In 2023, total volume sales of soft drinks in Hong Kong returned to growth, driven by the return of foot traffic and tourists following the lifting of COVID-19 restrictions in late 2022. This resurgence in foot traffic resulted in increased sales through various distribution channels, including branded stores, convenience stores, vending, and forecourt retailers.
The Soft Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Hong Kong, China
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Carbonates leverage on-trade momentum as pandemic restrictions ease
- Reduced sugar carbonates continue to surge as consumers prioritise wellness
- Demand for carbonates in plastic bottles surges from on-the-go consumers
PROSPECTS AND OPPORTUNITIES
- Channel shift towards on-trade and convenience store sales as consumers demand convenience
- Success of reduced sugar carbonates due to health and wellness trend to ignite competition in Hong Kong
- Swire Coca-Cola takes customer engagement to new heights with its Coke+ loyalty programme
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Juice drinks gain popularity as consumers seek naturally sweet options for hydration
- Kagome leverages health-conscious trend to retain leadership of 100% juice in Hong Kong
- iF retains lead in coconut and other plant waters, while expanding its footprint to mainland China
PROSPECTS AND OPPORTUNITIES
- Juice in Hong Kong requires product innovation to navigate future challenges
- Consumers with active lifestyles likely to favour health-positioned juice options
- Resurgence of e-commerce in Hong Kong is expected over the forecast period
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Hydration needs rise as outdoor activities resume after easing of pandemic restrictions
- Still bottled water as an ideal choice for hydration sees the fastest rebound
- Plastic bottle packaging rises again as consumers embrace active lifestyles
PROSPECTS AND OPPORTUNITIES
- Bottled water sales to continue benefiting from the return to normal routines
- Flavoured bottled water expected to grow, driven by proactive product innovation
- Developing alternative channels for sustainable growth
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Rebound for sports drinks driven by hydration needs and impulse purchases
- Demand for reduced sugar sports drinks is on the rise
- Pocari Sweat’s successful marketing strategies help it to retain leading position
PROSPECTS AND OPPORTUNITIES
- Expected future growth of sports drinks in Hong Kong
- Brands must consider impact of consumers’ spending habits in Shenzhen
- Brands likely to launch more affordable options to mitigate threat from sports drinks with low price positioning
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Ongoing recovery and shifts in demand for energy drinks in 2023
- New product launch and availability of affordable options drive growth of reduced sugar energy drinks
- Focus on fruit flavours, Red Bull retains leadership with the launch of Apricot edition
PROSPECTS AND OPPORTUNITIES
- Positive outlook for energy drinks and emphasis on reduced sugar variants
- Energy drinks to embrace opportunity offered by impulse purchasing behaviour
- Growing niche brands could disrupt energy drinks
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Stagnant demand presents challenges for concentrates in Hong Kong
- Pocari Sweat’s distribution strategy via convenience stores aids share gain
PROSPECTS AND OPPORTUNITIES
- Sluggish demand and lack of product attention to impact concentrates
- Negative perception mitigates future growth potential
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Revitalised city and active lifestyles drive sales growth of RTD tea in 2023
- Carbonated RTD tea and kombucha gains momentum as Hong Kong embraces healthy and active lifestyles
- Vitasoy revitalises brand image and leads RTD tea with refreshing appeal
PROSPECTS AND OPPORTUNITIES
- Promising growth for RTD tea amid external challenges
- New laws suggest a future threat to plastic packaging
- Balancing channel dynamics and competition for sustainable growth
CATEGORY DATA
- Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Capitalising on energy needs and affordability amid economic conditions
- Plastic bottles gain traction but could be challenged by sustainability concerns
- RTD coffee adapts to changing consumer preferences and channel dynamics
PROSPECTS AND OPPORTUNITIES
- RTD coffee goes premium amid threat from on-trade channel
- Understanding future potential by evaluating threat from neighbouring cities and tourist destinations
- Evolving consumer preferences and the rise of sweetened RTD coffee
CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Demand for Asian speciality drinks driven by health-conscious consumers and the return of tourists
- Hung Fok Tong’s proactive product and marketing strategy gains attention of returning tourists
PROSPECTS AND OPPORTUNITIES
- Asian speciality drinks set for steady growth, driven by recovering tourist flows and health-conscious consumers
- Navigating sustainability challenges and packaging alternatives
CATEGORY DATA
- Table 141 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
- Table 142 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
- Table 143 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
- Table 144 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
- Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
- Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
- Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
- Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
- Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
- Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
- Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
- Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028