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Soft Drinks in Greece

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    Report

  • 78 Pages
  • November 2024
  • Region: Greece
  • Euromonitor International
  • ID: 2626517
Soft drinks volume sales remained flat overall in 2024, with a slowdown in on trade volumes and a more upbeat performance in retail volume sales. The milder weather proved favourable to soft drinks consumption with higher temperatures in spring boosting volume sales earlier than normal. The extended heat waves over the summer also had a positive effect on soft drinks consumption. Likewise, the increase in Greek tourist flows also had a key impact upon the category.

The Soft Drinks in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
  • Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
  • Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
  • Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
  • Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
  • Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
  • Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
  • Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
  • Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
  • Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
  • Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
  • Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
  • Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
  • Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
  • Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
  • Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
  • Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
  • Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
  • Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
  • Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
  • Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
  • Fountain sales in Greece
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Pink grapefruit leads the flavour trend in mixers
  • Cola carbonates post further decline in volume sales
  • Domestic brand Vikos gains share as Pepsi Max rebrands as Pepsi Zero Sugar
PROSPECTS AND OPPORTUNITIES
  • Cola carbonates to remain under pressure in upcoming period
  • Reduced sugar carbonates to increase penetration in carbonates
  • Flavours to remain under the spotlight in mixers
CATEGORY DATA
  • Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
  • Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
  • Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
  • Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
  • Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
  • Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
  • Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
  • Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
  • Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
  • Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
  • Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
  • Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
  • Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
  • Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
  • Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
  • Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Price increases stimulate demand for smaller packs and more affordable offerings
  • Orange juice posts higher price increases compared to other flavours
  • Shift towards ambient juice drives change in competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Prices will reside at a new normal level over forecast period
  • Ambient juice to retain its strong position
  • On-trade sales of juice to come under pressure
CATEGORY DATA
  • Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
  • Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
  • Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
  • Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
  • Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
  • Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
  • Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
  • Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
  • Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • On the go consumption is boosted by longer period of hot weather
  • Domestic companies retain leadership position
  • Bottled water is attractive to new investors
PROSPECTS AND OPPORTUNITIES
  • The competitive landscape is expected to become more fragmented
  • Sustainability to drive developments
  • One litre bottles are set to gain share
CATEGORY DATA
  • Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
  • Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
  • Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
  • Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
  • Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
  • Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
  • Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
  • Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
  • Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Prime boosts sports drinks category
  • Private imports account for a high volume of sales
  • Coca-Cola Hellenic Bottling Co dominates in sports drinks
PROSPECTS AND OPPORTUNITIES
  • Low penetration allows room for growth
  • Prime set to attract new consumers to the category
  • Changes in distribution key to category growth
CATEGORY DATA
  • Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
  • Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
  • Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
  • Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
  • Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
  • Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
  • Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
  • Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
  • Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retailers allocate greater shelf space to energy drinks
  • Impulse channel drives growth of energy drinks
  • Red Bull is under pressure from key competitors
PROSPECTS AND OPPORTUNITIES
  • Shifting focus to adult population represents growth opportunities
  • Sugar-free SKUs to drive growth in energy drinks
  • Demand for energy boosting products to remain high
CATEGORY DATA
  • Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
  • Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
  • Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
  • Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
  • Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
  • Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
  • Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
  • Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
  • Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Low growth potential limits financial investment
  • Iced tea dominates sales of powder concentrates
  • Private label products gain share
PROSPECTS AND OPPORTUNITIES
  • Healthy living trend affects performance of liquid concentrates
  • Powder concentrates will suffer from competition with RTD Formats
  • Lack of consumer interest will hinder investment
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
  • Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
  • Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
  • Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
  • Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
  • Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
  • Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
  • Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
  • Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
  • Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
  • Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
  • Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
  • Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
  • Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hotter weather provides boost to category
  • Carbonated RTD tea performs well although penetration remains low
  • Impulse purchases account for the bulk of volume
PROSPECTS AND OPPORTUNITIES
  • Healthy living trend to shape consumption patterns
  • Companies to invest on overcoming seasonality
  • At home RTD tea consumption to remain low
CATEGORY DATA
  • Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
  • Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
  • Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
  • Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
  • Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
  • Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
  • Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
  • Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
  • Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
  • Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN GREECEKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Strong coffee culture in Greece dampens category performance
  • Hell retains its solid lead in RTD coffee
  • Tourist flows play a key role in RTD coffee
PROSPECTS AND OPPORTUNITIES
  • Scarce availability limits growth opportunities
  • Wider product variety could raise consumer awareness
  • Strong inbound tourism market offers growth opportunities
CATEGORY DATA
  • Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
  • Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
  • Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
  • Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
  • Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
  • Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
  • Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
  • Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
  • Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
  • Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
  • Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
  • Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029