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Alcoholic Drinks in Australia

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    Report

  • 83 Pages
  • June 2024
  • Region: Australia
  • Euromonitor International
  • ID: 2626690
In 2023, total demand for alcoholic drinks in Australia marginally improved following a relatively poor performance the previous year, with inflation and interest rates reaching a plateau and starting to stabilise. Consumer spending remained rather conservative in 2023, as the cost of living was still high and stagnant wage growth left Australians with low disposable incomes to spend on luxuries.

The Alcoholic Drinks in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources
BEER IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Mid-priced lager the beneficiary as premiumisation faces inflationary challenges
  • Further rise in excise tax a concern for manufacturers of beer
  • On-trade beer records strong growth at the expense of off-trade consumption
PROSPECTS AND OPPORTUNITIES
  • Rapid growth of RTDs a potential threat to the growth of beer
  • Strong demand expected for non/low alcohol beer amid changing consumer habits
  • Sustainable and independent production top of mind for Australian consumers
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 4 Lager by Price Band 2023
CATEGORY DATA
  • Table 17 Sales of Beer by Category: Total Volume 2018-2023
  • Table 18 Sales of Beer by Category: Total Value 2018-2023
  • Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 25 Sales of Beer by Craft vs Standard 2018-2023
  • Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 28 LBN Brand Shares of Beer: % Total Volume 2020-2023
  • Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Wine consumption in decline as preference for alcoholic drinks shifts
  • Growth for sparkling wine and still rosé wine amid overall category decline
  • Non alcoholic wine expands as demand grows among local consumers
PROSPECTS AND OPPORTUNITIES
  • Wine consumption in Australia set to recover over forecast period despite challenges
  • Opportunity for wine to be a drink of occasion with premium offerings
  • Oversupply of wine a challenge as exports to China see slow recovery
CATEGORY DATA
  • Table 33 Sales of Wine by Category: Total Volume 2018-2023
  • Table 34 Sales of Wine by Category: Total Value 2018-2023
  • Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 48 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 49 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 50 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 57 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 58 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 59 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 60 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 61 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 62 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 63 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • On-trade volumes continue to recover, while off-trade maintains momentum
  • Premium spirits continue to gain share across much of the category
  • Tequlia high in demand to quickly become an Australian favourite
PROSPECTS AND OPPORTUNITIES
  • Cocktail trend slowing but strong enough to drive future growth
  • Potential gap in the market for spirits with low alcohol content
  • Significant increase in excise tax has potential to price consumers out of category
CATEGORY BACKGROUND
  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 5 Benchmark Brands 2023
CATEGORY DATA
  • Table 64 Sales of Spirits by Category: Total Volume 2018-2023
  • Table 65 Sales of Spirits by Category: Total Value 2018-2023
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2018-2023
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2018-2023
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2018-2023
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2018-2023
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2018-2023
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2019-2023
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2020-2023
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2023-2028
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2023-2028
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decline for cider/perry amid economic downturn and consumers reducing non-essential spending
  • Low-calorie drinks top of mind among health-conscious consumers
  • Local production a key component for success in Australian market
PROSPECTS AND OPPORTUNITIES
  • Cider/perry set to grow but will be outpaced by competitors such as RTDs
  • Local production of cider will remain a key factor for category growth
  • Cans expected to become favoured packaging for cider
CATEGORY DATA
  • Table 85 Sales of Cider/Perry: Total Volume 2018-2023
  • Table 86 Sales of Cider/Perry: Total Value 2018-2023
  • Table 87 Sales of Cider/Perry: % Total Volume Growth 2018-2023
  • Table 88 Sales of Cider/Perry: % Total Value Growth 2018-2023
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 93 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 94 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
  • Table 95 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
  • Table 96 Forecast Sales of Cider/Perry: Total Volume 2023-2028
  • Table 97 Forecast Sales of Cider/Perry: Total Value 2023-2028
  • Table 98 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
  • Table 99 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN AUSTRALIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Steady growth for RTDs continues into 2023, driven by spirit-based options
  • Hard seltzers target health-conscious consumers with low-calorie alternatives
  • New innovation in packaging to address consumer preferences
PROSPECTS AND OPPORTUNITIES
  • RTDs expected to maintain strong momentum heading into forecast period
  • Further innovation expected through flavours to help create competitive edge
  • Non alcoholic RTDs poised to grow but will retain low share overall
CATEGORY DATA
  • Table 100 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 101 Sales of RTDs by Category: Total Value 2018-2023
  • Table 102 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 103 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 104 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 105 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 106 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 107 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 108 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 109 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 110 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 111 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 112 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 113 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 114 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028