+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Consumer Health in Switzerland

  • PDF Icon

    Report

  • 104 Pages
  • October 2024
  • Region: Switzerland
  • Euromonitor International
  • ID: 2626763
The consumer health market in Switzerland is poised for improved performance in 2024, with current value growth gaining momentum from the previous year. Inflation remains at a low level, averaging 1.4%, well within the Swiss National Bank’s target of below 2%. As a result, prices are expected to stay relatively stable. However, the high cost of living continues to impact Swiss households, particularly lower-income families, who are more vulnerable to price hikes of essential goods.

The Consumer Health in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Adult acetaminophen drives continued growth
  • Ageing population boosts sales of topical preparations
  • Dafalgan maintains its lead
PROSPECTS AND OPPORTUNITIES
  • Continued growth expected, although rising healthcare costs could limit consumer spending on analgesics
  • AI has potential to revolutionise consumer health landscape
  • Dafalgan expected to maintain its lead in analgesics
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Return to normal pre-pandemic lifestyles supports continued growth
  • Medicated confectionery benefits from wide distribution
  • Multinationals retain strong presence
PROSPECTS AND OPPORTUNITIES
  • Maturity limits scope for increased consumption
  • Climate change could impact number of allergy sufferers
  • E-commerce and private labels will facilitate sales development
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive growth, as consumers reconnect with their busy, pre-pandemic lifestyles
  • Imodium leads fragmented category
  • Pharmacies dominate distribution, due to strong consumer preference for expert guidance
PROSPECTS AND OPPORTUNITIES
  • Maturity and growing emphasis on gut health will reduce demand for digestive remedies
  • Herbal/traditional digestive remedies offer increase competition
  • E-commerce has growth potential
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued growth in 2024
  • Strong presence of international brands
  • Integration of AI into e-commerce platforms has scope to revolutionise retail landscape
PROSPECTS AND OPPORTUNITIES
  • Ageing population will drive demand, although introduction of more advanced products could lead to higher prices
  • Trend towards natural products and dermocosmetics could impact future developments in dermatologicals
  • Multinationals will continue to dominate sales
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sluggish progress in smoking cessation in 2024
  • NRT gum remains preferred choice
  • Pharmacies continue to dominate sales
PROSPECTS AND OPPORTUNITIES
  • Diversification may be key to boosting demand in sluggish market
  • Implementation of Tobacco Products Act could have impact on sales
  • Growing trend towards self-medication
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Lifestyle factors drive growth in sleep aids
  • Natural alternatives to support sleep are on the increase
  • Swiss consumers favour familiar brands, with pharmacies being primary retail channel
PROSPECTS AND OPPORTUNITIES
  • High stress levels will continue to contribute to sleep disturbances
  • Sustained focus on natural products
  • Technological advancements will help consumers to improve their sleep experience
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Standard eye care is key driver of growth
  • Market becomes increasingly consolidated
  • Consumers value professional advice when shopping for eye care products
PROSPECTS AND OPPORTUNITIES
  • Steady growth in eye care, driven by digital strain, ageing population, and high incidence of allergies
  • Convenient formats of vitamins and dietary supplements could present challenges to growth
  • A1-powered diagnostics could enhance identification of eye conditions
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive growth for wound care in 2024
  • IVF Hartmann continues to lead consolidated market
  • Pharmacies remain preferred sales channel
PROSPECTS AND OPPORTUNITIES
  • Wound care products will continue to see growth in demand
  • Innovation will continue apace
  • Eco-friendly wound care solutions could gain traction
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for vitamins remains strong
  • Innovative formats transform vitamin consumption into fun experience
  • Swiss consumers still prefer to shop offline
PROSPECTS AND OPPORTUNITIES
  • Continued growth, despite signs of saturation
  • Vitamins will become more personalised
  • Demand for more sustainable solutions
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dietary supplements are increasingly seen as valuable preventative measures
  • Burgerstein maintains its lead
  • Store-based retailers retain their importance
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements will become increasingly personalised
  • Women’s health supplements will see positive growth trajectory
  • Growing demand for natural dietary supplements
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive performance expected in 2024
  • Shifting consumer habits and breakthroughs in weight loss injections could transform the market
  • Pharmacies continue as preferred sales channel
PROSPECTS AND OPPORTUNITIES
  • Continued growth expected, supported by rising obesity rates
  • Personalisation will be a key trend
  • Natural alternatives to gain popularity
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Exceptional growth for sports nutrition, as products broaden their appeal
  • E-commerce shows continued dynamism
  • Sponsor encounters increased competition in the form of PowerBar
PROSPECTS AND OPPORTUNITIES
  • Strong growth prospects for sports nutrition
  • Advancements in AI will personalise sports nutrition
  • Social media marketing will play significant role
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Continued growth in 2024
  • Parents favour more natural solutions for their children
  • Procter & Gamble leads the market with popular Vicks brand
PROSPECTS AND OPPORTUNITIES
  • Continued growth for herbal/traditional products
  • Herbal/traditional topical analgesics to grow from a small base
  • Online sales and influencer marketing will gain traction
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SWITZERLANDKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Flat performance in 2024
  • Paediatric vitamins and dietary supplements represents key growth driver
  • Galderma remains the leading player in paediatric consumer health
PROSPECTS AND OPPORTUNITIES
  • Lacklustre performance for paediatric consumer health in Switzerland
  • Fun formats will add interest to vitamins and dietary supplements
  • Online channel offers scope for personalisation
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029