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Sportswear in South Korea

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    Report

  • 23 Pages
  • January 2026
  • Region: South Korea
  • Euromonitor International
  • ID: 2622201
Sportswear in South Korea demonstrated robust growth in 2025, with a 6% increase in sales, reaching KRW11,875 billion. This growth is driven by the rising demand for versatile apparel that bridges fitness, fashion, and everyday life. The category is expected to continue growing over the forecast period. To succeed, brands should focus on balancing performance authenticity with lifestyle appeal, leveraging premium positioning, and enhancing both online and offline retail experiences.

This Sportswear in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sportswear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Bridging fitness and fashion: How versatility and integrated retail are driving sportswear’s growth
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • How lifestyle, social media, and premium brands propel Korean athleisure
  • CHART 2 Alo Yoga Opens First Asia Flagship Store in Seoul’s Dosan Park
  • Authentic technical performance elevates premium sportswear
  • CHART 3 Arc’teryx - From Alpine Gear to Urban Icon
  • Emerging trends and strategies present opportunities for growth
  • CHART 4 Hoka - Building Influence Through Micro-Communities
WHAT’S NEXT?
  • Versatility and athleisure to drive growth amidst evolving consumer lifestyles
  • CHART 5 Analyst Insight
  • Community-based fitness fuels demand and brand loyalty
  • Authenticity and technical performance to influence consumer preferences
COMPETITIVE LANDSCAPE
  • Nike and adidas maintain popularity through performance and lifestyle appeal
CHANNELS
  • Sports goods stores lead distribution, while e-commerce makes further gains
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Performance Meets Fashion - The Rise of Recovery Shoes and Low-Profile Sneakers
  • CHART 8 Climate-Responsive Seasonless Apparel
  • CHART 9 Department Stores Leverage Circular Fashion with Resale Programmes
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in South Korea 2025
  • CHART 13 Key Insights on Consumers in South Korea 2025
  • CHART 14 Consumer Landscape in South Korea 2025
APPAREL AND FOOTWEAR IN SOUTH KOREA
EXECUTIVE SUMMARY
  • Versatility, comfort, and sustainability are key trends shaping South Korea's evolving apparel and footwear industry
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Versatile pieces drive sales as traditional norms erode
  • Climate-responsive designs gain traction
  • Resale and rental trends reshape retail channel mix
WHAT’S NEXT?
  • Versatility, sustainability, and agility to influence future development of apparel and footwear
  • Navigating seasonless style and shifting categories
  • Sustainability and technology to help shape the future of sales
COMPETITIVE LANDSCAPE
  • Uniqlo strengthens lead of highly fragmented competitive landscape
  • Emerging brands and collaborations drive innovation
CHANNELS
  • Offline channels lead distribution via specialists but online sales continue to grow
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources