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Soft Drinks in South Africa

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    Report

  • 87 Pages
  • November 2023
  • Region: South Africa
  • Euromonitor International
  • ID: 2597988
The health and wellness trend is becoming increasingly entrenched in South Africans’ lives, although regular soft drinks such as carbonates retain higher share overall compared to reduced sugar options. While brands are adapting more to this trend, the emerging taste profiles essentially do not align with original flavours, thus steering consumers back to regular options.

The Soft Drinks in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in South Africa
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Coca-Cola focuses on key performers and cancels Tab
  • No sugar tax increase for two years, while price gap between players closes
  • Brands to face essential ingredient shortage due to war in source markets
PROSPECTS AND OPPORTUNITIES
  • Product price is critical factor in consumer choice
  • Government to launch new sugar regulations which extend to product packaging
  • Crisper flavour for Sprite, while aspartame declared potential carcinogen
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Liqui-Fruit rebrands to differentiate flavours amid increasing competition
  • Cost of ingredients increases, forcing brands to reduce pack sizes
  • Consumers switch channels, and make decisions based on pricing
PROSPECTS AND OPPORTUNITIES
  • Regulatory changes in South Africa to impact many juice players
  • Sustainable packaging is gaining momentum, but hindered by global challenges
  • Despite healthier image of 100% juice, consumers are restricted by price, reducing brand loyalty
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 58 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Off-trade demand for bottled water remains elevated despite switch to on-trade
  • Health trend supports bottled water consumption in 2023
  • Fierce competition among leading brands, while consumers seek convenience
PROSPECTS AND OPPORTUNITIES
  • Bottled water sales volumes to be influenced by pack size
  • Increase in sugar tax postponed until 2025, offering a reprieve for flavoured bottled water
  • More affordable private label options likely to gain ground
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Energade’s attractive price points due to lower sugar levels compared to competitors
  • New entrant PRIME Hydration draws interest in sports drinks
  • Brands drive interest by presenting unique selling points to diversify their offerings
PROSPECTS AND OPPORTUNITIES
  • Heritage brands likely to experience greater competition over forecast period
  • Upcoming regulations may push brands to alter product offerings
  • Sports drinks competitors will take different avenues in promoting their brands, while regulations will guide sugar content
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 82 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Flavour profiles diversify, while a local brand sets its sights on the US market
  • Demand for reduced sugar energy drinks continues to increase
  • Brand diversity demonstrates consumer preference for variety of flavour profiles
PROSPECTS AND OPPORTUNITIES
  • Regulatory changes to be implemented, effecting the packaging and composition of energy drinks
  • Further segmentation within energy drinks emerges
  • Future development of healthier energy drinks likely
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 94 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Unit price growth of concentrates significantly faster than overall soft drinks
  • Despite price increases and sugar concerns, concentrates still offers affordability
  • Postponement of higher sugar tax, while consumers defer to more nutritional soft drinks
PROSPECTS AND OPPORTUNITIES
  • Vegetable juice concentrates emerge to gradually compete with fruit flavours
  • Warning label regulation could spark surge in reduced sugar concentrates
  • Tiger Brands chooses to target community stores
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sparkling variant of rooibos offers alternative to carbonates
  • War-impacted source market restricts supply of essential sweetener
  • Postponement of further sugar tax increase offers reprieve
PROSPECTS AND OPPORTUNITIES
  • Parents increasingly choose healthier options for children, favouring rooibos variants
  • Rooibos flavour gradually diverts share away from alcohol
  • Challenging space drives brands to adopt influencer marketing strategies
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028