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Consumer Health in Cameroon

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    Report

  • 74 Pages
  • October 2024
  • Region: Cameroon
  • Euromonitor International
  • ID: 2626760
Consumer health in Cameroon continues to be affected by inflationary pressures and counterfeit products in 2024. According to the National Institute of Statistics, the “chemical, plastic, and pharmaceutical” industry experienced an increase in prices in production costs in Cameroon by the end of 2023, while that of other industries fell.

The Consumer Health in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Analgesics remains a significant category in Cameroon
  • Roadside vendors steal trade from pharmacists due to offering lower prices
  • Self-medication remains popular due to low availability of health care
PROSPECTS AND OPPORTUNITIES
  • Acetaminophen (paracetamol) to remain the most popular, while other analgesics still need to develop
  • Exploring natural herbal remedies - a potential breakthrough in analgesics
  • Addressing roadside and illicit sales of pain medications
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rise in air pollution and changes to seasonal weather drive demand
  • Antitussives and oral decongestants remain popular, with some products emulating natural remedies
  • Natural remedies popular for cough and cold relief, with ginger, lemon, and honey leading the way
PROSPECTS AND OPPORTUNITIES
  • Seasonal ailments will continue to rise, driven by pollution and climate change
  • International brands set to remain popular due to stronger image of trust
  • Natural remedies will remain as significant competition
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Digestive issues often treated with natural remedies in Cameroon
  • Laxatives in demand for constipation, PPIs and antacids for gastritis, and supply challenges for gastrointestinal remedies
  • Cholera outbreaks in Cameroon drive demand for OTC diarrheal remedies
PROSPECTS AND OPPORTUNITIES
  • Different opportunities seen for different subcategories
  • Well-known international brands expected to remain the most popular
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Trends in dermatologicals driven by WASH issues and unrealistic beauty standards leading to skin problems
  • Growing demand for hair loss treatment seen amongst Cameroonian youth
  • Hydrocortisones and miconazole are go-to solutions eczema, rashes, and ringworm prevalent in adolescents.
PROSPECTS AND OPPORTUNITIES
  • Fungal infections and eczema will continue to support demand
  • Developments related to skin colour will continue to play a key part
  • Affordability of OTC dermatologicals remains a major concern
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
WOUND CARE IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care faces a number of challenges in Cameroon.
  • Sales of first aid kits may be boosted by traffic inspection mandates
  • Betadine cited as the leading antiseptic solution in Cameroon
PROSPECTS AND OPPORTUNITIES
  • Gauze appeals to consumers who believe uncovered (or semi-uncovered) wounds heal faster
  • Opportunities to launch complementary products to home-care trends
  • Home-based treatments and illicit sales remain key challenges to overcome
CATEGORY DATA
  • Table 36 Sales of Wound Care by Category: Value 2019-2024
  • Table 37 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 38 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 39 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 40 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Post-pandemic health trends help to support vitamins
Abundant sunshine in Cameroon limits the demand for vitamin D
  • Vitamin C and multivitamins reign supreme, spurred by pandemic-induced growth
PROSPECTS AND OPPORTUNITIES
  • Multivitamins expected to remain popular
  • Quenching Cameroon's thirst for wellness - introducing hydration vitamin drinks for the tropical climate
  • Competition from natural resources remains, thanks to the country’s rich fruit harvests
CATEGORY DATA
  • Table 42 Sales of Vitamins by Category: Value 2019-2024
  • Table 43 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 44 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 45 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 46 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 47 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Elevated price increases of dietary supplements push consumers towards roadside vendors
  • Mineral and herbal supplements shape health trends
PROSPECTS AND OPPORTUNITIES
  • Holistic wellness set to boost natural products
  • Addressing food insecurity and nutritional deficiencies in Cameroon
  • Uncertainties around regulations and direct competition from functional food and drink will continue to pose challenges
CATEGORY DATA
  • Table 49 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rise of obesity in Cameroon supports sales of weight management products
  • Influencer marketing and celebrity endorsements promote weight loss supplements
  • Rise of natural and herbal weight management solutions, such as slimming teas
PROSPECTS AND OPPORTUNITIES
  • Slimming teas set to remain popular, while questions remain around OTC obesity medications
  • Strategic opportunities remain for weight management and wellbeing products
  • Strategies for success include overcoming regulatory barriers and consumer scepticism
CATEGORY DATA
  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising costs and regulation challenges impact affordability
  • Government initiatives to enhance traditional medicine practices in Cameroon
  • Dr Fru unveils various new formulations, while female scientists win an acclaimed award
PROSPECTS AND OPPORTUNITIES
  • Herbal remedies for gastrointestinal issues perform well, while paediatric use remains limited due to safety concerns
  • Boosting credibility through the integration of traditional/herbal remedies in the healthcare system
  • Cameroon's unregulated traditional/herbal products deter foreign investments - amidst ongoing uncertainties
CATEGORY DATA
  • Table 62 Sales of Herbal/Traditional Products: Value 2019-2024
  • Table 63 Sales of Herbal/Traditional Products: % Value Growth 2019-2024
  • Table 64 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 65 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 66 Forecast Sales of Herbal/Traditional Products: Value 2024-2029
  • Table 67 Forecast Sales of Herbal/Traditional Products: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN CAMEROONKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Paediatric consumer health sees mixed results depending on the type of product
  • Franken Laboratory exposed for lying about its origin and “too high” levels of diethylene glycol in its paediatric medicine
  • No new launches or emergent trends to report
PROSPECTS AND OPPORTUNITIES
  • Paediatric analgesics set to maintain their performance, while concerns remain over herbal remedies for children
  • Micronutrient deficiencies in children present opportunities for paediatric supplements
  • Regulatory hurdles and self-diagnosis risks suppress potential growth
CATEGORY DATA
  • Table 68 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 69 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 70 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 71 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029