle- and upper-income groups in Morocco, the slump in the housing market over 2024 dented sales of new refrigeration appliances and particularly built-in appliances. Although built-in appliances are considered very trendy and are highly sought after among middle- and upper-income groups, rising house prices led to a slowdown in the number of people moving house.

The Refrigeration Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Built-in Refrigeration Appliances, Electric Wine Coolers/Chillers, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Refrigeration Appliances market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slump in housing market hits refrigeration appliances hard
  • Freestanding fridges and freezers buck the downward trend
  • Consumers invest in repairs and second-hand products
PROSPECTS AND OPPORTUNITIES
  • Volume sales expected to struggle in the initial years
  • Housing market will determine future of built-in appliances
  • Rising electricity costs have implications for the category
CATEGORY DATA
  • Table 1 Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 2 Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 3 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
  • Table 5 Sales of Freezers by Format: % Volume 2019-2024
  • Table 6 Sales of Freezers by Volume Capacity: % Volume 2019-2024
  • Table 7 Sales of Fridge Freezers by Format: % Volume 2019-2024
  • Table 8 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
  • Table 9 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
  • Table 10 Sales of Fridges by Volume Capacity: % Volume 2019-2024
  • Table 11 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
  • Table 12 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
  • Table 13 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
  • Table 14 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
  • Table 15 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
  • Table 16 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
  • Table 17 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
  • Table 18 Production of Refrigeration Appliances: Total Volume 2019-2024
  • Table 19 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
  • Table 20 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
  • Table 21 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
  • Table 22 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
CONSUMER APPLIANCES IN MOROCCO
EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 23 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 24 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 25 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 26 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 27 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 28 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 29 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 30 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 31 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 32 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 33 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 34 Sales of Small Appliances by Category: Value 2019-2024
  • Table 35 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 38 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 39 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 40 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 41 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 42 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 43 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 44 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 45 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 46 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 47 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 48 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 49 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 50 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 51 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 52 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 53 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources