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Consumer Health in Ukraine

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    Report

  • 107 Pages
  • October 2024
  • Region: Ukraine
  • Euromonitor International
  • ID: 2622107
Ukraine continues to suffer from the effects of Russia’s invasion with many people remaining abroad having fled the country due to safety concerns. This is especially true of women with children with the population aged 0-12 years remaining well-below pre-invasion levels, which in turn continues to have a negative impact on demand for paediatric consumer health.

The Consumer Health in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Analgesics on the slow path to recovery
  • Competition remains stiff in analgesics backed by strong advertising support
  • Darnitsa remains on top thanks to the good value proposition of its generics
PROSPECTS AND OPPORTUNITIES
  • Category maturity and the reduced size of the population present barriers to growth
  • Acetaminophen and aspirin sales set to rise
  • Innovations expected but Russia’s ongoing war likely to favour generics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Russia’s war in Ukraine continues to limit the growth potential of the category
  • Combination products and decongestants thriving thanks to efficacy and broad range of options
  • Domestic players seeing strong gains in cough, cold and allergy (hay fever) remedies
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for cough, cold and allergy (hay fever) remedies
  • Paediatric products set to see a rebound in demand backed by new product development
  • Increase in allergies expected to boost demand for antihistamines/allergy remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive remedies on the slow path to recovery
  • Unhealthy diets and investment in advertising fuelling demand for diarrhoeal remedies and digestive enzymes
  • Russia’s war continues to cast a shadow on sales of paediatric digestive remedies
PROSPECTS AND OPPORTUNITIES
  • Several factors point towards a bright outlook for digestive remedies
  • Smaller categories projected to post some of the strongest growth rates
  • Herbal/traditional products seen as a bright spot in the future of digestive remedies
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Mixed results for dermatologicals as Ukrainians carefully manage their spending
  • Dermocosmetics positively influencing demand for medicated shampoos
  • Sales of some products benefit from a strong trend towards self-medication
PROSPECTS AND OPPORTUNITIES
  • Russia’s ongoing war likely to influence demand
  • Increasing incidence of hair loss likely to fuel demand for hair loss treatments
  • Herbal/traditional products expected to find favour with health conscious consumers
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales on the slow path to recovery as more smokers quit
  • Consumers increasingly turning to alternative methods of quitting
  • Nicorette holds a monopoly in NRT smoking cessation aids
PROSPECTS AND OPPORTUNITIES
  • The growth and development of the category will likely remain linked to Russia’s ongoing war in the country
  • More variety could be key in rejuvenating the fortunes of NRT smoking cessation aids
  • New brands could look to break Nicorette’s monopoly as demand grows
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sleep aids in high demand as Russia’s war takes its toll on the mental health and wellbeing of locals
  • Herbal/traditional products and Corvalol the big winners in sleep aids
  • Domestic players lead the way
PROSPECTS AND OPPORTUNITIES
  • Sleep aids likely to remain in demand despite competition from other products and services
  • Innovation and new product development could be key to delivering stronger growth in sleep aids
  • Domestic players well positioned to maintain their lead with a good balance of affordable pricing, efficacy and quality
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Eye care sales being driven by rising pollution levels and increasing screen time
  • Allergy eye care the most dynamic category as consumers get their priorities in order
  • Competition heating up as a flurry of new brands and products enter the market in 2024
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for eye care
  • Growth expected to be fuelled by rising incidence of allergies, economic improved and increased competition
  • Pharmacies likely to account for the bulk of sales despite the rise of e-commerce
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care sales seeing slow recovery as Russia’s war continues to impede the category’s growth potential
  • Mixed performances seen in wound care
  • Competition varies across the different categories
PROSPECTS AND OPPORTUNITIES
  • Wound care set for growth but a full recovery is unlikely until the end of Russia’s war in Ukraine
  • Demographic factors likely to have a mixed impact on demand
  • Competition likely to remain fragmented due to a lack of brand loyalty
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Economic pressures limit the growth of vitamins but positive signs seen in 2024
  • Single vitamins benefiting from increasing awareness of the benefits of different products
  • Domestic players make gains as consumers look for value
PROSPECTS AND OPPORTUNITIES
  • Bright outlook for vitamins
  • Increasing focus on health and wellness set to fuel growth
  • Targeted offerings could present new growth opportunities
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dietary supplements thriving as consumers become more health conscious
  • Consumers turn to dietary supplements to treat specific health issues
  • Probiotic supplements seen as useful in boosting the immune system and improving gut health
PROSPECTS AND OPPORTUNITIES
  • Demand for dietary supplements set to continue growing
  • Calming products, new product development and e-commerce set to be key growth drivers
  • New and more advanced products could present significant growth opportunities
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Unhealthy lifestyle habits fuelling demand for weight management and wellbeing
  • Weight loss supplements remain on top thanks to strong product range and widespread availability
  • Herbalife remains on top but the competition is becoming increasingly fragmented
PROSPECTS AND OPPORTUNITIES
  • Growing desire to look and feel good expected to underpin category growth over the forecast period
  • Meal replacement set to benefit from convenience and increased competition
  • Direct selling and e-commerce set to be key channels in the future of weight management and wellbeing
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales remain deflated as the fallout from Russia's invasion of Ukraine continues to impact demand
  • Healthy performances see from both sports protein and non-protein products
  • Competition remains highly fragmented
PROSPECTS AND OPPORTUNITIES
  • Challenges and opportunities remain for sports nutrition
  • Sports protein powder set to be the most dynamic category
  • Sports non-protein products still full of growth potential but further education may be needed to reach more consumers
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products still in demand despite the shift to standard medicine
  • More consumers turning to herbal/traditional products thanks to the lack of side effects and safer image
  • Competition remains fragmented with Bionorica retaining the lead
PROSPECTS AND OPPORTUNITIES
  • Demand set to continue growing but category maturity could limit stronger growth opportunities
  • Herbal/traditional products paediatric dietary supplements and digestive remedies set to be the two most dynamic categories
  • Competition likely to intensify as demand for herbal/traditional products grows
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN UKRAINEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demographic factors remain an obstacle to growth but signs are more positive as parents prioritise spending on their children
  • Parents show willingness to self-medicate coughs and colds, with a growing emphasis on preventative health measures
  • Competitive landscape remains fragmented with Nurofen remaining on top
PROSPECTS AND OPPORTUNITIES
  • A bright outlook for paediatric consumer health with parents putting their children’s health first
  • Sales of vitamins and dietary supplements set to benefit from the improving economic situation
  • Self-medication could become prominent when treating milder symptoms
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029