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Consumer Health in the United Kingdom

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    Report

  • 114 Pages
  • September 2024
  • Region: United Kingdom
  • Euromonitor International
  • ID: 2622106
While 2022 and 2023 were characterised by high inflation, persisting supply chain constraints, and rising energy and labour costs in the UK, which brought strong price increases across much of consumer health, these issues are starting to soften in 2024, leading to a slowdown in unit price hikes. As such, retail value growth recorded by consumer health in the UK is marginally slower compared to 2023.

The Consumer Health in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2023-2024
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources
ANALGESICS IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth of analgesics continues in 2024, albeit at a slower rate
  • Rise of combination products driven by demand for efficacy
  • Topical analgesics boosted by “summer of sport”
PROSPECTS AND OPPORTUNITIES
  • Strain on NHS creates further growth potential for analgesics
  • Private label pain relief performs well during cost-of-living crisis
  • Chickenpox vaccine may impact paediatric analgesics over forecast period
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Multiproduct hay fever routines drive category growth
  • Changes to codeine linctus regulation boost cough remedies
  • Slowing growth for cough and cold treatments among younger consumers
PROSPECTS AND OPPORTUNITIES
  • E-commerce is gaining popularity due to product shortages
  • FDA study shows oral phenylephrine to be ineffective
  • Natural hay fever treatments to grow over the forecast period
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growth continues due to rising awareness and advertising
  • Specialised diets pose threat to category’s value
  • Proton pump inhibitors lose growth momentum due to negative publicity
PROSPECTS AND OPPORTUNITIES
  • Education and openness to push natural solutions among younger consumers
  • Gut microbiome to gain momentum in marketing and communications
  • At-home testing to be the next frontier for digestive health
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hair loss treatments remains dynamic performer due to greater understanding and awareness
  • Scabies outbreak boosts growth of antipruritics
  • E-commerce removes unease for consumers purchasing dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Expanding the target audience of hair loss treatments
  • Competition from beauty and personal care
  • Technology has potential to aid diagnosis of skin conditions
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • NRT smoking cessation aids maintain value growth despite waning demand
  • Smoking slowly losing popularity as consumers prioritise health and budgets
  • Vaping remains popular among younger consumers
PROSPECTS AND OPPORTUNITIES
  • Potential for proposed single use vape ban to be upheld over forecast period
Smoking ban for those born after 2009 is in effect in the UK
  • Competition from cessation pills following regulation change
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
EYE CARE IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Prolonged exposure to digital screens increases demand for eye care
  • Allergy eye care continues to thrive due to impact of climate change
  • Budgetary constraints support eye care demand due to high costs of eyewear
PROSPECTS AND OPPORTUNITIES
NHS shortages to maintain demand for OTC eye care in the UK
  • Private label to gain popularity through specific positioning
  • Use of eye care to continue growing over the forecast period
CATEGORY DATA
  • Table 44 Sales of Eye Care by Category: Value 2019-2024
  • Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care experiences low growth due to minimal innovation
  • Consumers choose multifunctional products rather than specialised wound care
  • Hydrocolloid plasters gain popularity outside of blister treatment
PROSPECTS AND OPPORTUNITIES
  • Minimal growth expected over the forecast period
  • Consumers look to keep injuries open to treat, with only minimal concern for infection
  • “Summer of sport” represents an opportunity for growth in the short term
CATEGORY DATA
  • Table 50 Sales of Wound Care by Category: Value 2019-2024
  • Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Despite further declines, demand for vitamins remains above pre-pandemic levels
  • Phizz demonstrates innovation in lacklustre multivitamins space
  • Gummy format continues to gain traction
PROSPECTS AND OPPORTUNITIES
  • Stable demand for vitamins over the forecast period
  • Opportunity for private label amid competition from combination dietary supplements
  • Competition with health and wellness foods expected to continue
CATEGORY DATA
  • Table 56 Sales of Vitamins by Category: Value 2019-2024
  • Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Value growth slows as unit price increases soften
  • Women’s health brands continue to gain traction
  • Consumer preference for dietary supplements over vitamins remains
PROSPECTS AND OPPORTUNITIES
  • Promotion of self-care expected to support growth over the forecast period
  • Competition from functional/fortified food and drink to intensify
  • E-commerce to remain key distribution channel amid growing focus on TikTok
CATEGORY DATA
  • Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Meal replacement drives overall growth of weight management and wellbeing
  • Huel Ltd maintains its leadership despite regulatory challenges
  • Increasing demand for products that blend wellness and weight management
PROSPECTS AND OPPORTUNITIES
  • Steady increase in demand for weight management due to rising rates of obesity
  • New business opportunity with the approval of GLP-1 drugs
  • Competition to further intensify with mergers and acquisitions
CATEGORY DATA
  • Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition continues to record solid performance in 2024
  • Sports protein powder drives category growth
  • Increase in marketing campaigns to attract new customers
PROSPECTS AND OPPORTUNITIES
  • Ongoing retail development to benefit sports nutrition over forecast period
  • Competition to intensify as players enhance their brand portfolios
  • Food regulations to shape new product development strategies
CATEGORY DATA
  • Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED KINGDOMKEY DATA FINDINGS2024 DEVELOPMENTS
Herbal/traditional dietary supplements remain popular in the UK
  • Herbal/traditional topical analgesics benefits from multiple treatment solutions
  • Herbal/traditional brands gain popularity across categories due to heritage
PROSPECTS AND OPPORTUNITIES
  • Further growth to be boosted by sustainability interest
  • Herbal/traditional topical analgesics to maintain high growth over forecast period
  • E-commerce to play a significant role as distribution channel
CATEGORY DATA
  • Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Weaker cold and flu season slows growth of paediatric consumer health
  • Parents take holistic view of health, considering lifestyles rather than OTC treatments
  • Sales of paediatric vitamins and dietary supplements continue to wane post-pandemic
PROSPECTS AND OPPORTUNITIES
  • Kenvue takes family-focused approach to disrupt paediatric monopoly
  • Paediatric vitamins and dietary supplements set to regain momentum
  • Proposed chickenpox vaccine could impact analgesics over forecast period
CATEGORY DATA
  • Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
SLEEP AIDS IN THE UNITED KINGDOMKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Elevated demand for sleep aids driven by consumers’ rising stress levels
  • Herbal/traditional sleep aids under threat from potential side effects
  • Use of sleep aids gaining popularity among younger consumers
PROSPECTS AND OPPORTUNITIES
  • Wearable technology to cannibalise sleep aid sales
  • Holistic health becomes more important to consumers rather than sleep alone
  • E-commerce to become significant channel for more extreme insomnia cases
CATEGORY DATA
  • Table 94 Sales of Sleep Aids: Value 2019-2024
  • Table 95 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 97 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 98 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 99 Forecast Sales of Sleep Aids: % Value Growth 2024-2029