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Consumer Health in Brazil

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    Report

  • 130 Pages
  • April 2025
  • Region: Brazil
  • Euromonitor International
  • ID: 2610221
In 2024, Brazil’s economy has shown a mix of global challenges and local opportunities. The country has been slowly recovering economically, with moderate inflation and modest but positive growth expectations. Continued strict fiscal policies and efforts to control public spending have created a more stable environment. However, external factors such as global economic slowdown, climate crisis, and commodity market volatility still affect the country.

The Consumer Health in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • As consumers value efficacy, analgesics maintains growth from a high base
  • Several growth drivers contribute to positive performance
  • Dorflex continues to lead thanks to constant development
PROSPECTS AND OPPORTUNITIES
  • Continued growth, with more targeted products likely to be seen
  • Changing demographics set to impact sales of analgesics
  • Move towards retail e-commerce along with rise of single-person households
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid growth, especially for antihistamines, due to changing climate
  • Players offering products to address allergies perform well
  • Foodservice apps also now deliver products from pharmacies
PROSPECTS AND OPPORTUNITIES
  • Changes in demographics set to continue impacting growth potential
  • Pilot project for digital leaflets, and further changes in packaging likely
  • Generic medicines set to see increasing competition
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rise in digestive problems and better understanding of benefits of gut health drive growth
  • Antacids and new product formats contribute to growth
  • Diarrhoeal remedies continues to increase, with flooding a major growth driver
PROSPECTS AND OPPORTUNITIES
  • Demographics and multifunctional benefits set to drive continued growth
  • Antacids to maintain the highest growth due to low dietary quality amongst some consumers
  • Competition from categories within and outside consumer health set to prevent a stronger increase
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hair loss treatments drives growth as people try to increase their confidence
  • Nappy (diaper) rash treatments continues to account for more than half of value sales in dermatologicals
  • Wider range of distribution channels in dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Demographics likely to impact nappy (diaper) rash treatments in different ways
  • Antifungals expected to perform well as more people engage in sports
  • Increasing competition between standard and herbal/traditional products
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • NRT smoking cessation aids are too expensive for many Brazilians
  • Shortages and rising prices hamper volume growth, but drive value growth
  • Little challenge for the two leaders due to lack of volume growth over the review period
PROSPECTS AND OPPORTUNITIES
  • Nicotine sachets and e-cigarettes expected to bring younger consumers to the category
  • Discussions over taxes on cigarettes advancing
  • WHO guidelines likely to shape smoking cessation services in Brazil
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Third consecutive year of double-digit value growth for sleep aids in Brazil
  • Polarisation in the search for sleep aids: A growing divide between prescription medications and natural alternatives
  • The demand for quality sleep spills over into different industries
PROSPECTS AND OPPORTUNITIES
  • Continued growth for sleep aids, as consumers take control of sleep quality
  • Melatonin will remain popular, but there are questions over its efficacy
  • Sleep patches likely to become an increasingly popular alternative to oral products
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Eye care maintains its rising trend, while the growth potential remains strong
  • Risks to public health and trust from unregistered eye care products
  • Trust is an important factor when choosing a brand in eye care
PROSPECTS AND OPPORTUNITIES
  • Air quality and screen time likely to contribute to growth, especially amongst younger consumers
  • Complementation not competition
  • Retail e-commerce set to maintain distribution growth
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • More active lifestyles drive a return to volume growth
  • Price competition rather than product development
  • Purchases on demand increase, rather than stocking wound care products at home
PROSPECTS AND OPPORTUNITIES
  • Participation in exercise set to drive growth in sales and product development
  • Ageing population set to contribute to growth
  • Environmental concerns likely to come to the fore
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Multivitamins grows above single vitamins for the second year running
  • Vitamin D is a highlight in the Brazilian market in 2024, especially when combined with magnesium
  • The evolution of vitamins in Brazil: Influence, innovation, and convenience
PROSPECTS AND OPPORTUNITIES
  • As the wellness revolution progresses, the competition becomes tougher with other consumer categories
  • Incomes could challenge growth in the coming years
  • Consumers must intensify ambivalence in their perception of digital influence
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Probiotics supplements cements its place in the Brazilian market, while glutamine and psyllium pave new paths for gut health
  • Younger generations migrate from tablets to new formats, especially powder
  • Sanavita signs partnership with JBS, collagen continues to play an important role, and L’Oréal acquires part of Galderma
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements set for dynamic growth, with an increasing focus on the female demographic
  • The resurgence of omega-3 and its impact on dietary supplements
  • The evolution of foods and their impact on dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Weight management and wellbeing sees limited growth as categories battle for consumers’ share of wallet
  • Nestlé overtakes Herbalife to secure second place in weight management and wellbeing
  • Wegovy officially arrives in Brazilian pharmacies, and new competitors set to arrive in 2025
PROSPECTS AND OPPORTUNITIES
  • Double standards regarding GLP-1 use, and a more realistic consumer outlook on weight management and wellbeing will shape the forecast
  • The decline of quick-fix weight loss and the rise of holistic wellbeing
  • Expanding the market for weight management products in Brazilian grocery channels: Opportunities and challenges
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dynamic growth for sports nutrition in Brazil, driven by socioeconomic changes and evolving consumer segments
  • Fierce competition due to new entrants, while challenges and opportunities emerge across the production chain
  • E-commerce expands, but faces credibility challenges with the rise of irregular products
PROSPECTS AND OPPORTUNITIES
  • Dynamic growth, with innovations and plant-based proteins set to drive future transformation
  • Balancing wellness and aesthetics: The paradox of modern health choices
  • Brazil accelerates catch-up in protein product portfolio to align with global markets and maintain e-commerce growth momentum in the forecast
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • The growth of herbal/traditional products in Brazil: Navigating the balance between preventive wellness and standard OTC medications
  • Combination of technology and tradition gives centrality to consumers through education
  • Anvisa holds public consultations to review the regulatory framework for herbal products
PROSPECTS AND OPPORTUNITIES
  • Herbal/traditional vitamins and dietary supplements likely to be a highlight in the forecast period
  • Government investment to boost herbal/traditional products in Brazil, expanding access and consumer confidence in the long term
  • In the short term, credibility and fragmentation are still factors which will limit growth
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN BRAZILKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Climate change shifts the main focus of paediatric consumer health from dipyrone to digestive remedies
  • New formats and rising competition redefine paediatric consumer health, especially in paediatric vitamins and dietary supplements
  • Johnson & Johnson maintains its lead in nappy (diaper) rash treatments
PROSPECTS AND OPPORTUNITIES
  • Stable growth ahead for paediatric consumer health in Brazil amidst demographic shifts
  • Increased screen time may drive growing demand for paediatric products
  • Consumer-centricity must give prominence to convenience strategies
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029