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Home Care in Saudi Arabia

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    Report

  • 69 Pages
  • February 2025
  • Region: Saudi Arabia
  • Euromonitor International
  • ID: 2622125
The home care market in Saudi Arabia was thriving in 2024, supported by a convergence of favourable factors. Urbanisation continues to reshape the landscape, driving demand for home care products. Increased Saudisation - which provides job security for Saudi citizens - coupled with rising female employment, has been contributing to higher disposable incomes and, in turn, greater household expenditure on home care products.

The Home Care in Saudi Arabia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2019-2024
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2019-2024
  • Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 7 Distribution of Home Care by Format: % Value 2019-2024
  • Table 8 Distribution of Home Care by Format and Category: % Value 2024
  • Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Laundry care sees sales supported by claims of superior efficacy in 2024
  • Consumers show rising interest in exclusive and long-lasting scents, while players invest more in concentrated liquid detergents
  • Fabric fresheners and private label expand
PROSPECTS AND OPPORTUNITIES
  • Forecast period will see more collaborations and sustainability initiatives within laundry care
  • Innovation driven by lifestyle trends as concentrated liquid detergents expands further
  • Consumers to show greater interest in local brands, while e-commerce goes from strength to strength
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2019-2024
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 14 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
  • Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
DISHWASHING IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Automatic dishwashing rises in response to urbanisation and busy lifestyles
  • Multinationals lead category, while automatic dishwashing tablets continue to be preferred product format in automatic dishwashing
  • Hand dishwashing liquids sees sustained demand
PROSPECTS AND OPPORTUNITIES
  • Innovation will sustain local preference for hand dishwashing
  • Economic and demographic changes to drive growth in automatic dishwashing
  • Intensified competition amid rising consumer awareness
CATEGORY INDICATORS
  • Table 27 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 28 Sales of Dishwashing by Category: Value 2019-2024
  • Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
SURFACE CARE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Cleaning wipes hold high appeal thanks to offer of convenience
  • Multinational brands continue to lead surface care, while standard floor cleaners benefits from increased innovation
  • Multi-purpose cleaners hold highest share
PROSPECTS AND OPPORTUNITIES
  • Innovation will drive further growth for all purpose wipes over the forecast period
  • Promotions to propel volume sales
  • Advances expected within standard floor cleaners and growth projected for local brands and private label players
CATEGORY DATA
  • Table 34 Sales of Surface Care by Category: Value 2019-2024
  • Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
  • Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
  • Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
  • Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
  • Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
  • Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029
BLEACH IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Bleach enjoys enduring appeal in Saudi Arabia
  • Younger consumers opt for surface care products over bleach, while Clorox maintains leadership in 2024
  • Price, size and promotion strategies help to sustain sales
PROSPECTS AND OPPORTUNITIES
  • Bleach faces challenges in terms of sustainability and cross-category competition
  • Packaging innovations offer potential for category expansion
  • Promotions and accessibility to remain key drivers of growth
CATEGORY DATA
  • Table 44 Sales of Bleach: Value 2019-2024
  • Table 45 Sales of Bleach: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 48 Forecast Sales of Bleach: Value 2024-2029
  • Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029
TOILET CARE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • In-cistern devices hold limited but growing appeal
  • Harpic remains leading player, while rim blocks sees rising demand through promotions and variety
  • Liquids/foam dominates category with multifunctional benefits
PROSPECTS AND OPPORTUNITIES
  • Rim blocks set to expand further during forecast period
  • Increased investment for concentrated formulations, as e-commerce supports sales growth
  • Competition will intensify as more local players enter the fray
CATEGORY DATA
  • Table 50 Sales of Toilet Care by Category: Value 2019-2024
  • Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
POLISHES IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Maintenance and preservation concerns drive growth in 2024
  • Metal polish benefits from enduring utility, while floor polishes faces rising competition
  • Shoe polish gains momentum as price promotions remain relevant for entire category
PROSPECTS AND OPPORTUNITIES
  • Floor polish faces threats to growth
  • Shoe polish holds potential for expansion as metal polish sees sustained demand
  • Overall category will continue to suffer from lack of innovation
CATEGORY DATA
  • Table 56 Sales of Polishes by Category: Value 2019-2024
  • Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Polishes: % Value 2020-2024
  • Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
  • Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
  • Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029
AIR CARE IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Urbanisation drives demand for air care products
  • International players lead, while candle air fresheners rise further in 2024
  • Spray/aerosol formats continue to dominate
PROSPECTS AND OPPORTUNITIES
  • Candle air fresheners set to expand amid broader category growth
  • Spray/aerosol formats will maintain strong appeal as traditional products rise
  • Demand for car air fresheners anticipated to rise, while e-commerce will help small, local players
CATEGORY DATA
  • Table 62 Sales of Air Care by Category: Value 2019-2024
  • Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 65 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME INSECTICIDES IN SAUDI ARABIAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Limited demand for electric insecticides in 2024
  • Spray/aerosol formats as firm favourites, while Raid and Pif Paf maintain overall category leadership
  • Powder insecticides offer some advantages
PROSPECTS AND OPPORTUNITIES
  • Electric insecticides set to struggle
  • Sprays and aerosols will continue to rise though regulations represent challenges across the home insecticides category
  • Potential remains within powder insecticides, while health concerns could see greater investment in natural formulations
CATEGORY DATA
  • Table 69 Sales of Home Insecticides by Category: Value 2019-2024
  • Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
  • Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
  • Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
  • Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
  • Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
  • Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029