Beauty and Personal Care in the United Kingdom

Inflationary pressures caused by the war in Ukraine and supply issues continued to be among the strongest influences on the performance by beauty and personal care in the UK in 2023. However, despite further increases in the price of goods and services, consumers proved willing to maintain spending habits in terms of beauty and personal care, which recorded a stable performance during the year.

The Beauty and Personal Care in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

MASS BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOMKEY DATA FINDINGS2023 DEVELOPMENTS

Further growth momentum for mass beauty and personal care in the UK

Private label helps fuel growth in 2023
Mass beauty segment reflects the shifting landscape of retail

PROSPECTS AND OPPORTUNITIES

Optimistic outlook for mass segment over the forecast period
Mass brands make their foray into the premium segment
The rise in popularity of social media and “dupe” culture

CATEGORY DATA

Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028

PREMIUM BEAUTY AND PERSONAL CARE IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Premium beauty and personal care continues to be driven by TikTok trends
Premium fragrances continues to drive value sales in 2023
Ingredients become as important as brand name in terms of premium feature

PROSPECTS AND OPPORTUNITIES

Brand expansion and M&A activity indicate growth for the forecast period
Younger consumers invest in premiums brands
Minimal threat for premium products from “dupe” culture

CATEGORY DATA

Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028

BABY AND CHILD-SPECIFIC PRODUCTS IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Value sales of baby and child-specific products increase as unit prices rise
Consumers looking for most suitable products for their children boost premium sales
Retail offline remains essential for purchases of baby and child-specific products

PROSPECTS AND OPPORTUNITIES

UK's declining birth rate set to prevent significant expansion of baby and child-specific products over forecast period
Natural trend to push reduction of ingredients and increase focus on natural origins
Product development will be influenced by rising importance of wellness routines

CATEGORY DATA

Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028

BATH AND SHOWER IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Bath and shower records improving value sales, while volumes continue to drop
Private label growth and shrinkflation are major challenges for bath and shower
Premium segment supported by consumers seeking benefits beyond simple functionality

PROSPECTS AND OPPORTUNITIES

Lines across bath and shower to blur with launch of more hybrid and multifunctional products
Refillable formats set to grow significantly over forecast period
Increasing focus on women's health and wellness to fuel sales of intimate washes

CATEGORY DATA

Table 34 Sales of Bath and Shower by Category: Value 2018-2023
Table 35 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
Table 37 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 38 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
Table 40 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028

COLOUR COSMETICS IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Flat demand in 2023, with inflation further supporting value sales growth
TikTok remains a driving force behind category trends
Price sensitivity drives further consumer polarisation based on spend

PROSPECTS AND OPPORTUNITIES

Tech developments to boost e-commerce sales of colour cosmetics
Independent brands to drive trends
Sustainability under threat as consumers prioritise tangible benefits

CATEGORY DATA

Table 120 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 121 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 122 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 123 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 124 LBN Brand Shares of Eye Make-up: % Value 2020-2023
Table 125 LBN Brand Shares of Facial Make-up: % Value 2020-2023
Table 126 LBN Brand Shares of Lip Products: % Value 2020-2023
Table 127 LBN Brand Shares of Nail Products: % Value 2020-2023
Table 128 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 129 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 130 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028

DEODORANTS IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

New players gradually strengthen their positions through innovation and versatility
Skinification of underarms continues to drive innovation in deodorants
Private label offers alternative during times of inflationary pressure

PROSPECTS AND OPPORTUNITIES

Stick format set to record fastest growth, driven by revitalisation efforts and expansion of new competitors
Increasing emphasis on sustainability set to drive growth of refillable deodorants
Innovation will continue driving growth of deodorants over forecast period

CATEGORY DATA

Table 43 Sales of Deodorants by Category: Value 2018-2023
Table 44 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 45 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
Table 46 NBO Company Shares of Deodorants: % Value 2019-2023
Table 47 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 48 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
Table 49 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 50 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
Table 51 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028

DEPILATORIES IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Disposables women’s razors and blades benefit from affordability and return of travel
Body positivity and acceptance continue to reshape depilatories
Razor subscription services reach saturation point as physical stores continue to drive category sales

PROSPECTS AND OPPORTUNITIES

Skinification will continue to drive innovation in depilatories
Face shaving set to gain further popularity among women
Despite emerging sustainable products, depilatories will primarily focus on maintaining a price advantage

CATEGORY DATA

Table 52 Sales of Depilatories by Category: Value 2018-2023
Table 53 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 54 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
Table 55 NBO Company Shares of Depilatories: % Value 2019-2023
Table 56 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 57 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 58 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028

FRAGRANCES IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Further growth momentum for fragrances in 2023
Mass women’s fragrances gain traction
Sustainability remains key feature of new product development

PROSPECTS AND OPPORTUNITIES

Solid retail strategy to boost in-store sales
Natural and environmentally-friendly products offer high potential for the future
Growth of niche brands to accelerate

CATEGORY DATA

Table 59 Sales of Fragrances by Category: Value 2018-2023
Table 60 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 61 NBO Company Shares of Fragrances: % Value 2019-2023
Table 62 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 63 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
Table 64 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
Table 65 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 66 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028

HAIR CARE IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Positive sales driven by strong year for styling agents and conditioners and treatments
Poor year for Olaplex impacts salon professional hair care’s performance
Boots places greater focus on salon professional brands

PROSPECTS AND OPPORTUNITIES

Launch activity to focus on premium features and sustainability
Growing focus on undeveloped segments provides category opportunities
Volumes of standard shampoos and 2-in-1 products set to fall over forecast period

CATEGORY DATA

Table 67 Sales of Hair Care by Category: Value 2018-2023
Table 68 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 69 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Table 70 NBO Company Shares of Hair Care: % Value 2019-2023
Table 71 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
Table 72 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 73 LBN Brand Shares of Colourants: % Value 2020-2023
Table 74 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
Table 75 LBN Brand Shares of Styling Agents: % Value 2020-2023
Table 76 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 77 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 78 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
Table 79 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028

MEN'S GROOMING IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Solid performance for men’s grooming in 2023
Men’s deodorants benefits from greater mobility post-pandemic
Mass brands outperform premium segment in men’s toiletries

PROSPECTS AND OPPORTUNITIES

Diminishing demand for traditional shaving products
Brands need to invest more in advertising that targets male audiences
Increasing competition from independent brands

CATEGORY DATA

Table 80 Sales of Men’s Grooming by Category: Value 2018-2023
Table 81 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 82 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 83 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 84 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 85 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 86 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 87 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 88 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

ORAL CARE IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales driven by the continual popularity of oral care routines at home
A growing preference for dentures is driving up sales of denture care
Whitening products continue to gain popularity, influenced by TikTok

PROSPECTS AND OPPORTUNITIES

Rising awareness of oral health importance will continue to propel category growth
The "smart" era of electric toothbrushes will be primary factor in future growth
Sustainability will continue to drive innovation in oral care

CATEGORY DATA

Table 89 Sales of Oral Care by Category: Value 2018-2023
Table 90 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 91 Sales of Toothbrushes by Category: Value 2018-2023
Table 92 Sales of Toothbrushes by Category: % Value Growth 2018-2023
Table 93 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
Table 94 NBO Company Shares of Oral Care: % Value 2019-2023
Table 95 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 96 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
Table 97 LBN Brand Shares of Toothpaste: % Value 2020-2023
Table 98 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 99 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Toothbrushes by Category: Value 2023-2028
Table 101 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028

SKIN CARE IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Consumer appetite for skin care remains resilient amid price increases
Dermocosmetics and independent brands continue to disrupt longstanding names
Boots N°7 Future Renew series gains significant ground

PROSPECTS AND OPPORTUNITIES

Blurring the space between mass and premium expected to drive forecast growth
Hybrid options pose both opportunities and challenges for skin care
Ingredient-led focus to become the norm for skin care consumers

CATEGORY DATA

Table 102 Sales of Skin Care by Category: Value 2018-2023
Table 103 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 104 NBO Company Shares of Skin Care: % Value 2019-2023
Table 105 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 106 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
Table 107 LBN Brand Shares of Anti-agers: % Value 2020-2023
Table 108 LBN Brand Shares of Firming Body Care: % Value 2020-2023
Table 109 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
Table 110 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 111 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 112 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028

SUN CARE IN THE UNITED KINGDOMKEY DATA FINDINGS

2023 DEVELOPMENTS

Sun care continues to grow in 2023
Self-tanning maintains flat demand as younger consumers embrace their true selves
E-commerce sales grow but retail offline drives sun care distribution

PROSPECTS AND OPPORTUNITIES

Growing awareness of sun protection’s importance to continue driving sales
Competition from other SPF-containing categories unlikely to have significant impact on demand for sun care
Sun care formulations set to be impacted by regulations regarding ingredients and sustainability

CATEGORY DATA

Table 113 Sales of Sun Care by Category: Value 2018-2023
Table 114 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Sun Care: % Value 2019-2023
Table 116 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 117 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 118 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 119 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

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