In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introductions to the disciplines of microeconomics, the psychology of judgment and decision, computational neuroscience, and anthropology for scholars and students seeking interdisciplinary breadth. The second section provides an overview of how human and animal preferences are represented in the mammalian nervous systems. Chapters on risk, time preferences, social preferences, emotion, pharmacology, and common neural currencies-each written by leading experts-lay out the foundations of neuroeconomic thought. The third section contains both overview and in-depth chapters on the fundamentals of reinforcement learning, value learning, and value representation. The fourth section, "The Neural Mechanisms for Choice, integrates what is known about the decision-making architecture into state-of-the-art models of how we make choices. The final section embeds these mechanisms in a larger social context, showing how these mechanisms function during social decision-making in both humans and animals. The book provides a historically rich exposition in each of its chapters and emphasizes both the accomplishments and the controversies in the field. A clear explanatory style and a single expository voice characterize all chapters, making core issues in economics, psychology, and neuroscience accessible to scholars from all disciplines. The volume is essential reading for anyone interested in neuroeconomics in particular or decision making in general.
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Table of Contents
ForewordIntroduction
Section 1: The Fundamental Tools of Neuroeconomics
1. Basic Methods from Neoclassical Economics
2. Experimental Economics and Experimental Game Theory
3. Computational Models of Decision-Making from Psychology and Behavioral Economics
4. Estimation and Testing of Computational Models
5. Computational Neuroscience
6. Experimental Methods in Cognitive Neuroscience
7. The Economics of Non-Human Primates
Section 2: Risk, Time, Social and Emotional Preferences
8. Computation of value in simple choices
9. Valuation for Risky and Uncertain Choices
10. Valuation, Intertemporal Choice and Self Control
11. Neuroeconomics of Social Preferences
12. The Study of Emotion in Decision Making
13. Valuation and Common Neural Currencies
14. The pharmacology of economic and social decision-making
Section 3: Learning and Valuation
15. Value Learning through Reinforcement: The Basics of Dopamine and RL
16. Advanced Issues in Reinforcement Learning
17. The Basal Ganglia, Reinforcement Learning and The Encoding of Value
18. From Experienced Utility to Decision Utility
Section 4: The Neural Mechanisms for Choice
19. Neural Mechanisms for Perceptual Decision-Making
20. Value-based Decision-Making
21. Multiple Systems for Valuation and Choice
22. Integrating Benefits and Costs in Decision-Making
23. Dynamic Neuronal Models of Choice
24. Reference Dependent Values and Normalization
Section 5: Brain Circuitry of Social Valuation and Social Choice
25. The Brain Circuity for Strategic Interactions
26. The Brain Circuity for social decision-making in non-human primates
27. Understanding Others: Brain Mechanisms of Theory of Mind and Empathy
Epilogue: Summary, Conclusions, and Prognostications
Appendix: Using Prospect Theory
Authors
Paul W. Glimcher New York University, Center for Neural Sciences, NY, USA.Paul W. Glimcher, Julius Silver Professor of Neural Science, Economics and Psychology at New York University. Director, Center for Neuroeconomics, NYU. A.B. - Princeton University, Magna cum Laude. Ph.D. -University of Pennsylvania, Neuroscience. Fellow of the American Association for the Advancement of Science, The Association for Psychological Science and the McKnight, Whitehall, Klingenstein and McDonnell Foundations. Investigator of the National Eye Institute, The National Institute of Mental Health, the National Institute of Neurological Disorders and Stroke and the National Institute on Aging. Founding President of the Society for Neuroeconomics. Winner of the Margaret and Herman Sokol Faculty Award in the Sciences, 2003. Winner of NYU's Distinguished (Lifetime Accomplishment) Teaching Award, 2006. Member of the Dana Alliance for Brain Initiatives. Publications in Nature, Science, Neuron, Journal of Neurophysiology, American Economic Review, Quarterly Journal of Economics, Games and Economic Behavior, Vision Research, Experimental Brain Research, MIT Encyclopedia of Cognitive Science, International Encyclopedia of Social and Behavioral Science and numerous edited volumes. He is the author of: Decisions, Uncertainty and, the Brain: The Science of Neuroeconomics, 2003 from MIT Press. Winner of the American Association of Publishers Medical Sciences Book of the Year, 2003. Neuroeconomics. Decision Making and the Brain, 2009 from Academic Press. Winner of the American Association of Publishers Economics and Social Sciences Book of the Year Awards, 2009. Foundations of Neuroeconomic Analysis, 2011 from Oxford University Press. Neuroeconomics. Decision Making and the Brain 2nd ed. 2013. Professor Glimcher's work has been covered by the popular press in the Wall Street Journal, Time, Newsweek, The Los Angeles Times, Money Magazine, New Scientist, and on National Public Radio, The BBC, Le Monde, Die Welt, Frankfurter Allgemeine, La Vanguardia, Fox News, and NOVA amongst others.
http://www.neuroeconomics.nyu.edu
http://www.cns.nyu.edu/~glimcher
Ernst Fehr University of Zurich, Department of Economics, Laboratory for the Study of Social and Neural Systems.
