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Consumer Health in Brazil

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    Report

  • 137 Pages
  • March 2024
  • Region: Brazil
  • Euromonitor International
  • ID: 2610221
Consumer health in Brazil is expected to close 2023 with double-digit growth in current value terms for the third consecutive year. While in previous years, the COVID-19 pandemic boosted demand for cough, cold and allergy (hay fever) remedies, as well as analgesics and products focused on preventive immune care, 2023 has been marked by new health challenges: arboviruses (dengue, zika, and chikungunya).

The Consumer Health in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONSUMER HEALTH IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2018-2023
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN BRAZILKEY DATA FINDINGS2023 DEVELOPMENTS
Growth remains steady, and analgesics remains the leader within OTC
  • Traditional brands continue to invest in mass media to maintain relevance amongst consumers
  • Small pharmacies still concentrate most sales of analgesics
PROSPECTS AND OPPORTUNITIES
  • Brazilians’ hectic routines will tend to maintain high levels of stress, driving demand for analgesics
  • Distribution developments, with debate set to continue over expanding retail channels
  • Increased awareness of risks of self-medication, and dengue may lead to more cautious consumption of analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2018-2023
  • Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
  • Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
  • Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
  • Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Search for convenience and a good night’s sleep drive growth for decongestants and combination products
  • Increase in rhinovirus cases drives sales of paediatric cough, cold and allergy remedies, while competition increases for pharyngeal preparations
  • EMS SA expands its production capacity, Eurofarma completes purchase of Valda, and CIMED invests in diversification
PROSPECTS AND OPPORTUNITIES
  • Climate change likely to continue, and intensify cases of allergies in the forecast period
  • Inefficacy of phenylephrine declared by the FDA could negatively impact sales of decongestants in Brazil
  • Innovation through sustainable packaging and conscious disposal emerges as a differentiation strategy in a mature category
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Outbreak of diarrhoea cases helps drive growth for digestive remedies in 2023
  • Demand for indulgent foods underpins the growth of antacids
  • Anvisa approves changes to medicines labelling
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies to maintain a crucial role in Brazil’s consumer health industry
  • Long-term effects of the COVID-19 pandemic likely to positively impact forecast growth
  • Gastrointestinal reactions to the use of Ozempic may impact growth
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dermatologicals sees healthy growth along with improvements in the economic scenario and lifestyles in 2023
  • Demand for products designed to treat the scalp drives sales of medicated shampoos and hair loss treatments
  • Competition from private label increases in nappy (diaper) rash treatments
PROSPECTS AND OPPORTUNITIES
  • Demographic dynamics may impact the demand for nappy (diaper) rash treatments in the long term
  • The market potential for women’s health is still little explored in Brazil
  • New hair loss remedy approved by Anvisa
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2018-2023
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2023-2028
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • NRT smoking cessation aids sees a weak performance as high prices continue to discourage consumption
  • NiQuitin and Nicorette dominate despite a lack of innovation
  • Gradual reduction in consumption is the main strategy adopted by Brazilians who want to quit smoking
PROSPECTS AND OPPORTUNITIES
  • E-cigarettes will continue to offer competition to NRT smoking cessation aids
  • Tax reform could add another layer of disincentive to tobacco consumption
  • NRT smoking cessation aids in Brazil: Navigating maturity and limited innovation
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2018-2023
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Double-digit growth supported by the pursuit of quality sleep and the authorisation to sell melatonin without a prescription
  • Blurring wellness space: Sleep aids compete with several other categories aimed at improving sleep quality
  • Increasing integration between pharmacies and digital channels for the democratisation of sleep improvement
PROSPECTS AND OPPORTUNITIES
  • Innovation and technology will continue to push the boundaries of growth
  • Credibility and a more natural appeal could dictate the category’s next steps
  • The quest to treat the cause rather than the symptom could limit demand in the long term
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2018-2023
  • Table 45 Sales of Sleep Aids: % Value Growth 2018-2023
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2019-2023
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2020-2023
  • Table 48 Forecast Sales of Sleep Aids: Value 2023-2028
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Digitalisation increases exposure time to screens and boosts demand for eye care products for different ages
  • Eye care remains concentrated, dominated by two multinationals
  • TikTok trend encourages the use of eye drops to treat acne
PROSPECTS AND OPPORTUNITIES
  • Increase in cases of myopia amongst children and adolescents will stimulate the therapeutic use of atropine eye drops
  • The quest for healthy ageing and preventive care will lead to increasing competition from vitamins and dietary supplements
