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Consumer Health in South Africa

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    Report

  • 103 Pages
  • October 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 2640631
Consumer health in South Africa continues to record a positive performance in value growth terms, driven by the impact of inflation on unit prices, with the latter experiencing a further rise in 2024. South Africa remains challenged by various several factors, including inflationary pressures, high interest rates (to combat the elevated level of inflation), and the continual burden of loadshedding on the local economy, which places pressure on consumers’ disposable incomes.

The Consumer Health in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 3 Sales of Consumer Health by Category: Value 2019-2024
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources
ANALGESICS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Analgesics remains popular for treating various ailments in South Africa
  • Affordability of generics and private label during a time of inflationary pressure
  • Pharmacies remains as dominant distribution channel for analgesics
PROSPECTS AND OPPORTUNITIES
  • Consumers to seek analgesics that target specific pain points
  • Albeit from low base, sales of online analgesics set to grow
  • Analgesics can benefit from wider distribution in South Africa
CATEGORY DATA
  • Table 12 Sales of Analgesics by Category: Value 2019-2024
  • Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
  • Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
  • Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Long flu season boosts category sales in 2024
  • Consumer trust in herbal/traditional cough, cold and allergy (hay fever) remedies
  • Price-sensitive consumers shift towards more affordable options
PROSPECTS AND OPPORTUNITIES
  • Consumers favour bulk purchases when on promotion
  • Antihistamines/allergy remedies (systemic) used as alternative sleep aids
  • South Africans willing to spend more money on paediatric cough/cold remedies
CATEGORY DATA
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Reliance on dining out is catalyst for digestive issues in South Africa
  • Rising sales of herbal/traditional digestive remedies
  • Price-sensitive consumers attracted to more affordable alternatives
PROSPECTS AND OPPORTUNITIES
  • Interesting packaging and formats attract consumers’ attention
  • Pharmacists’ advice influences purchases of digestive remedies
  • Further growth potential for herbal/traditional options due to natural perception
CATEGORY DATA
  • Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Nappy (diaper) rash treatments remains essential product for local parents
  • Price-sensitive consumers seek alternative solutions
  • Consumers rely on pharmacists when seeking dermatologicals
PROSPECTS AND OPPORTUNITIES
  • Lines between dermatologicals and dermocosmetics are blurring
  • Vaginal antifungals remain taboo to purchase in South Africa
  • Visits to a dermatologist unaffordable for many consumers
CATEGORY DATA
  • Table 30 Sales of Dermatologicals by Category: Value 2019-2024
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
  • Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
  • Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • NRT smoking cessation aids remains a small category within consumer health
  • Limited awareness and brand visibility for NRT smoking cessation aids
  • Johnson & Johnson (Pty) Ltd retains dominance of competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Rising popularity of vaping in South Africa to offer further competition
  • Implementation of alternative schemes in South Africa to reduce smoking rate
  • Lack of accessibility to NRT smoking cessation aids to limit overall reach
CATEGORY INDICATORS
  • Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
  • Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
  • Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
  • Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • High stress levels and exposure to blue light contribute to growth of sleep aids
  • Herbal/traditional sleep aids drive demand due to natural perception
  • Mental health issues contribute to rising demand for professional support
PROSPECTS AND OPPORTUNITIES
  • Adopting healthy lifestyles to potentially reduce reliance on sleep aids
  • CBD set to gain traction and shelf space in popular retailers
  • Regulation around OTC sleep aids aims to reduce misuse
CATEGORY DATA
  • Table 44 Sales of Sleep Aids: Value 2019-2024
  • Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
EYE CARE IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Prolonged exposure to blue light stimulates growth for standard eye care
  • Demand for allergy eye care continues to rise in South Africa
  • Local consumers of eye care remain brand loyal
PROSPECTS AND OPPORTUNITIES
  • Players should consider collaborations with optical goods stores to drive sales
  • Importance of ensuring wider visibility in pharmacies and advertising channels
  • Private label offers attractive option for price-sensitive consumers
CATEGORY DATA
  • Table 50 Sales of Eye Care by Category: Value 2019-2024
  • Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
  • Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
  • Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
  • Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
  • Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Wound care in South Africa remains a small consumer health category
  • Wound care considered non-essential by many local consumers
  • Elastoplast retains lead of highly consolidated competitive landscape
PROSPECTS AND OPPORTUNITIES
  • Future growth potential over forecast period despite lack of innovation
  • Consumers seek more affordable wound care options
CATEGORY DATA
  • Table 56 Sales of Wound Care by Category: Value 2019-2024
  • Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
  • Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
  • Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
  • Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
  • Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Post-pandemic demand for vitamins remains high but growth is low
  • Consumers seek vitamins as part of holistic skin care routines
  • Vitamins predominantly bought by consumers following doctor’s recommendation
PROSPECTS AND OPPORTUNITIES
  • Vitamins to remain popular among a niche target audience
  • Holistic approach to health and wellness likely to pose competition
CATEGORY DATA
  • Table 62 Sales of Vitamins by Category: Value 2019-2024
  • Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
  • Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
  • Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
  • Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
  • Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
  • Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for dietary supplements rises despite prioritising of budgets
  • Dietary supplements remains a highly fragmented competitive landscape
  • E-commerce helps drive brand visibility
PROSPECTS AND OPPORTUNITIES
  • Slowing growth for dietary supplements as consumers continue to prioritise expenditure
  • Opportunities for more affordable alternatives
  • New product development and innovation still likely
CATEGORY DATA
  • Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
  • Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
  • Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
  • Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
  • Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
  • Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand for weight management and wellbeing mainly driven by more affluent consumers
  • South Africans increasingly prioritise active lifestyles, reducing reliance on weight management
  • Rising interest in alternative weight loss methods for lower-income consumers
PROSPECTS AND OPPORTUNITIES
  • Despite price pressures, weight management and wellbeing still offers further growth potential in South Africa
  • High-income consumers make use of alternative weight management methods
  • Direct selling and pharmacies to remain as leading distribution channels
CATEGORY DATA
  • Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
  • Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
  • Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
  • Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sports nutrition purchased by niche target audience in South Africa
  • Sports protein powder remains most popular option as it expands its reach
  • Consumers are brand loyal when it comes to a specific sports nutrition product
PROSPECTS AND OPPORTUNITIES
  • Optimistic outlook as sport nutrition expands to wider audience
  • South Africans increasingly seek convenient packaging and formats
CATEGORY DATA
  • Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Herbal/traditional products appeal to consumers due to natural positioning
  • Increasing number of players invest in herbal/traditional products
  • Private label expands herbal/traditional offerings for more affordable options
PROSPECTS AND OPPORTUNITIES
  • Positive outlook for herbal/traditional products in South Africa
  • Affordability still remains a significant concern for many South Africans
CATEGORY DATA
  • Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
  • Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
  • Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
  • Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN SOUTH AFRICAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Willingness to spend on paediatric consumer health despite inflationary pressures
  • Nappy (diaper) rash treatments remains a stable category despite falling birth rate
  • Brand loyalty is notable in paediatric consumer health products
PROSPECTS AND OPPORTUNITIES
  • Paediatric consumer health to benefit from parents having dedicated budget for their children’s needs
  • Immune support to drive strong performance predicted for paediatric vitamins and dietary supplements
  • Omnichannel approach to sales likely to prevail
CATEGORY DATA
  • Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029