In 2023, all product areas posted an increase in retail value sales, due to rising inflation and price hikes. The increase in price points and decline in disposable incomes resulted in consumers adapting their purchasing behaviours, with many searching for deals and discounts to save costs.
The Soft Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Soft Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Soft drinks in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
- Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
- Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
- Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
- Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
- Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
- Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
- Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
- Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
- Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
- Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
- Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
- Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
- Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
- Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
- Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
- Fountain sales in Greece
SOURCES
- Summary 1 Research Sources
2023 DEVELOPMENTS
- Mixers and non-cola are attracting strong investment from players
- Pink grapefruit rises in popularity as a soft drink and cocktail flavour
PROSPECTS AND OPPORTUNITIES
- Innovations focus on flavours, limited editions and seasonal releases
- Sugar free launches continue as mixers and other non-cola options increase
- The competitive landscape is set to become more fragmented as local players launch
CATEGORY DATA
- Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
- Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
- Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
- Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
- Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
- Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
- Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
- Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
- Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
- Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
- Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
- Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
- Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
- Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
- Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
- Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
- Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
- Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
- Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
- Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
2023 DEVELOPMENTS
- Ambient Juice outperforms chilled as consumers trade down to affordable options
- Shrinking disposable incomes lead to changes on the competitive landscape
- Shift to smaller pack sizes gathers pace as consumers reduce spending
PROSPECTS AND OPPORTUNITIES
- Chilled Juice set to recover as the economy strengthens over the forecast period
- Innovation focuses on flavours, while Superfruit mixes perform well
- Private label share remains strong as consumers appreciate affordable price points
CATEGORY DATA
- Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
- Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
- Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
- Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
- Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
- Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
- Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
- Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
- Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
- Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
- Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
- Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Alongside their own brands, players are focusing on private label options
- Innovation focuses on Flavoured Water, aligning with healthy living trends
- Added-value products suffered as inflation leads to price increases
PROSPECTS AND OPPORTUNITIES
- Bottled Water attracts investment as players continue to launch offerings
- Polarisation trends increase as economy and premiumisation rises
- Tourist flows will continue to play a key role as many preference Bottled Water
CATEGORY DATA
- Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
- Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
- Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
- Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
- Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
- Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
- Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
- Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
- Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
- Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
- Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
- Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Sports drinks recover following COVID-19, as innovation focuses on flavour
- The launch of Ready Nutrition attracts new consumers to sports drinks
- Competition from sports nutrition hinders the performance of sports drinks
PROSPECTS AND OPPORTUNITIES
- Mainstream retailers will lose share as players focus on gyms and sports centres
- Rising competition from Energy Drinks is set to negatively impact Sports Drinks
- Reduced sugar options expand, gaining share in Sports Drinks
CATEGORY DATA
- Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
- Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
- Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
- Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
- Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
- Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
- Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
- Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
- Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
- Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
- Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
- Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Energy Drinks continue to be one of the most dynamic soft drinks categories
- Room for growth in sugar-free offerings, as players have a lack of options
- Monster performs well, however, Hell claims the top brand position
PROSPECTS AND OPPORTUNITIES
- Strong investment in marketing activities will remain key to performance
- Energy-boosting development in other soft drinks may hamper category prospects
- Impulse out-of-home consumption to drive retail volume and value growth
CATEGORY DATA
- Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
- Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
- Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
- Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
- Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
- Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
- Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
- Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
- Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
- Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
- Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
- Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Lack of investment hinders growth on the Concentrates landscape
- Private label offerings dominate sales in Liquid Concentrates
- RTD alternatives impact the performance of Powder Concentrates
PROSPECTS AND OPPORTUNITIES
- Sales of Liquid Concentrates decline, with lack of investment hindering growth
- Limited opportunities for Sports drinks powder concentrates while Ice Tea powder declines
- Limited demand will see concentrates phased out of the market
CATEGORY DATA
- Concentrates Conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
- Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
- Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
- Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
- Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
- Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
- Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
- Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
- Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
- Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
- Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
- Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
- Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
- Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
- Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- Impulse purchases account for the bulk of sales in RTD Tea
- Delta Foods expands its Life Tsai product portfolio
- PepsiCo launches Sparkling Ice Tea in Greece
PROSPECTS AND OPPORTUNITIES
- Seasonality will remain high, driving sales on the RTD Tea landscape
- Larger pack size is starting to grow in significance for home-consumption
- Products with wellness positionings and reduced sugar will perform the best
CATEGORY DATA
- Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
- Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
- Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
- Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
- Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
- Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
- Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
- Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
- Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
- Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
- Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
- Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
- Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
2023 DEVELOPMENTS
- The wide availability of fresh coffee hinders the performance of RTD Coffee
- Lack of investment in 2023 negatively impacts the RTD coffee landscape
- Hell boosts volume sales and reshapes the competitive landscape
PROSPECTS AND OPPORTUNITIES
- Impulse purchases to gain share; however, fresh coffee remains a challenge
- Coca-Cola Hellenic Bottling Co set to enter the landscape with Costa Coffee
- Tourist flows to play a key part in growth across the forecast period
CATEGORY DATA
- Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
- Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
- Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
- Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
- Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
- Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
- Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
- Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
- Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
- Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
- Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
- Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028