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Home and Garden in Mexico

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    Report

  • 48 Pages
  • May 2024
  • Region: Mexico
  • Euromonitor International
  • ID: 2622122
A growing economy and favourable macroeconomic factors, such as low unemployment and a growing housing market, drove value sales growth in Mexico’s home and garden market in 2023. While growth was marginal in home furnishings, it was more robust in gardening, home improvement and homewares.

The Home and Garden in Mexico report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2028 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home and garden in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?
MARKET DATA
  • Table 1 Sales of Home and Garden by Category: Value 2018-2023
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Home and Garden: % Value 2019-2023
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2020-2023
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2018-2023
  • Table 6 Distribution of Home and Garden by Format: % Value 2018-2023
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2023
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2023-2028
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
GARDENING IN MEXICOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Interest in gardening remains robust
  • Convenience and sustainability driving innovation in pots and planters
  • Inflation and trading down drive fragmentation in gardening hand tools
PROSPECTS AND OPPORTUNITIES
  • Growth in gardening to slow down as consumers return to offices
  • Pots and planters to benefit from strong urban gardening trend
  • Online channel expected to gain share over the forecast period
CATEGORY DATA
  • Table 10 Sales of Gardening by Category: Value 2018-2023
  • Table 11 Sales of Gardening by Category: % Value Growth 2018-2023
  • Table 12 NBO Company Shares of Gardening: % Value 2019-2023
  • Table 13 LBN Brand Shares of Gardening: % Value 2020-2023
  • Table 14 Distribution of Gardening by Format: % Value 2018-2023
  • Table 15 Forecast Sales of Gardening by Category: Value 2023-2028
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2023-2028
HOME FURNISHINGS IN MEXICOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Expansion of furniture driven by economic growth and government spending
  • Growing demand for multi-functional and space-saving furniture
  • Younger consumers’ gain in purchasing power is driving a change in furniture purchasing trends
PROSPECTS AND OPPORTUNITIES
  • Online channel expected to gain in importance over the forecast period
  • Sustainability important, but mitigated by price sensitivity
  • Hybrid work practices boost home office furniture
CATEGORY DATA
  • Table 17 Sales of Home Furnishings by Category: Value 2018-2023
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2019-2023
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2020-2023
  • Table 21 LBN Brand Shares of Light Sources: % Value 2020-2023
  • Table 22 Distribution of Home Furnishings by Format: % Value 2018-2023
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2023-2028
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2023-2028
HOME IMPROVEMENT IN MEXICOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Home improvement posts robust value growth, in line with growth in the construction market
  • Strong presence of both local and international players
  • Desire for convenience is changing trends in floor covering
PROSPECTS AND OPPORTUNITIES
  • Decorative paints forecast to see growth due to nearshoring of paint players
  • Growing focus on sustainability across home improvement
  • Consumers’ reliance on installation services to constrain growth of retail e-commerce, but some categories to continue to benefit
CATEGORY DATA
  • Table 25 Sales of Home Improvement by Category: Value 2018-2023
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2018-2023
  • Table 27 NBO Company Shares of Home Improvement: % Value 2019-2023
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2020-2023
  • Table 29 Distribution of Home Improvement by Format: % Value 2018-2023
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2023-2028
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2023-2028
HOMEWARES IN MEXICOKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation and persistent working from home sustain growth in homewares
  • Limitations on living space necessitate space-saving homewares
  • Major brands losing share to smaller players due to prevalence of low-cost retailers
PROSPECTS AND OPPORTUNITIES
  • Return to offices expected to dampen growth of homewares over the forecast period
  • Sustainability concerns expected to drive move away from plastic
  • E-commerce to witness strong development over the forecast period
CATEGORY DATA
  • Table 32 Sales of Homewares by Category: Value 2018-2023
  • Table 33 Sales of Homewares by Category: % Value Growth 2018-2023
  • Table 34 Sales of Homewares by Material: % Value 2018-2023
  • Table 35 NBO Company Shares of Homewares: % Value 2019-2023
  • Table 36 LBN Brand Shares of Homewares: % Value 2020-2023
  • Table 37 Distribution of Homewares by Format: % Value 2018-2023
  • Table 38 Forecast Sales of Homewares by Category: Value 2023-2028
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2023-2028