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Soft Drinks in Poland

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    Report

  • 85 Pages
  • December 2023
  • Region: Poland
  • Euromonitor International
  • ID: 2639146
Soft drinks in Poland witnessed a decline in volume sales in 2023, following a second year of double-digit inflation. The steep growth in unit prices led to weaker demand for soft drinks, with some categories suffering more than the previous year. Budget-conscious consumers have made cut backs on less essential goods, including soft drinks.

The Soft Drinks in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Poland
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumption declines as high prices force cutbacks
  • Sugar free carbonates are gaining appeal
  • Tonic water/mixers/other bitters enjoys steady growth
PROSPECTS AND OPPORTUNITIES
  • Brighter outlook for carbonates
  • Healthier choices will drive strong growth in reduced sugar carbonates
  • Fast growth anticipated in tonic waters/mixers/other bitters
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028
JUICE IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Apple harvest weakens in 2023 causing difficulties for juice manufacturers
  • Higher prices lead to lower juice consumption
  • Merger between two juice players
PROSPECTS AND OPPORTUNITIES
  • Steady recovery expected in juice consumption
  • Not from concentrate 100% juice to grow share
  • Discounters to grow share of sales in juice category
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Bottled water faces another year of upheaval
  • Consumers are drawn to flavoured water
  • Functionality is key factor in purchasing decision
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to spur growth in bottled water
  • Packaging changes on the horizon
  • Private label to retain its strong position
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slowdown in sports drinks volumes as prices spike
  • Limited competition in sports drinks
  • Reduced sugar sports drinks gain popularity
PROSPECTS AND OPPORTUNITIES
  • Sports drinks face a promising future
  • Sports drinks to benefit from Oshee’s brand extensions
  • Absence of international brands renders this a unique market
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028
ENERGY DRINKS IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumption falls as price rises finally take their toll
  • Polish government bans energy drinks for under 18s
  • Companies rework formulations ahead of energy drink ban
PROSPECTS AND OPPORTUNITIES
  • Prosperous outlook over the course of forecast period
  • Turbulent year in 2024 as category adjusts to partial ban
  • Energy drink content and formulas to evolve
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Prices soar in powder concentrates
  • Liquid concentrates have a healthy appeal
  • Brands rethink formulations to avoid sugar tax
PROSPECTS AND OPPORTUNITIES
  • Syrups to follow the health and wellness trend
  • SodaStream to enjoy further growth
  • Better economy should provide a more promising outlook
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 102 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 103 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 105 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 106 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 107 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 108 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 109 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 110 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 111 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 112 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 115 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD tea declines in volume terms
  • Kombucha is sole area of growth
  • Hot black tea is a key favourite
PROSPECTS AND OPPORTUNITIES
  • RTD tea faces moderate growth
  • Young niche products provide growth opportunities
  • Consumers will shift towards unsweetened RTD teas
CATEGORY DATA
  • Table 116 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 117 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN POLANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTD coffee prevails as fastest-growing soft drinks category
  • Plant-based coffees in high demand
  • Major launches drive dynamism in RTD coffee
PROSPECTS AND OPPORTUNITIES
  • RTD coffee faces dynamic growth from low base
  • Plant-based trend has considerable growth potential
  • Innovation will trickle through from coffee culture
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 130 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028