  • Pharmacy campaigns likely to continue to appear, as a good strategy to circumvent inflation in the forecast period
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2018-2023
  • Table 51 Sales of Eye Care by Category: % Value Growth 2018-2023
  • Table 52 NBO Company Shares of Eye Care: % Value 2019-2023
  • Table 53 LBN Brand Shares of Eye Care: % Value 2020-2023
  • Table 54 Forecast Sales of Eye Care by Category: Value 2023-2028
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wound care continues to decline in volume terms, in the context of changing consumer behaviour
  • Band-Aid continues to lead an evolving category, prioritising sustainability in compositions and formats
  • Private label growth in Brazilian pharmacies: Meeting consumer demand for cost-effective solutions
PROSPECTS AND OPPORTUNITIES
  • Convenience, healthy lifestyles, and family needs will contribute to growth
  • New formats could boost growth through new usage occasions
  • In-store sales will continue to lead, but click and collect is increasing as a strategy
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2018-2023
  • Table 57 Sales of Wound Care by Category: % Value Growth 2018-2023
  • Table 58 NBO Company Shares of Wound Care: % Value 2019-2023
  • Table 59 LBN Brand Shares of Wound Care: % Value 2020-2023
  • Table 60 Forecast Sales of Wound Care by Category: Value 2023-2028
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales stabilise at a far higher level than pre-pandemic, with multivitamins driving growth
  • Online brands redefine wellness choices with personalised vitamins
  • Digital native brands move into pharmacies, while private label continues to grow
PROSPECTS AND OPPORTUNITIES
  • The long-term effects of the pandemic and demand from specific audiences set to sustain solid growth in the forecast period
  • The demand for functional wellness products will increase the competition across industries
  • The quest for health opens up space for new advertising and sales channels
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2018-2023
  • Table 63 Sales of Vitamins by Category: % Value Growth 2018-2023
  • Table 64 Sales of Multivitamins by Positioning: % Value 2018-2023
  • Table 65 NBO Company Shares of Vitamins: % Value 2019-2023
  • Table 66 LBN Brand Shares of Vitamins: % Value 2020-2023
  • Table 67 Forecast Sales of Vitamins by Category: Value 2023-2028
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • With products for immunity losing traction, dietary supplements grows through the quest for gut health, energy and performance
  • Collagen’s remarkable journey: From beauty to sports nutrition and beyond
  • The search for multifunctionality grows through the quest for more holistic wellbeing
PROSPECTS AND OPPORTUNITIES
  • Rising demand for female-focused products, driven by growing female population
  • Farmax acquires Sanavita: Beauty and personal care players are shaping the competitive landscape
  • Pharmacies will remain a major force, while e-commerce set to continue to shape distribution
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2018-2023
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2019-2023
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Increased synergies with other industries and the search for practical health drive growth
  • Herbalife continues to lose ground in the Brazilian market
  • New communication channels are resumed, and e-commerce continues to advance
PROSPECTS AND OPPORTUNITIES
  • Increase in obesity expands growth potential in the forecast period
  • Fast demographic changes will contribute to the transformation of the Brazilian market
  • Developments in weight loss medications may pose an increasing threat to weight management and wellbeing
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Strong growth for sports nutrition, driven by a wider consumer base embracing a healthier lifestyle
  • Cross-industry competition increases in response to the blurring wellness concept
  • Sports nutrition products gain shelf space in grocery retailers
PROSPECTS AND OPPORTUNITIES
  • Tax reform, the recovery of purchasing power, and the search for healthier lifestyles set to lead to double-digit growth rates
  • The search for convenience will drive the growth of new formats
  • Expanding sports nutrition though leveraging new sales channels and e-commerce growth
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2019-2023
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Herbal/traditional products shows double-digit growth in Brazil
  • Typical products from Brazil drive growth in herbal/traditional dietary supplements
  • Healthier lifestyles and herbal solutions are reshaping Brazilian retail
PROSPECTS AND OPPORTUNITIES
  • Government support for herbal products expected to leverage growth in the coming years
  • Companies investing in expansion of herbal/traditional products set a positive outlook for the category
  • Evolution needed in prescribers’ education about the qualities and benefits of phytotherapeutics
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN BRAZILKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Dengue cases increase, boosting demand for dipyrone
  • Anvisa bans melatonin supplements for irregular advertising
  • Nappy (diaper) rash treatments accounts for more than half of sales in paediatric consumer health, and brand credibility remains crucial
PROSPECTS AND OPPORTUNITIES
  • Paediatric vitamins and dietary supplements the highlight in terms of forecast growth
  • Demographic changes put pressure on the category and point to diversification
  • Women infected with zika during pregnancy have an increased risk of having children with autism spectrum disorder
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028