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Sportswear in Hungary

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    Report

  • 24 Pages
  • November 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 2619898
During 2023, substantial growth was witnessed in demand for football-related sportswear among the population of Hungary. More extensive media coverage of the national team's performances and the expansion of football stadiums across the country have been major factors contributing to this trend. The profile of football is improving in Hungary at a time when two Hungarian football players have established high profiles in the prestigious English Premier League.

The Sportswear in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SPORTSWEAR IN HUNGARYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Remarkable growth seen in sales of football-related sportswear
  • High inflation suppresses demand for sportswear as unit prices rise and value sales soar
  • Polarisation of demand as private label and major global brands gain ground
PROSPECTS AND OPPORTUNITIES
  • Popularity of football to continue supporting elevated demand for sportswear
  • Evolving dynamics in the retail distribution of sportswear to influence sales trends
  • Greater participation in sporting activity among the local population to boost demand
CATEGORY DATA
  • Table 1 Sales of Sportswear by Category: Value 2018-2023
  • Table 2 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 4 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 5 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028
APPAREL AND FOOTWEAR IN HUNGARY
EXECUTIVE SUMMARY
  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 8 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 9 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 14 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources