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Home Care in Cameroon

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    Report

  • 58 Pages
  • March 2025
  • Region: Cameroon
  • Euromonitor International
  • ID: 2620094
With average unit prices rising by around 5% in 2024-due in part to a reduction in imports of palm oil and disruption to stearin supplies-price sensitivity remains elevated in home care. Consumers are increasingly opting for smaller, more affordable pack sizes for home care products, such as 25g pouches of handwash detergent.

The Home Care in Cameroon market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price stability buoys demand
  • Hand wash detergents continue to gain ground on bar detergents
  • Novia Industries launches first scented bar detergent in Cameroon
PROSPECTS AND OPPORTUNITIES
  • Quotas on imports of crude palm oil will remain a challenge for manufacturers of bar detergents
  • Scented bar and hand wash detergents will proliferate
  • Washing machines will continue to proliferate, boosting demand for automatic detergents
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Some local consumers substitute liquid handwashing detergents for bar soap
  • Hand dishwashing remains dominant
  • Small local grocers remain the leading distribution channel
PROSPECTS AND OPPORTUNITIES
  • Larger pack sizes will continue to gain momentum
  • Liquid dishwashing will continue to gain ground on bar soap
  • Domestic manufacturers will continue to gain market share
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2019-2024
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 29 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Multi-purpose cleaners remain dominant
  • Artisanal and private label offerings squeeze established brands
  • WhatsApp revolutionizes e-commerce
PROSPECTS AND OPPORTUNITIES
  • Low penetration rate leaves ample room for growth
  • Rising awareness of advantages of surface cleaners will spur growth
  • Supermarkets will overtake small local grocers as the leading distribution channel
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2019-2024
  • Table 34 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 37 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 38 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 39 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 40 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Colgate-Palmolive Co. launches more affordable pouch format
  • Five-litre format proliferates
  • Local consumers show little sign of abandoning bleach
PROSPECTS AND OPPORTUNITIES
  • Price competition will remain fierce
  • Specialised home care disinfectants will not undermine bleach’s popularity
  • Scented bleach will grow in popularity
CATEGORY DATA
  • Table 41 Sales of Bleach: Value 2019-2024
  • Table 42 Sales of Bleach: % Value Growth 2019-2024
  • Table 43 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 44 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 45 Forecast Sales of Bleach: Value 2024-2029
  • Table 46 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Toilet Care products remain unaffordable to most local consumers
  • Toilet liquids/foams remain dominant
  • Bleach remains the main ingredient in toilet care products
PROSPECTS AND OPPORTUNITIES
  • Potential for growth, but pricing is key
  • Smaller pack sizes could boost demand
  • Overcoming entrenched habits will be key to growth
CATEGORY DATA
  • Table 47 Sales of Toilet Care by Category: Value 2019-2024
  • Table 48 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 49 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 50 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 51 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 52 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Shoe polish dominates, but retail volume sales remain limited
  • Private label drives growth in furniture polish
  • Demand for floor polish remains negligible
PROSPECTS AND OPPORTUNITIES
  • Small local grocers will remain the dominant distribution channel
  • Casualisation trend in footwear will deepen
  • Popularity of contemporary wooden furniture to boost demand for furniture polish
CATEGORY DATA
  • Table 53 Sales of Polishes by Category: Value 2019-2024
  • Table 54 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 55 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 56 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 57 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 58 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand growth for candle air fresheners slows sharply
  • Imports of candle air fresheners surge, widening their distribution
  • Affordable and accessible, spray/aerosol air fresheners remain the top choice for most consumers
PROSPECTS AND OPPORTUNITIES
  • Urbanisation and Westernisation will underpin growth in demand for air care
  • Candle air fresheners will remain the top performer
  • Widening distribution will boost sales of electric air fresheners
CATEGORY DATA
  • Table 59 Sales of Air Care by Category: Value 2019-2024
  • Table 60 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 62 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 63 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 64 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumers prioritise efficacy over price
  • Increased imports of Chinese insecticide coils
  • Mosquitoes and cockroaches the main threats
PROSPECTS AND OPPORTUNITIES
  • Malaria threat will underpin demand growth
  • “Made in Cameroon” labelling could help local brands
  • Urbanisation and infrastructure failings will remain key growth drivers
CATEGORY DATA
  • Table 65 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 66 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029