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Consumer Health in Portugal

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    Report

  • 105 Pages
  • September 2024
  • Region: Portugal
  • Euromonitor International
  • ID: 2639103
Logistical issues and the high cost of raw materials continue to impact consumer health manufacturers in Portugal resulting in higher average prices. As a result, current value growth is outperforming retail volumes in most categories. The preventive health trend is developing well, and this is having a positive impact on consumer health purchases, notably mineral supplements, multivitamins and probiotics.

The Consumer Health in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
  • Summary 1 OTC: Switches 2023-2024
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources
ANALGESICS IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising average prices underpin current value growth
  • Combined products - analgesics grows from a low base
  • Bayer Portugal looks to boost aspirin sales with new fast-acting formula
PROSPECTS AND OPPORTUNITIES
  • Limited growth prospects for systemic analgesics
  • Strong potential for combined products and topical solutions
  • Generic analgesics to witness strong growth as consumers seek cheaper options
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Solid performance across all categories
  • Combination products prove extremely popular among consumers
  • Allergies are increasingly common due to weather issues
PROSPECTS AND OPPORTUNITIES
  • Weaker performance is anticipated for cough, cold and allergy (hay fever) remedies
  • Allergies are likely to become more common
  • Pharmacy role to gain in importance
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing focus on digestive health underpins moderate growth
  • Consumers expand their repertoire of digestive remedies at home
  • Antacids enjoy robust growth due to new product developments
PROSPECTS AND OPPORTUNITIES
  • Digestive remedies to see slowdown in growth over the forecast period
  • Obesity and ageing population will fuel demand for digestive remedies
  • Innovative strategies will remain key for brands
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Dermatologicals set to register robust growth in 2024
  • Brand campaigns help to reduce taboos surrounding vaginal antifungals
  • Bayer Portugal SA leads the dermatologicals category
PROSPECTS AND OPPORTUNITIES
  • Solid growth prospects for dermatologicals
  • Innovation will respond to rising dermatological issues
  • Role of pharmacists to become more powerful
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health concerns fuel desire to stop smoking tobacco
  • NRT lozenges and gums witness growth
  • Perrigo Portugal and Johnson & Johnson lead overall
PROSPECTS AND OPPORTUNITIES
  • Legislative moves will drive more consumers to stop smoking
  • Consumers will continue to search for help to quit smoking
  • Pharmacies will continue to dominate distribution
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Fast-paced lifestyles fuel robust demand for sleep aids
  • Product development centres on delivering convenience and more natural sleep aids
  • Highly competitive landscape leads to price competition and heavier advertising spend
PROSPECTS AND OPPORTUNITIES
  • Sleep issues expected to drive growth
  • Stricter legislation could have a negative impact on the competitive landscape
  • Pharmacies are set to remain the leading channel
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Challenges to eye health underpin sales growth
  • Optrex reinforces its leading position in eye care
  • Allergy eye care witnesses above average growth
PROSPECTS AND OPPORTUNITIES
  • Global warming could have a positive impact on eye care
  • Portugal’s ageing population is likely to expand usage
  • Innovation to drive standard eye care
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care sales growth stabilises in 2024
  • Limited product innovation in mature category
  • Private label extends its strong lead in wound care
PROSPECTS AND OPPORTUNITIES
  • Stable outlook for wound care is anticipated
  • Private label will remain a dominant force in category prompting brands to invest in product innovation and advertising
  • Grocery channels expected to increase share of wound care sales
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamins witness further contraction in retail volume sales
  • Players expand their multivitamin portfolios
  • Varied performance of single vitamins
PROSPECTS AND OPPORTUNITIES
  • Vitamins sales face decline as demand levels normalise
  • Gummies offer new growth opportunities
  • Pharmacies face growing competition from retail e-commerce and vending
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Accelerated pace of life continues to drive interest in dietary supplements
  • Magnesium is among most popular dietary supplements
  • Competition from sports and nutrition brands heats up
PROSPECTS AND OPPORTUNITIES
  • Nutrition, beauty and consumer lifestyles are key market drivers
  • New legislation is likely to impact brand developments
  • Issues of sustainability will be elevated for consumers and manufacturers
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Healthier lifestyles hinder category development
  • Slimming teas remain popular due to affordability and natural perception
  • Ozempic is a growing threat to weight management products
PROSPECTS AND OPPORTUNITIES
  • Natural approach to weight loss to limit category progress
  • Further emergence of prescription medicines to treat obesity and overweight provides strong competition to OTC remedies
  • Retail e-commerce offers sales opportunities to brands and private label
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing interest and participation in physical activity positively impacts the category
  • EcoNutraceuticos leads in an increasingly competitive market
  • Protein powder remains a key segment in sports nutrition
PROSPECTS AND OPPORTUNITIES
  • Sports nutrition faces moderate growth outlook
  • Future segmentation and product development to attract new consumers
  • E-commerce channel to gain relevance
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Robust value growth for herbal/traditional products
  • Herbal/traditional sleep aids enjoys strong performance
  • Arkopharma Laboratorios reinforces its position in the category
PROSPECTS AND OPPORTUNITIES
  • Competition to intensify in the forecast period
  • Sleep and stress will remain key drivers in the herbal/traditional category
  • Growing competition outside the pharmacy channel
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN PORTUGALKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Robust growth is visible in paediatric consumer health
  • Low levels of immunity drive sales of cough, cold and allergy remedies
  • Sales of paediatric vitamins and dietary supplements continue to normalise after pandemic boost
PROSPECTS AND OPPORTUNITIES
  • Low birth rate will stifle category growth
  • Volume sales of paediatric cough/cold remedies will naturally fall as demand for paediatric dermatologicals rises
  • Parents are willing to trade up providing opportunity for added value products
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029